Manager, Marketing Technology - Toronto, Canada - BMO

Description

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BMO is an industry leader in Personalization, A/B Testing and automated multi-channel journeys. We've invested in the tools, the people, and the culture to become the best in delivering delightful, compelling, and personalized digital experiences. Our team is rapidly growing, and we are looking for passionate people to help us reach the next level.

Customer Data Strategy is critical to many of the transformational initiatives ongoing and upcoming soon at BMO. You will be a go-to resource for prospect and customer data and lifecycle management. Supporting all lines of businesses in Canada as well as the United States, this role is a key component in spearheading the enablement, activation and to operationalize the multi-channel customer lifecycle journeys.

Designs, builds and operates ETL and pipeline development activities and modeling solutions that facilitate data storage, integration, management, data quality, validation and security, supporting the entire data asset lifecycle. Designs, implements and maintains data flow channels and data processing systems that support the collection, storage, batch and real-time processing, and analysis of information in a scalable, repeatable and secure manner. Manages corporate apps and data in the cloud and technical tasks involved in planning, architecting, migrating, monitoring, and management of enterprise cloud systems.

Key Accountabilities:

• Supports the creation and enforcement of policies for effective data management.

• Provides strategic leadership, guidance, and highly specialized knowledge to internal partners in the area of customer data management and enhancement

• Owns and manages the Customer Data Platform (CDP) to build a centralized data ingestion, processing and activation platform for journeys and campaigns

• Learns and understands the internal data models and structure of various aspects of customer, behavioral as well as engagement data

• Builds the strategy to combine and merge data from various sources for both always-on journeys and individual campaigns

• Builds, manage, sync and enhance the unified profile of the customer in CDP as well as other data management & processing platforms

• Advises on end-to-end data ingestion, processing and activation strategy on multi-channel automated customer journeys including reporting and re-using the data for predicting other journeys that the customer can be a part of in the future

• Provides strategic data and technological inputs in refining the marketing architecture consisting of BMO internal applications as well as external third-party vendor solutions

• Formulates techniques for effective data management, quality data collection to ensure adequacy, accuracy and legitimacy of data.

• Devises and implements efficient and secure procedures for data handling and analysis with attention to all technical aspects.

• Supports the daily use of data systems and ensure adherence to legal and company standards. Establish rules and procedures for data sharing.

• Monitors and analyzes information and data systems and evaluate their performance to discover ways of enhancing them (new technologies, upgrades etc.)

• Ensures digital databases and archives are protected from security breaches and data losses.

• Troubleshoots data-related problems and authorize maintenance or modifications.

• Focus is primarily on business/group within BMO; may have broader, enterprise-wide focus.

• Provides specialized consulting, analytical and technical support.

• Exercises judgment to identify, diagnose, and solve problems within given rules.

• Works independently and regularly handles non-routine situations.

• Broader work or accountabilities may be assigned as needed

Qualifications:

Advanced proficiency:

•Over 5 years of proven work experience in building delightful customer experiences by innovative use of technologies and 1st party, 2nd party and 3rd party data

• Strong project management skills and experience in working with multiple stakeholders and partners towards achieving a common goal

• Knowledge of how to leverage CDP, CRM data, and/or data lakes to add value to a customer's journey at each interaction point with BMO – building roadmaps and defining tactical use cases for execution

• Strong foundation of centralized data management function to fuel multiple omni-channel journeys across all banking & investment lines of business

• Stronghold on data modelling concepts to build propensity, attrition, and lookalike models

• Typically, between 5 - 7 years of relevant experience and postsecondary degree in related field of study or an equivalent combination of education and experience.

•An undergraduate degree or diploma in Computer Science, Engineering, or a related project

• A post-graduate degree or diploma in marketing, data analytics, business management or business intelligence

•5+ years working as a data strategist or data management role in marketing technology or related field

• Experience in the North America banking industry is preferred although not necessary for the right candidate

• Experience in digital communications and omni-channel customer personalization is a plus

• Certifications in Adobe Experience Cloud, Salesforce Marketing Cloud, Salesforce CRM, and CDP is a huge plus

• Deep knowledge and technical proficiency gained through extensive education and business experience.

• Data management.

• Enterprise Data Management.

• Master Data Management.

• Metadata Management. Intermediate level of proficiency:

• Critical thinking.

• Data Fabric.

• Data governance.

• Data integrity.

• Data Privacy.

• Data quality.

• Ontology Design (not necessary)

• Semantic Layer (not necessary)

• Systems thinking

• Analytical acumen.

• Complex problem solving.

• Verbal & written communication skills.

• Collaboration & team skills.

• Analytical and problem-solving skills.

• Influence skills.

• Data driven decision making.

Compensation and Benefits:

Pay Type:

The above represents BMO Financial Group's pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group's expected target for the first year in this position.

BMO Financial Group's total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit:

We're here to help

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We'll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we'll help you gain valuable experience, and broaden your skillset.

To find out more visit us at .

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other's differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.