- Ultimately, your job is to lead the product marketing and go-to-market strategy, focusing largely on three key areas: (1) defining a narrative around our core products, (2) enabling our go-to-market teams to add value, and (3) expanding into new offerings or new verticals. Simply put, you and your team will help us understand our customers and tell our story to them, reaching them in an authentic and compelling way.
- You'll develop product marketing strategies with real measurable, quantifiable impact on Rokt's business
- You will own the messaging and positioning for our core products, understand our buyer personas and develop a narrative that resonates
- You will partner closely with the product team, helping to shape the roadmap through customer, industry, and competitive insight. Develop product positioning and lead the execution of large cross-functional launches that will accelerate our growth, drive user delight and strengthen our brand. Ultimately you will represent the voice of our customer/buyer personas
- You will be a product expert and evangelist both internally and externally, developing a deep understanding of market needs and trends, and how we should position ourselves
- You will define go-to-market strategies, working closely with senior leadership across the company
- You will lead competitive analysis and pricing and packaging initiatives
- You will empower and enable our sales teams to tell our story with conviction and knowledge of the competitive landscape
- You will develop impactful messaging and collateral about our customers and campaign results in case studies, testimonials, presentations, and thought leadership that promote Rokt to customers.
- You will be the "Training Guru" and devise sales enablement programs for the sales teams that ensure they are adequately trained and comfortable bringing our products to customers.
- You will foster strong relationships with customers to develop key use cases and customer success stories and testimonials.
- 5+ years experience in relevant roles including product marketing, project management, management consulting, change management and innovation, preferably within a high-growth tech environment
- Possess exceptional strategic aptitude with the capacity to take a complex story and create a simple and easy to consume narrative
- Have a demonstrated ability to clearly communicate a unique value proposition through messaging frameworks, website experiences, etc.
- Excited by the prospect of building a strong PMM culture
- Familiarity in applying project governance and management methodologies
- Successful track record within a fast paced, engaging, technology environment
- Experience in waterfall and/or agile project management methodology, defining and managing project risk and knowing when to escalate
- Comfortable working with ambiguity - ability to work through uncertainty with minimal direction
- Experience of driving and implementing change management at an organizational level
- Self-motivated tenacity to handle multiple competing priorities
- Thrives in the ambiguous and rapidly changing landscape of a hyper-growth tech company and a bias to action
- Accelerate your career. We offer roadmaps to leadership and an annual $5000 training allowance
- Become a shareholder. Every Rokt'star gets equity in the company
- Extra leave (bonus annual leave, sabbatical leave etc.)
- Work with the greatest talent in town
- See the world We have offices in New York, Seattle, Sydney, Tokyo and London
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Product Marketing Manager - Greater Toronto Area, Canada - AfterSell by Rokt
Description
About AfterSell by Rokt
We are Aftersell by Rokt, a hyper-growth Shopify ecommerce leader.
Aftersell by Rokt enables SMB companies to unlock value by making each transaction relevant at the moment that matters most, when customers are buying. Together, Rokt's AI-based relevance Platform and scaled ecommerce Network powers billions of transactions. In December 2022, Rokt's valuation increased to $2.4 billion USD, allowing us to expand rapidly. In February 2024, Aftersell was acquired by Rokt.
At AfterSell by Rokt, we believe in transparency, which is why we have a well-defined career ladder with transparent compensation and clear career paths based on competency and ability. Rokt'stars constantly strive to raise the bar, pushing the envelope of what is possible.
We are looking for a Product Marketing Manager
Compensation: $105,000 - $120,000 salary, employee equity plan grant & world class benefits.
About the role
About you
About Rokt'stars
As a mission-driven, hyper-growth community of curious explorers, our ambition is to unlock the full potential in ecommerce and beyond. Our bias for action means we are not afraid to quickly venture into uncharted territories, take risks or challenge the status quo; in doing so we either win or learn. We work together as one aligned team never letting egos get in the way of brilliant ideas. We value diversity, transparency and smart humble people who enjoy building a disruptive business together. We pride ourselves on being a force for good as we make the world better.
About The Benefits
We leverage best-in-class technology and market-leading innovation in AI and ML, with all of that being underlined by building and maintaining a fantastic and inclusive culture where people can be their authentic selves, and offering a great list of perks and benefits to go with it:
If this sounds like a role you'd enjoy, apply here and you'll hear from our recruiting team.
