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    Sr. Staff Marketing Analytics Specialist - Toronto, Canada - Mozilla

    Mozilla
    Mozilla Toronto, Canada

    6 days ago

    Mozilla background
    Description

    Sr. Staff Marketing Analytics Specialist

    at Mozilla Corporation Team: Strategy & Operations Locations: Remote Canada, Remote US

    Why Mozilla?

    Mozilla Corporation is the non-profit-backed technology company that has shaped the internet for the better over the last 25 years. We make pioneering brands like Firefox, the privacy-minded web browser, and Pocket, a service for keeping up with the best content online. Now, with more than 225 million people around the world using our products each month, we're shaping the next 25 years of technology and helping to reclaim an internet built for people, not companies. Our work focuses on diverse areas including AI, social media, security and more. And we're doing this while never losing our focus on our core mission – to make the internet better for people.

    The Mozilla Corporation is wholly owned by the non-profit 501(c) Mozilla Foundation. This means we aren't beholden to any shareholders — only to our mission. Along with thousands of volunteer contributors and collaborators all over the world, Mozillians design, build and distribute open-source software that enables people to enjoy the internet on their terms. About this team and role: In this role, you will sit at the cross section of Media Activations, Product Marketing, Web and Data Science, collaborating with these teams to define business impact, build capabilities and analyze data that helps shape future business growth. You'll also be a key client contact to the media agency of record, ensuring that agency output is aligned with our business strategy. Responsibilities:
  • Analyze marketing campaigns and customer data to assess their effectiveness and ROI.
  • Provide actionable insights to enhance marketing strategies and optimize budgets.
  • Partner with Data Science to build the roadmap for marketing attribution needs across the portfolio
  • Work with teams across Marketing to streamline our data sources, analyze results and outline how results impact business outcomes
  • Build a working model between Marketing and Data Science, connecting the dots between Marketing data and Product data
  • Work with media agency Analytics team to deliver reporting that fits Mozilla's business needs
  • Analytics thought leadership (full funnel coordination, marketplace changes, new ad technology)
  • Building and implementing measurement plans (KPIs across funnel/media channels that creates overall storytelling around campaign success)
    • Requirements:
  • Bachelor's degree in Business, Statistics, Economics, or a related quantitative field.
  • Minimum 10 years of proven experience in marketing analytics at a media agency or client side/industry.
  • Proficiency in statistical analysis and data visualization tools (e.g., Python, R, Tableau).
  • Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Strong analytical and problem-solving skills; translate data and insights into actions and recommendations, communicating in a concise, honest, and understandable way.
  • Deep knowledge of the advertising landscape and ability to translate that knowledge for Mozilla's unique business needs.
  • Comfortable leading and collaborating in a constantly evolving marketing environment.
  • Experience running and analyzing A/B tests.
  • Excellent quantitative and qualitative skills, you are able to break down highly complex problems involving large amounts of data.
  • Strong storytelling skills and ability to tailor data and insights to different audiences.
  • Strong project management capabilities and ability to drive multiple work streams of varying complexity.
    • What you'll get:
  • Generous performance-based bonus plans to all eligible employees - we share in our success as one team
  • Rich medical, dental, and vision coverage
  • Generous retirement contributions with 100% immediate vesting (regardless of whether you contribute)
  • Quarterly all-company wellness days where everyone takes a pause together
  • Country specific holidays plus a day off for your birthday
  • One-time home office stipend
  • Annual professional development budget
  • Quarterly well-being stipend
  • Considerable paid parental leave
  • Employee referral bonus program

    • Other benefits (life/AD&D, disability, EAP, etc. varies by country)

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