Senior Manager Audience Growth - Montreal, Canada - Tencent

Description

About Tencent

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world. Founded in 1998 with its headquarters in Shenzhen China, our guiding principle is to use technology for good.

We are not only a major video game publisher in the world, we also produce other high-quality digital content, enriching interactive entertainment experiences for people around the globe. We offer a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.

About Level Infinite

Level Infinite is a global game publisher offering a comprehensive network of bespoke services for games, development teams and studios around the world.

We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, when ever and wherever they choose to play, while building a community that fosters inclusivity, connection, a nd accessibility. The brand also provides a wide range of services and resources to our network of develo pers and partner studios around the world to help them unlock the true potential of their games. Level In finite is both publisher of breakout hit games like PUBG MOBILE and Goddess of Victory: NIKKE, and a coll aborative partner in games such as Fatshakk's Warhammer 40,000: Darktide, Dune: Awakening from Fun com, Nightingale from Inflexion Studios and many more. To learn more about Level Infinite, visit , and follow on Twitter, Facebook, Instagram and YouTube.

About the Role

As part of the Global Publishing Team, you will team up with studio leads and regional/global publishing teams to deliver community acquisition, engagement & retention strategies for several titles across Level Infinite global markets and platforms (PC, Consoles, Mobile).

Job Responsibilities

• Audience strategy: Establish strong partnership with Studio leads to translate the Brand and Publishing strategies into meaningful audience growth and engagement objectives and plans on relevant platforms. Articulate and coordinate the global audience strategy with the brand / marketing campaign to secure synergies in reach and conversions. Team up with Studio leads to amplify existing content to generate acquisition, engagement and / or retention based on needs. through testing phases - Alpha, Beta, EA, launch.
• Content strategy: Work with our Studio to identify, suggest and amplify relevant content to deliver on growth and engagement objectives. Contribute to the influencer management strategy for each title, working alongside Studios, Global / Regional publishing and Agency partners to design, implement and measure our programs. Directly responsible for outreach to and management of top tier influencers, building and managing relationships with the influencers via on-going communication.
• Regional amplification: In close collaboration with Regional publishing teams, lead the localization of our global content strategy, support local activations and report on results to inform global planning.
• Audience intelligence: Partner with the Publishing, Intelligence and Regional teams to build relevant insights into the global content strategy and reflect markets and platforms specificities. Monitor opportunities based on locally relevant brands, holidays, festivals and general cultural preferences-based player communities. Identify and pursue localized brand partnership opportunities for your titles. Monitor updates from competing games and provide new content suggestions accordingly.
• Community management: Work with studio community teams to build their community infrastructure. Monitor conversations and content, promptly respond to hot topics and trends in the current market, adjust strategy and produce pan-entertainment content accordingly. Work with streaming platforms on activations (e.g Twitch drops). Track and report the major issues and opportunities each game's community in a timely manner and engage the key stakeholders. Create & host community events. Partner with studio / lead testing programs with community.

Job Requirements

• Bachelor's degree and above. Excellent spoken and written English
• Good understanding of content and market trends, you know the pop-culture / entertainment / internet in order to build relevant strategy.
• 8 years+ of audience / community management. Proven experience in building growth,
• engagement and retention strategies, leading planning and supporting operations for a digital entertainment brand, ideally in the video game sector.
• Experience running branded campaigns on major content platforms, especially YouTube and TikTok. You will also be in charge of programme deployment on platforms like Steam, Discord and Twitch.
• A real passion for the games industry with genuine interest and knowledge in games. You will be the voice of our game to the players, so some experience of speaking at public events is required along with the ability to empathize with the varied needs of different player types.
• Able to communicate and work closely with cross-functional teams, adapt to different time zones, be able to respond to team requests in a timely manner.
• Organized and with very good project management skills. Able to prioritize effectively and be competent in handling multiple programs across multiple markets.
• High levels of initiative, energy, ownership and urgency.
• Capability to travel to support our partners in North-America, Western Europe or Asia

Reports to

Global Publishing Director in Montreal, Canada

Location

• Montreal, QC (Hybrid)
• Frequent international travels

The base pay range for this position in the state(s) above is $99,600 to $182,260 per year. Actual pay is based on market location and may vary depending on job-related knowledge, skills, and experience. A sign on payment, relocation package, and restricted stock units may be provided as part of the compensation package, as well as other medical, financial, and/or other benefits, dependent on the specific position offered.

Employees (and their families) are covered by medical, dental, vision, and basic life insurance. Employees are also able eligible to participate in the Company's 401(k) plan, accrue from 15 up to 25 days of vacation leave per year, up to 10 paid holidays per year, 2 floating holidays and accrue up to 10 days of paid sick leave per year. Your benefits eligibility requirement will be adjusted to reflect your location, employment status, duration of employment with the company, and position level. Benefits may be pro-rated for those who start working during the calendar year.