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    Programmatic Campaign Specialist - Toronto, Canada - The Fathom Talent Group - Recruiting Experts

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    Description

    Programmatic Campaign Specialist:

    This role would include setting up online campaigns in our advertising solutions platforms, data analysis, reporting, as well as presenting the outcome of the projects/campaigns to the AEs and/or clients.

    The Programmatic Specialist is primarily responsible for tag creation, tag implementation, monitoring, reporting/data analytics, managing client accounts, ensuring operational and communication efficiency, and timely troubleshooting.

    Responsibilities include


    • Campaign setup and implementation


    • Working on a multiple of DSPs (DV360, Verizon, TTD, Acuity, etc.) across many digital channels (including Display, Native, Video/CTV, & DOOH)


    • Execute, monitor, and optimize paid media campaigns to achieve target KPIs (such as conversion rate, CPA, ROAS, etc.)


    • Ensure campaigns are actively managed against client delivery targets and that all risks are mitigated


    • Timely Client Reporting and data interpretation for your clients


    • Identifying problems and dealing with them accordingly at an early stage


    • Reporting and data analytics needs to be accurate and presented in the formats provided


    • Manage own campaign risks by following standard checking processes


    • Coordinate with sales to service accounts efficiently and have clear briefing and communications

    Skills And attributes


    • Ability to use sound judgement in decision making


    • Think strategically and drive colleagues to do the same


    • Analytical mindset and eagerness to learn


    • Motivated and enthusiastic


    • Problem solving skills and taking responsibility for client performance


    • Being proactive


    • Passionate and knowledgeable about existing and emerging digital media and ad products

    Education And experience


    • Bachelor or university degree


    • Technical experience on self-serve buying platforms (may include social platforms)


    • Proficient user of Microsoft Office (Excel/PPT) and/or other data processing/visualization or analytic tools (Data Studio, Tableau, Alteryx, GA, etc.)


    • Strong grasp of the online advertising industry


    • Knowledge in web analytics and possibly ad management systems


    • Experience with reporting and reconciliation in Excel


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