Jobs
>
Toronto

    Manager, Product Marketing - Toronto, Canada - The Kraft Heinz Company

    The Kraft Heinz Company
    The Kraft Heinz Company Toronto, Canada

    6 days ago

    Default job background
    Full time
    Description

    Description

    As a key member of the Digital Experience team, the Manager, Product Marketing will have the exciting opportunity to drive change and transform Kraft Heinz' digital presence. This individual will be responsible for supporting the personalization practice across the digital platforms of our biggest brands. You will work closely with cross-functional partners to deliver thoughtful strategy and flawless execution across a variety of channels (websites, apps, email etc.).

    About you:

  • Able to navigate ambiguity and multitask in a fast-paced environment – you have a growth mindset and are eager to adapt and learn.
  • An excellent communicator, who can simplify complex topics.
  • Collaborative and excel working with cross-functional stakeholders to sell through ideas, you have a strong ability to lead and influence teams to meet common objectives.
  • Highly organized, with a keen attention for detail. You are proactive and self-motivated.
  • A passion for emerging technology. You are on top market trends, and industry leaders who are driving change.

    • Responsibilities:

  • Help mature and optimize the product and marketing personalization strategies, inclusive of: supporting segmentation and sub-segmentation strategies, ad tech and mar tech integration, proactive identification of new opportunities to expand the practice.
  • Collaborate in building consumer journeys, identify key points for re-engagement and data enrichment per data and personalization strategies. Use business, marketing, and digital objectives to prioritize tasks and move work forward.
  • Work collaboratively with product squads and CRM team to establish personalization use cases to drive product and email performance. Own and manage the testing backlog, creative production briefs, and execution. Analyze A/B testing and personalization performance data to define actionable insights and next steps.
  • Work cross-functionally with brand partners to understand their priorities and participate in IAT planning. Proactively identify opportunities for personalized marketing to drive impact for the brand and business.
  • Communicate the roll and value of personalized marketing to stakeholders across the business. Understand your audience and be able to effectively communicate to different stakeholders, with different needs and levels of technical understanding.

    • Expected Experience & Qualifcations:

  • Proven experience in product marketing, brand marketing or a related field. Experience in CPG is a plus.
  • Stakeholder and agency management - Experienced in brief writing, managing agencies and cross-functional stakeholder communications. Confident presenting to different levels of leadership across the organization.
  • A consumer-first mindset - experience using research, data, and insights to build and evaluate consumer segments and end-to-end consumer journeys. Proven experience leveraging A/B testing and personalization to deepen user engagement.
  • Ability to set strategy – proven experience working with SMEs to develop, deliver and optimize personalization and testing strategies. Experience developing digital content strategies is a plus.
  • Excellence in digital execution – a bias for action and attention to detail, proven experience executing digital marketing campaigns from segmentation, testing and personalization to deployment and post reporting. Proven experience analyzing results and recommending actions to optimize. Experience in GA4 and lytics or equivalent platforms.
  • Ability to drive performance – proven experience using digital strategies and tactics to improve owned channel performance, could include; content, testing, SEO, personalization etc.

    • Location(s)

    Chicago/Aon Center, Toronto - Queen's Quay - Headquarters
  • Bell Media

    Producteur Audio Et Spécialiste Marketing, Orbyt

    1 week ago

    Bell Media Toronto, Canada

    Code de demande: 413616 · Chez Bell, on ne se contente pas de construire des réseaux de calibre mondial, d'élaborer des services novateurs et de créer du contenu pour des médias multiplateformes : on transforme la façon dont les Canadiens communiquent entre eux et avec le reste d ...

  • Adaptavist

    Product Marketing Manager

    1 week ago

    Adaptavist Toronto, Canada

    **Working at Adaptavist** · Adaptavist is a global software innovator, enabling organisations to digitally transform how they collaborate and get work done. Founded in 2005 and with a growing global reach, our customers cut across every major industry and include more than half o ...

  • Quantcast

    Product Marketing Lead

    16 hours ago

    Quantcast Toronto, Canada

    We are Quantcast. Global leaders in AI-powered programmatic advertising and media performance. With measurement and consumer analytics in our DNA, we empower marketers to reach audiences and deliver measurable outcomes. Our mission is to make every marketer more successful, every ...

  • Axonify

    Product Marketing Manager

    1 day ago

    Axonify Toronto, Canada

    Axonify is the frontline enablement solution that's science-backed and proven to maximize the potential of workforces. Our vision is to reinvent the frontline experience, and we thrive giving them what they need to learn, connect, and get things done. · Our SaaS platform is enjoy ...

  • International Data Group, Inc.

    Director, Product Marketing

    6 days ago

    International Data Group, Inc. Toronto, Canada

    Overview: · IDC is seeking a strategic and results-driven **Director, Product Marketing. **The Director of Product Marketing will join our North American team to help expand our product portfolio. This position is responsible for owning a full spectrum of product marketing strate ...

