- Translating the Aftersell'sbrand strategy into a cohesive content approach including longform/editorial, thought leadership, social, video, etc.
- Creating a strategic framework for all of Rokt's marketing content aligned to key audiences, campaigns, verticals, and product priorities.
- Produce multiple content types (PDF, video, articles, etc) from ideation to promotion
- Produce and distribute compelling and differentiated thought leadership content
- Build and document processes to build a consistent, repeatable content engine
- Ideate and conduct tests and experiments to spike growth and elevate our brand and category
- Manage Aftersell's social media strategy and content production on LinkedIn, Twitter, and YouTubePiloting and launching materials with a test and learn mentality
- Collaborating with marketing leaders to report quarterly on content success to provide a clear picture of overall marketing performance
- Allocating resources and manage deadlines to ensure marketing campaigns are executed on time and within budget
- Measuring, analyzing and reporting on key performance metrics to prove impact
- 5+ years of B2B (business to business) or B2C (business to consumer) content marketing experience including content strategy, planning, creation, and measurement
- Success in managing social media accounts across all platforms
- Strong writing skills
- Exceptional story teller, ideagenerator, and audiencecentric thinker
- Stellar project management skills and attention to detail
- Analytical mindset and the ability to use data and analysis to drive decisions, quantify impact, drive the right priorities and surface valuable insights for our team and our customers. Direct experience managing budgets
- Looking for opportunities to improve deliverables, experiences, and desired outcomes
- Proven success in managing multiple projects and campaigns simultaneously while working with tight deadlines
- Energetic, enthusiastic, and able to work in a fastpaced environment while being able to motivate down, across, and up the organization
- Resultsoriented thinker who understands and is motivated by ambitious goals and KPIs
- SaaS, software, high tech industry experience strongly desired
- Accelerate your career. We offer roadmaps to leadership and an annual $5000 training allowance
- Become a shareholder. Every Rokt'star gets equity in the company
- Extra leave (bonus annual leave, sabbatical leave etc.)
- Work with the greatest talent in town
- See the world We have offices in New York, Seattle, Sydney, Tokyo and London
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Content Marketing Manager - Greater Toronto Area, Canada - AfterSell by Rokt
Description
We are Aftersell by Rokt, a hyper-growth Shopify ecommerce leader.
Aftersell by Rokt enables SMB companies to unlock value by making each transaction relevant at the moment that matters most, when customers are buying.
At AfterSell by Rokt, we practice transparency in career paths and compensation.
At AfterSell by Rokt, we believe in transparency, which is why we have a well-defined career ladder with transparent compensation and clear career paths based on competency and ability.
We are looking for a Content Marketing Manager
Compensation:
$95,000 - $105,000 salary, employee equity plan grant & world class benefits.
The mission of this role is to create audience-focused strategies for the creation and distribution of content across Rokt's key marketing channels (social, web, paid media, etc.).
We are looking for a top-shelf Content Marketer who is excited at the idea of reshaping B2B content marketing at a fast-paced, fast-growing start up.
This role will report to our Head of Marketing and will make a significant contribution in three core areas; brand trust (awareness), category growth, and demand creation.
This role is for "strategic doers" — someone who can figure out what we should do and why, then get the work done, either on their own or managing cross functional partners.
If you get excited at the idea of telling BIG stories, making a massive impact, and creating compelling content, then this role was meant for you.
The success of this role will be measured by the overall success of our comprehensive content strategy and associated content output to support our overall marketing OKRs as well as individual program KPIs.
About the role
We leverage best-in-class technology and market-leading innovation in AI and ML, with all of that being underlined by building and maintaining a fantastic and inclusive culture where people can be their authentic selves, and offering a great list of perks and benefits to go with it:
