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    Product Marketing Manager Intern - Toronto, ON, Canada - Homebase

    Homebase
    Homebase Toronto, ON, Canada

    1 week ago

    Default job background
    InternshipSHIP
    Description
    We're revolutionizing the way small businesses manage their teams and grow their business.

    What this means for you is a shared passion for innovation and making a difference for the people we serve.

    Building the first impression that our customers have of Homebase.

    Reporting to the Lead of Product Marketing, this role will partner with our Growth team that is responsible for driving several top-of-funnel channels such as organic, paid, website & conversion, and lifecycle marketing.

    Just as important, you will drive integrated marketing moments at least twice a year, to ensure the product narrative is echoing strongly with our customers.

    You will champion this moment for Homebase by working across all orgs - growth, product, marketing, support, and sales teams to create a compelling product story for small businesses in America.

    You are equal parts outcome-focused, analytical, creative, and get things done.

    You are someone who loves to solve problems and help small businesses discover products that will make their work and lives better.

    Work deeply with Product and Marketing teams to build the right experiences to acquire different customer segments
    Partner closely with teams who work on the early lifecycle of the customer to get customers to start using Homebase
    Spearhead our biggest marketing moments through integrated campaigns 2x / year and help create this muscle for Homebase
    Work closely with the Brand Design team to translate our (new) brand and messaging across marketing channels & touchpoints
    Build, validate, and improve product messaging, case studies, and proof-points in service of marketing campaigns - while bringing insights from the competitive landscape
    4-6 years of experience in SaaS marketing and 1-3 years in product marketing or relevant role
    ~ content or communications experience a plus
    ~ Experience doing qualitative and quantitative customer and market research, defining and acting on segmentation
    ~ Executive communication skills:
    synthesizing complex problems and convincing people of your point of view
    ~ Must be excellent at written communication, copywriting, and creative development
    ~ SMB experience or marketing for SMBs experience a plus
    ~ Experience working closely with and influencing product and marketing teams
    ~ Excellent project management skills and experience building go-to-market plans
    ~ Analytical mindset and comfort using data to diagnose and inform choices
    ~ Thrive in a startup environment: ability to prioritize, adapt, test, and learn
    ~ Employer supplemented Medical, Dental, and Vision Insurance Plans
    Company-paid holidays and 20 days accrued PTO per year
    Continued learning and development stipend
    Work from home days, Monday, Thursday, & Friday
    Meet with a Product Marketing Manager
    Background Check + Offer Stage
    Diversity, Equity, and Inclusion at Homebase

    At Homebase, we take pride in fostering a welcoming space where every Homie of every gender, age, orientation, culture, and walk of life can be their full selves.

    Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers. Our mission is to make hourly work easier for local businesses and hourly workers.

    Homebase currently serves more than 100,000 small (but mighty) businesses with everything they need to manage their hourly teams: employee scheduling, time clocks, payroll, team communication, hiring, onboarding, and compliance.

    Just don't call us "Human Capital Management." The Homebase team brings small business expertise from Intuit, Square, OpenTable, Yelp, Gusto, and First Data.

    Homebase is backed by leading venture investors Bain Capital Ventures, Baseline Ventures, Cowboy Ventures, Khosla Ventures, Plus Capital, and GGV Capital.

    (US only) At Homebase, we value our differences, and we encourage all to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Homebase is proud to be an equal-opportunity employer and participant in the U.Federal E-Verify program. By participating in interviews with Homebase, you consent to the use of Metaview, a recording and transcription tool, during the interview process. Please be aware that all interviews may be recorded and transcribed for the purpose of evaluating candidates and ensuring the quality of our recruitment process.
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