Jobs
>
Toronto

    Director, Creative Marketing - Toronto, ON, Canada - Berachain

    Berachain
    Berachain Toronto, ON, Canada

    5 days ago

    Default job background
    Description
    Berachain is a high-performance, EVM (Ethereum Virtual Machine) compatible, Layer 1 blockchain built on the Cosmos SDK.

    We use a variant of delegated Proof of Stake called Proof of Liquidity consensus to rehypothecate liquidity as security at the protocol level, aligning incentives between liquidity and security across the ecosystem.

    We're a young, world-class team of builders, engineers and executives with extensive experience across Web2 and crypto environments. Now we're building Berachain.

    Our team combines traditional experience in building and scaling teams at technology companies like Apple, Coinbase, Microsoft and Y-Combinator with crypto native experience from some of DeFi's most impactful protocols.

    We're all highly passionate about building useful infrastructure to bring decentralized finance to the masses.

    We're well funded by a group of leading digital asset investors, hedge funds, centralized exchange venture arms and strategic angels.

    The marketing lead would work closely with Smokey to develop and implement marketing strategies and guide the Berachain brand's evolution over time.

    The ideal candidate will work with the BD, Engineering and Design teams to produce content, own the marketing calendar, and develop go-to-market strategies for major product launches, updates, collaborations and more.

    To date, Berachain hasn't spent any money on marketing. Our community of 30k+ on Twitter, ~45k+ on Discord and thousands of NFTs holders has been entirely organic.

    While many ecosystems have expended $Ms to build their communities, we've bootstrapped our chain and ended up with a negative customer acquisition cost by starting out as a heavily DeFi oriented NFT community.

    This organic growth is a trend that we'd love to continue for as long as possible, while staying true to the brand and community that we've developed and maximizing its accessibility to new users.

    The ideal candidate will demonstrate their ability to generate exposure opportunities for the Berachain ecosystem prior to joining the team, and has likely led growth or marketing initiatives at a major L1 or DeFi protocol in the past.

    Develop and implement data-driven marketing campaigns and initiatives in accordance with major business development and engineering milestones

    Evangelize and onboard new users through the Berachain ecosystem across a variety of traditional and crypto-native mediums including Twitter Spaces, Discord, and more.

    Organize in-person and virtual events around the Berachain community and ecosystem
    Direct logistics around content creation for advertising campaigns and associated events
    Drive and quantify user acquisition, retention and growth across multiple userbases and archetypes
    Determine ROI and expected value of marketing initiatives and campaigns, and collaborate with internal stakeholders to identify highest value opportunities
    Develop and maintain a deep understanding of the blockchain market and competition, and use this knowledge to inform marketing decision
    Work cross-functionally with design, engineering, BD, and other teams to ensure successful product launches and ongoing product improvement.
    Track record of leading and scaling marketing initiatives and teams at leading L1s or blue chip DeFi protocols.
    ~3+ years of experience in marketing, business development, sales, finance, preferably in the blockchain or financial technology industry, with a particular eye on DeFi and blockchain infrastructure technologies.
    ~ Strong understanding of blockchain technology and communities, particularly the EVM and Cosmos ecosystems.
    ~ Experience managing social accounts and media/advertising initiatives (Twitter, Discord, Instagram, Facebook, Google etc).
    ~ Experience building and scaling marketing teams to promote crypto-native and traditional brand awareness.
    ~ An ideal candidate will have experience in both tradfi/web2 and crypto-native marketing initiatives.
    ~ Experience with HTML, CSS, and Wordpress for the buildout of simple webpages is an asset.

    #


  • Maximus Solutions Toronto, Canada

    Finesse Marketing Creative Assistant · Finesse is looking for a Finesse Marketing Creative Assistant who will be working alongside the CEO in order to bring life into projects for our clients. We have a database of hundreds of clients from all industries and we do launch parties, ...


  • Paranoid Print Company Toronto, Canada

    Responsibilities: · Social Media Management and Marketing: · - Plan and execute social media strategies across multiple platforms. · - Create engaging content to drive brand visibility and engagement. · - Manage social media advertising campaigns. · - Develop and implement creati ...


  • World Vision Canada Mississauga, Canada

    Are you looking for more than a job? At World Vision Canada we offer challenging careers that change the lives of children all over the world and it will change yours too. Come and be part of a team of 400 Canadians with a vision for the world: Life in all its fullness for every ...


  • McGraw Hill LLC. Whitby, Canada

    Overview: · **Impact the Moment** · Do you want to impact educators and institutions around the globe? The · **Creative Marketing Specialist** at McGraw-Hill will play a central role in supporting marketing activities from the International Higher Education Growth Enablement Team ...


