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    Analytics Implementation Specialist - Toronto, ON, Canada - Hotspex Media

    Hotspex Media
    Hotspex Media Toronto, ON, Canada

    1 week ago

    Default job background
    Marketing / Advertising / Public Relations
    Description
    Join Hotspex Media
    #1 Ranked Media Buying and Planning Agency on
    Finalist 'Game Changing Ad Tech', 2023 Drum Awards
    Deloitte Fast 500


    The Analytics Implementation Specialist will be a key player in the Data Enablement Team, facilitating agile development processes and ensuring timely delivery of web analytics solutions to our clients.

    This role involves enabling the team to implement and maintain digital data capture processes, primarily using Adobe (Adobe Analytics, Adobe Launch) and Google Analytics tools (GA4, Google Tag Manager).

    Collaboration with both internal and external teams to ensure alignment of data capture requirements and project delivery timelines.

    Key Responsibilities
    Act as a Subject Matter Expert (SME) in Analytics Tagging, promoting a culture of collaboration, transparency, and continuous improvement.
    Work with internal and external stakeholders to prioritize the backlog, ensuring clarity and understanding of tasks and acceptance criteria.
    Coordinate with cross-functional teams such as Project Management, Marketing, and IT to ensure alignment on project priorities and timelines.
    Partner closely with the Director of Data Enablement to align analytics implementation with business objectives and requirements.
    Lead migration projects from UA/GA360 to GA4, including creating implementation plans and developer guides.
    Architect and lead the technical vision for web analytics implementation, testing, and reporting within the Google marketing stack.
    Remain open to learning and adapting to new technologies and analytics tools.

    Skills and Requirements:

    Bachelor's degree in computer science, mathematics, website development, or related fields.
    Proven experience in an agile working environment.
    Strong grasp of online marketing and web analytics fundamentals.
    Experienced in digital analytics implementation and data capture processes, preferably with Adobe Marketing Suite and/or Google Marketing Suite.

    Proficient in JavaScript and HTML; experience coding Adobe plugins or creating custom templates in Google Tag Manager is a plus.

    Preferred experience with Angular, React, or similar frameworks.
    Familiarity with digital marketing KPIs and customer experience metrics.
    Excellent communication and interpersonal skills, capable of effective collaboration with cross-functional teams.
    Analytical mindset, detail-oriented, and proactive approach to problem-solving.

    The Interview Process:

    Initial Video Screen minutes)
    Panel Interview (45 minutes)
    Final Round Interview minutes)
    Meeting with management

    Benefits:

    Competitive Salary
    RRSP Matching

    Generous Equipment Budgets:
    get what you need to be productive.

    Work From Home:
    many of our team members work from home, but come into the office as you'd like

    Globetrotter:

    For up to six weeks every year, you can work anywhere you'd like as part of our 'Globetrotter' remote work policy.


    Benefits + Wellness:
    enjoy a comprehensive package that includes a health spending account that you can use at your discretion.
    3

    Weeks Vacation:
    take time off when you need it We also close during the holiday break.

    Extended Long Weekends:
    for each statutory holiday, we'll close our office and extend the holiday to a 4-day weekend.

    Our Values:


    We know our people are what allows us to achieve all that we do and that's why it's important that everyone we bring onto our team lives our values with us.


    Give A Sht:
    we learn nonstop because we love what we do. Because we love what we do, we do it extremely well

    Got Your Back:
    we take care of each other. We support one another. We build each other up. There is no culture without great people.

    Yes Before No:
    we are solution focused. We are flexible, inquisitive and positive. Any innovation must start with yes.

    Inclusive:
    we seek differing opinions. We ensure all voices are heard. We are strong when we are different.

    We've Got Guts:
    we empower change. We step outside our comfort zone and bring our teammates with us. We have tough conversations. We ask to be challenged. We listen.

    Hotspex Media Inc. is an equal opportunity employer and values diversity in its workforce.
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