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    Art Director Brand and Creative Marketing - Toronto, Canada - Paralucent

    Paralucent
    Paralucent Toronto, Canada

    4 days ago

    Default job background
    CDI
    Description

    We are seeking a visionary and experienced Art Director with a strong background in brand and creative marketing to lead our artistic endeavors. The ideal candidate will possess a unique blend of artistic flair, strategic thinking, and technical understanding, overseeing the visual aspects of projects from conception to completion. This role requires a passion for brand development, marketing creativity, and the ability to inspire and guide a creative team towards delivering visually stunning and strategically aligned solutions.

    Responsibilities:

    1. Visual Strategy and Brand Development:
      • Develop and execute visual strategies that align with brand identity and marketing objectives.
      • Lead the artistic direction of projects, ensuring visual elements convey the desired message and resonate with the target audience.
    2. Creative Team Leadership:
      • Lead, inspire, and manage a multidisciplinary creative team, including designers, illustrators, and other artistic professionals.
      • Assign tasks and responsibilities, ensuring the team's work aligns with brand guidelines and overall project goals.
    3. Collaboration and Communication:
      • Collaborate closely with cross-functional teams, including Project Managers, Marketing, and Technology, to ensure cohesive and effective project execution.
      • Effectively communicate visual concepts and ideas to team members, stakeholders, and clients.
    4. Innovative Artistic Direction:
      • Provide innovative artistic direction that incorporates current design trends, technological possibilities, and the unique needs of each project.
      • Bring a fresh perspective to creative projects, pushing boundaries to deliver visually striking and memorable results.
    5. Quality Control and Brand Consistency:
      • Ensure all artistic deliverables maintain high-quality standards and adhere to brand guidelines.
      • Conduct thorough reviews of creative assets to guarantee accuracy, consistency, and alignment with the overall brand aesthetic.
    6. Technical Expertise:
      • Utilize technical proficiency to understand and communicate the feasibility of artistic concepts, especially in projects with a technological focus.
      • Collaborate with technology teams to integrate artistic elements seamlessly into digital platforms and campaigns.
    • Bachelor's degree in Fine Arts, Graphic Design, or a related field.
    • Proven experience as an Art Director, preferably in a brand and creative marketing environment.
    • Strong portfolio showcasing a diverse range of artistic projects, with an emphasis on brand development and marketing creativity.
    • Technical background or experience collaborating on projects with a technological aspect is highly desirable.
    • Proficiency in design software and tools.
    • Excellent leadership and team management skills.
    • Exceptional communication and presentation abilities.
    • Keen attention to detail and a passion for artistic excellence.
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