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    Optimization Coordinator - Edmonton, Canada - Alberta Motor Association

    Alberta Motor Association
    Alberta Motor Association Edmonton, Canada

    1 week ago

    Default job background
    Regular Full time
    Description

    AMA

    A DIGITAL house IS YOUR domain.

    Posted:

    Closing:

    Location: Edmonton South (Hybrid)

    To you, research, testing and analysis of website traffic, consumer behavior, and general business metrics isn't work — it's what makes you tick You're a research machine and you thrive on making meaningful recommendations to address relevant business challenges. Your game — there is no research project too big or small.

    WHAT MOVES YOU

  • You love to share thoughts and ideas – after all, two heads are better than one.
  • You're creative and resourceful and enjoy working with data to measure and analyze online consumer behavior, capturing insights others might not see.
  • You're definitely a "go-to" type of person. You're an excellent problem solver and you know how to get things done
  • You 'get' what it means to be part of the team.
  • You manage your time as expertly as you manage your projects. Prioritizing, planning and organizing are part of your DNA.
  • You enjoy talking about marketing tactics, advertising and search engine optimization.
  • You're 'web-savvy' and current on Internet trends, tools and technologies.
  • You embrace the idea of continuous learning and personal growth.

    • WHAT YOU'LL DO

  • You will report to the Team Lead, Digital Performance and Optimization.
  • Create and manage properties in AMA's web analytics and product analytics tools.
  • Implement and monitor tagging of all our online properties.
  • Maintain tag schemas for current projects and prepare them for implementation on new projects.
  • Implement, test, validate, monitor, triage, and debug conversion tracking for various platforms.
  • Perform heuristic analysis on session recordings and heatmaps and generate observations and insights.
  • Monitor performance trends with marketers and channel specialists.
  • Interpret data from a variety of sources including Google Analytics and Heap.
  • Develop reporting in Google Data Studio and PowerBI that provides meaningful visibility across all tactical online marketing activities and ties them to real results.
  • Assemble, organize, interpret, and communicate findings with both technical and non-technical stakeholders.
  • Liaison with numerous stakeholders to ensure their data and tagging needs are being served.
  • Effectively communicate with Channel Services, Association Marketing, Travel Marketing, Insurance Marketing, BI Digital Products and Development teams.
  • Implement campaign tracking to attribute traffic from PPC, SEO, Email, and other marketing initiatives.
  • Facilitate the engagement and support of business units around business requirements for digital analytics and online marketing - after all, it's all about creating the best end user experience
  • Keep up to date on AMA products, services, and membership policies and procedures and ensure work adheres to all applicable internal and external standards.

    • WHAT YOU'VE DONE

  • You have a university degree or post-secondary diploma in a related field such as Business Administration, Marketing, Communications, Computer Science or related experience.
  • You have a minimum of 2 years applied and progressive experience in Google Analytics and other web analytics software.
  • You have experience with basic web technology and have experience in building and analyzing web analytics reports.
  • You also really know your way around advanced functions of Excel and Google Sheets, such as pivot tables and functions.

    • Note: Internal candidate is being considered.

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