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    Web Analytics Manager - Toronto, Canada - Media

    Media
    Media Toronto, Canada

    3 days ago

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    Description

    About the Role

    As a Web Analytics Manager , you'll lead the strategic implementation of Adobe Analytics and Google Analytics 4 tagging for one of our major clients, ensuring data integrity and consistency while providing guidance on measurement strategies, tag management best practices, and creating impactful reports and dashboards to support the digital marketing measurement and analytics needs.

    We are looking for a seasoned web analytics expert who can play a pivotal role in driving strategic decision-making and delivering impactful work. Please note that this position requires working in our client's office in Mississauga, Ontario, Canada for up to one year. The selected candidate must adhere to all the client's rules and policies, including the Code of Conduct. Only applicants who currently live within a commutable distance or plan to relocate will be considered.

    Responsibilities:

    The Web Analytics Manager will help our client to design and implement Adobe Analytics and GA4 tagging, including providing strategic guidance for measurement, establishing tagging best practices, creating reports and dashboard, more details as following:

  • Tagging & Tech Integrations: Develop, test and implement 3P tags including in compliance with HQ policies. Duties include:
  • Tagging Engineering - Coordinate with internal teams and implement tagging for Google Marketing Platform, 3P Media Tags, Personalization Tags, etc. in Adobe Launch
  • Ensure accurate and efficient deployment of tags on web pages, ensuring data integrity and consistency though actively testing and removing outdated tags and renewing tags
  • Tagging Support & Best Practices: Assist internal teams to develop robust and efficient tag management processes that create a foundation for effective digital marketing measurement and analytics.
  • Reporting and Dashboarding in Adobe Analytics: Develop ongoing analytic reports and dashboards for internal teams across a number of sites/apps. Duties include:
  • Create and update reporting segments in Adobe Analytics and Google Analytics, to be used by internal and external stakeholders of
  • Provide periodic reporting support for LOB including corporate marketing and employee site
  • Maintain documentation of reporting processes, methodologies, and data sources.
  • Ensure that reporting documentation is up-to-date and accessible to relevant team members.

    • About You

    The essentials:

  • Minimum 3 years' experience in web analytics for clients that have Adobe Analytics and GA4 platforms on their web properties
  • Tag Management experience and strong competency using Adobe Launch
  • High competency in Java Script/HTML/CSS/JQuery
  • Develop and perform code modifications, testing and deployment
  • Ability to implement tags for media platforms like (Google, Meta, TikTok, Reddit, Amazon DSP)
  • Leverage the current data layer for 3rd party tagging
  • Participate in clients QA and approval process.
  • Experience with a debugging tool like Charles or WASP
  • Advanced knowledge of the Adobe Analytics platform, UI, Admin tools and setup
  • Reporting and Dashboarding in Adobe Analytics using Analytics Workspace
  • Working knowledge of MSOffice

    • Not a must, but a plus:

  • Knowledge of implementing tagging for Adobe products like Adobe Analytics and Target
  • Media or Marketing background is an asset
  • Consent Management and cookie adoption methodology
  • Server side tagging experience
  • Experience with Big Query creating data pipelines

    • At Media.Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.

    Media.Monks is committed to ensuring equal access and participation for people with disabilities. We are committed to treating people with disabilities in a way that allows them to maintain their dignity and independence. We believe in integration, and we are committed to meeting the needs of people with disabilities in a timely manner. We will do so by removing and preventing barriers to accessibility and by meeting our accessibility requirements under local accessibility laws.

    What We Offer

    Media.Monks has provided a compensation range that represents its good faith estimate of what Media.Monks may pay for the position at the time of posting. Media.Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate's sex or any other protected status.

    Salary Range$95,000—$115,000 CAD

    About Media.Monks:

    Media.Monks is the purely digital operating brand of S4Capital plc that connects 8,600+ digital natives across one global team. We are united by a mission to shift industries forward and pave the path towards ambitious outcomes so our clients and our people can realize their full potential for growth. Our unified model combines solutions in media, data, social, platforms, studio, experience, brand and technology services to help our clients continuously reinvent themselves throughout increasingly rapid cycles of disruption. Our efforts to shape culture, build innovative technologies and unlock the future of growth have earned recognition from numerous esteemed panels: we maintain a constant presence on Adweek's Fastest Growing lists , regular recognition at Cannes Lions, inclusion in AdExchanger's Programmatic Power Players , the title of Webby Production Company of the Year , a record number of FWAs, and have earned a spot on Newsweek's Top 100 Global Most Loved Workplaces 2023. Together, these achievements solidify our experience in digital innovation, excellence in craft, and commitment to personal growth.

    While we continue to grow our teams, please be mindful of fraudulent job postings and recruiting activities that may use our company name and information. Please be mindful to protect your personal information, especially your national identification number, and bank account information during a recruiting process. While Media.Monks may reach out to potential candidates via LinkedIn, we will always ask applicants to apply through our website () and will never ask for payment or bank account information during the recruitment process.

    Disclaimer:

  • Responsible for resourcing and implementing security controls for your teams processes and systems
  • Responsible that all your personnel apply information security in accordance with the established information security policy
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