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    Assistant Brand Manager - Toronto, ON, Canada - Chad Management Group

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    Description

    Participate in the development and execution of the company brand(s), including brand marketing, trade marketing strategies and programs, as well as provide market analysis to enhance brand share an d positioning.

    Key Responsibilities:

    • Take a lead role in the day to day management for key executional elements of all brand campaign projects including; Media, Creative, Sampling, Shopper, PR.
    • Build and develop clear communication internally (cross-functionally) and externally (with all agency partners) that give focused direction to develop programs that deliver against brand plans.
    • Analyze business results to ensure strategies and programs are effective and KPI objectives are being attained to maximize ROI.
    • Support product development process by assisting in packaging creative development; and take a lead role in supporting Brand Managers to build both internal and external sell-in materials.
    • Assist Sr. Brand Managers in building internal / external presentation materials such as National Sales Meeting and NPD launch decks.
    • Assist Sr. Brand Managers in the day to day brand budget management and tracking.
    • Participate in the development of brand marketing strategies as they relate to product, price, promotion, place and positioning within the Canadian market.
    • Work with Sr. Brand Managers to assist in the development of the annual brand marketing plans.
    • Create and update all data/sell sheets (retail & food service).
    • Maintain the asset library for all local Canadian brands.

    Perform other duties as required.

    Success Factors:

    • Market share and equity growth across primary brands/segments.
    • On time and on budget execution of marketing plans.
    • On time and on budget execution of Sales and marketing material development.
    • Stakeholder satisfaction.

    Experience:

    • 1-3 years experience in Brand Management within a Tier 1 CPG environment.
    • Experience in developing and executing marketing programs, brief writing, and overall P&L
    • Proven ability to deliver initiatives that have been realized and contributed significant gains in capture of market share, revenue, and volume growth.
    • Excellent interpersonal skills and experience working across cross-functional teams.
    • Good strategic and analytic thinking skills. Comfortable utilizing data to support business decisions
    • Strong experience working within MS Office, PPT, Excel.
    • Working knowledge of Nielsen and market analytical tools.
    • Ability to work in a fast-paced environment.
    • Strong communication skills both written and oral.
    • Demonstrated organizational, prioritization and multi-tasking skills.
    • Strong Attention to Detail.
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