  • Thomson Reuters

    Product Marketing Manager

    3 days ago

    Thomson Reuters Toronto, Canada

    **Product Marketing Manager** · **Role Summary**: · We are looking for a **Product Marketing Manager** for the Corporates Outbound Product Marketing team to drive execution and management of product marketing and product launch activities for the Corporates Legal solution portfol ...

  • Fidelity Investments

    Marketing Production Specialist

    1 week ago

    Fidelity Investments Toronto, Canada

    Job Description · *As we have started our Dynamic Working plan, this role is designated as "Hybrid"* · Established in 1987, Fidelity Investments Canada provides Canadian investors with a full range of mutual funds, ETFs and alternative funds. · Fidelity funds are available throug ...

  • Scotiabank

    Manager, Product Marketing

    1 week ago

    Scotiabank Toronto, Canada

    Requisition ID: 169968 · Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. · **_ · Purpose_** · Contributes to the overall success of Product Marketing, Scotia Global Asset Management in Canada ensuring specific individual goal ...

  • ServiceRocket

    Product Marketing Manager

    1 week ago

    ServiceRocket Toronto, Canada

    Looking to join a fun-loving and inclusive culture that has your back? Our fast-growing and dynamic company provides a life experience that supports your professional growth and personal well being. · With offices around the world, ServiceRocket's five-star products and services ...

  • Jolera

    Product Marketing Specialist

    1 week ago

    Jolera Toronto, Canada

    **Who We Are** · Jolera offers MSPs & IT solution providers next-generation managed services, enabling them to create world-class experiences for their clients. Your clients receive award-winning solutions built on over 20 years of experience servicing businesses worldwide. · We' ...

  • Carbon6

    Product Marketing Manager

    5 days ago

    Carbon6 Toronto, Canada

    **Who We Are** · We go beyond software. Carbon6 is building a community to support ecommerce sellers by removing the barriers to selling online and simplifying their path to success. Developed by the brightest minds in the marketplace ecosystem, our suite of software tools and re ...

  • Jolera Inc.

    Product Marketing Specialist

    1 week ago

    Jolera Inc. Toronto, Canada

    **Who We Are** · Jolera offers MSPs & IT solution providers next-generation managed services, enabling them to create world-class experiences for their clients. Your clients receive award-winning solutions built on over 20 years of experience servicing businesses worldwide. · - _ ...

  • Franklin Templeton Investments

    Product Marketing Manager

    2 days ago

    Franklin Templeton Investments Toronto, Canada

    What are the ongoing responsibilities of a Product Marketing Manager? · Product promotion, content development and Materials Maintenance · - Lead product marketing responsibility for a specific strategy / asset class which includes U.S., Canadian and Global Equities and FTIS Mult ...

  • 7Shifts

    Product Marketing Manager

    1 week ago

    7Shifts Toronto, Canada

    7shifts is an all-in-one team management software platform designed for the restaurant industry. We're used by 1 in 10 restaurant workers and over 50,000 restaurants across North America. Our mission is to simplify Team Management and improve performance for restaurants, with a l ...

  • BELL MEDIA INC.

    Product Marketing Intern

    1 week ago

    BELL MEDIA INC. Toronto, Canada

    Req Id: 409726 · At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content - we advance how Canadians connect with each other and the world. · If you're ready to bring game-changing ideas to life and join a co ...

  • Avenza

    Product Marketing Coordinator

    6 days ago

    Avenza Toronto, Canada

    **About Us**: · Avenza Systems is changing the way maps are made, distributed and consumed. Our products include industry-standard geospatial mapping software plug-ins for Adobe Creative Cloud, a mobile app with a digital map reader and mapping tools for offline use, an online ma ...

  • Homebase

    Product Marketing Manager

    1 day ago

    Homebase Toronto, Canada

    **About Us** · - Our mission is to make hourly work easier for local businesses and hourly workers. Homebase currently serves more than 100,000 small (but mighty) businesses with everything they need to manage their hourly teams: employee scheduling, time clocks, payroll, team co ...

  • Rockwell Automation

    Product Marketing Manager

    16 hours ago

    Rockwell Automation Toronto, Canada

    Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing compan ...

  • Resolver

    Product Marketing Manager

    2 days ago

    Resolver Toronto, Canada

    **About Kroll Digital Services (KDS)**: · Kroll Digital Services (KDS) is Kroll's digital-first business unit, delivering risk and financial intelligence via technology to the world's leading companies. We blend the best of both worlds; the agility and experimentation of a start- ...

  • Rose Rocket

    Product Marketing Lead

    1 week ago

    Rose Rocket Toronto, Canada

    Rose Rocket is a market leader in Transportation Management Software. We're a startup going after the $700+ billion dollar trucking industry, leading the shift to SaaS while revolutionizing the way trucking companies sell, service, and innovate. We are a hyper-growth company with ...