  • Fete Chinoise Markham, Canada

    **Fête Chinoise **is a cultural platform that aims to empower individuals to deepen the connection between identity and Chinese culture. Through a curated lens and critical thinking, we present meaningful stories, artful experiences, and inspiring products through different chann ...


  • HUNTER AMENITIES INT. Burlington, Canada

    Hunter Amenities is one of the world's largest manufacturers of Guest Amenities with 40 years of experience in the global market. We are a highly entrepreneurial, professional, and driven organization that believes in teamwork, professional ethics, and outstanding service. Hunter ...


  • Critical Mass Toronto, ON, Canada

    As a freelance Creative Director, you bring excellent visual problem solving and creative thinking to your team and onsite with clients. Fast on your feet, you adeptly juggle multiple projects and their deadlines-for yourself and your team-to exceed the needs and goals of all sta ...


  • BeachHead Inc. Toronto, ON, Canada

    Working with one of the top financial clients this role calls for a Jr Marketing Manager/Wealth Management who will support their entrepreneurial business development via increased client acquisition/loyalty. This candidate will lead the development and execution of marketing mat ...


  • MedMe Health Toronto, ON, Canada

    Full Time] Marketing Lead at MedMe Health (United States) | BEAMSTART Jobs Marketing Lead · MedMe Health United States · Full Time · Remote Work · Co-founders Purya, Nick & Rui built MedMe together after identifying identified a critical problem in the pharmacy industry: exis ...


  • TORLYS Mississauga, Canada

    TORLYS is a global flooring company that specializes in providing beautiful, responsible flooring solutions. TORLYS believes in creating the most beautiful and practical floors on the market, but not at the expense of the environment. For 35 years, innovation has been in TORLYS' ...


  • WAM Interactive / KiTS Communications Richmond Hill, Canada

    We publish. Key topics - homes, economy & community. We conceive "it", we write "it", we design "it", print & · - "it". The "it" - is all variable - Variable Data Publishing - so we 'version' it all too. And we're looking for another creative soul to join the journey.Responsibili ...


  • Paralucent Toronto, Canada CDI

    We are seeking a visionary and experienced Art Director with a strong background in brand and creative marketing to lead our artistic endeavors. The ideal candidate will possess a unique blend of artistic flair, strategic thinking, and technical understanding, overseeing the visu ...


  • Paralucent Inc Toronto, ON, Canada

    We are in search of a dynamic and experienced Brand and Creative Marketing Project Manager with a strong technical background to join our innovative team. The ideal candidate will be a strategic thinker with exceptional organizational and leadership skills, dedicated to overseein ...


  • Paralucent Toronto, Canada CDI

    We are in search of a dynamic and experienced Brand and Creative Marketing Project Manager with a strong technical background to join our innovative team. The ideal candidate will be a strategic thinker with exceptional organizational and leadership skills, dedicated to overseein ...


  • Greyspring Toronto, Canada

    **Responsibilities**: · - Consistently update and maintain the company website with current property information, promotions, and engaging content, ensuring that it is user-friendly, visually appealing, and optimized for search engines. · - Ensure all content adheres to brand gui ...


  • Air Canada Toronto, Canada

    **Description** · **Appartenir à Air Canada, c'est appartenir à un symbole canadien, Air Canada récemment élue meilleur transporteur aérien en Amérique du Nord. Faites décoller votre carrière en vous joignant à notre équipe novatrice et diversifiée à l'avant-garde du transport aé ...


  • SOCAN - Society of Composers, Authors and Music Publishers of Canada Toronto, Canada

    On embauche · Coordonnateur-trice de la programmation et des partenariats créatifs · Toronto, ON · Temps complet · Hybride · À PROPOS DE NOUS · La SOCAN est un collectif de droits d'auteur à but non lucratif qui s'assure que les créateurs et les éditeurs de musique reçoivent ce q ...


  • DNEG Toronto, Canada

    **Spécialiste des communications internes** · Montreal/ Toronto · - Rédigé au masculin pour alléger le texte_ · DNEG recherche un spécialiste de la communication interne talentueux et créatif pour rejoindre son équipe mondiale de marketing et de communication à Montreal ou Toront ...


  • CONSUMER & SMB/MARCHÉ CONSOMMATEUR & PME Toronto, Canada

    **Code de demande**:410094 · À La Source, nous savons que la meilleure technologie est ce qui fait toute la différence, et nous sommes là pour aider les Canadiens à découvrir les possibilités infinies de la technologie. Nous proposons les technologies les plus récentes, nous offr ...


  • The Home Depot Canada Toronto, Canada

    Chez Home Depot Canada, nous offrons un excellent programme de marketing numérique grâce à des analyses, à un esprit novateur et à des personnes de talent. Les médias numériques sont la clé pour accroître notre clientèle et favoriser nos relations avec nos clients actuels, alors ...