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    External Communications Specialist - Toronto, Canada - Northbridge Financial Corporation

    Northbridge Financial Corporation
    Northbridge Financial Corporation Toronto, Canada

    1 hour ago

    Default job background
    Full time
    Description

    What it's like to be a Northbridge External Communications Specialist

    The External Communications Specialist at Northbridge Financial Corporation (NBFC) will work closely with our content team and digital marketing team to drive the evolution of NBFC's marketing and communications activities. This is an exciting and challenging role where the successful candidate will develop content strategies that amplify the reach and relevance of our brands. This is a 1 year contract position.

    If you're creative, passionate about external communications, and work well under tight deadlines, you might be just what we're looking for. If you're also the kind of person everyone loves to work with because you're a team player who likes to have fun while delivering results, you should consider ending your search right here.

    We want your talent

    If you are great at:

  • Drafting press releases announcing company updates, partnerships, awards, etc.
  • Assisting with the management of media inquiries by communicating with reporters and working with internal subject matter experts on responses. Working with executive stakeholders to draft media responses when necessary.
  • Pitching stories to reporters to help establish Northbridge as an industry leader and increase brand visibility.
  • Assisting internal subject matter experts with preparation for external speaking engagements by drafting talking points.
  • Copywriting and proofreading a variety of external communications pieces including blog posts, advertisements, eBooks, advertorials, brochures, landing pages, website copy, social media posts, etc.
  • Ensuring any content you produce for brand websites is SEO-optimized to help drive website traffic, brand awareness, and conversion rates across all Northbridge brands.
  • Reporting on effectiveness of content strategy, looking at website traffic, brand awareness, and conversion rates across all Northbridge brands.
  • Creating social videos through Lumen5 tool for social channels across all three NBFC brands.

    • If you have:

  • Post-secondary education in communications, marketing, or a related field.
  • Minimum 3-5 years of hands-on experience in external communications within a B2B or B2C environment.
  • Exceptional written communication skills, and an understanding of how to write for the web.
  • Proven experience with interviewing individuals for external communications pieces.
  • Experience with CMS and website optimization tools, including WordPress, Hubspot, AhRefs, SEMRush, and other SEO tracking tools.
  • Technical SEO knowledge and experience analyzing/interpreting keyword data
  • Experience putting together content marketing campaigns and ongoing content development plans.
  • Strong creative, project management and interpersonal skills.
  • Proficiency in French is a significant advantage but not mandatory.

    • We really mean it when we say we put you first. Here are a few ways how:

  • Hybrid work You get to work from the office and at home 50/50, allowing you to manage both worlds with the ease and flexibility you need.
  • We help you prioritize your well-being from day one through flexible health benefits, early leave days, wellness programs, rewards, and recognition programs.
  • We are invested in helping you grow in your career through education assistance to complete your CIP, FCIP, CRM or other courses desired, internal mobility, Leadership training and mentoring programs.
  • NBFC cares about the community and supports the causes you believe in with donation matching and team volunteer days.

    • Who we are:

    We're Northbridge Financial. We're proud to be 100% Canadian and owned by Fairfax Financial. We serve through our Northbridge Insurance, Federated Insurance, and TruShield Insurance brands. We have a reputation for being one of Canada's leading commercial property and casualty insurance company. Our employees are dedicated to understanding the needs of our customers and we go above and beyond to help Canadian businesses have a safer and brighter future. We're a company of passionate people who put people first. Do you want to join a team that believes in working hard – and having fun at work – all while making a difference? Look no further than Northbridge.

    At Northbridge Financial we embrace and celebrate you and are committed to creating an inclusive workplace for all No matter who you are or what makes you unique, we welcome you. Please let us know how we can assist or accommodate you during the selection process.

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