- Develop strategies for Product assortments, Pricing, Promotions and Merchandising Direction for specific categories and product segments to drive revenue & margin growth, deliver on UFA's business objectives and financial budgets.
- Collaborate with internal partners and stakeholders to ensure category strategies and product plans are rolled-out to the business in an effective and efficient manner.
- Create targeted promotional strategies and tactics for portfolio development, leveraging customer segmentation and category management principles to meet business and financial goals.
- Develop the product category assortment strategy for each program and manage the portfolio's overall inventory productivity; through the product life cycle stages, aged-inventory levels and implement required actions as needed.
- Develop, lead, and communicate the pricing strategies for each product category in the portfolio that will achieve expected business and financial objectives.
- Lead, plan and communicate the implementation of major category business plans and initiatives:
- Communicate product category strategies to vendors and supply chain partners to ensure appropriate forecasts are in place that will support business plans and improve UFA's financial productivity.
- Work closely with cross-functional teams to communicate product segment and merchandising strategic direction to UFA's operational leaders.
- Research marketplace trends involving product, customers, suppliers and competitors to identify new products, sourcing and business ideas to ensure our product category assortments and customer experience are best in class.
- Gather market intelligence through formal and informal means to aid in the development of the overall business strategies and product portfolio performance.
- Manage and optimize vendor relationships with respect to their product categories and assortments.
- Degree in Business, Economics, Agriculture or related field and /or equivalent work experience
- More than 10 years relevant experience with minimum 7 years' experience in retail category /product management
- Experience in conducting market research, competitive analysis, and financial modeling to inform product decision-making.
- Proven track record of successfully developing and executing product strategies that drive revenue growth and market expansion.
- Familiarity with quality assurance processes and product compliance standards related to product categories.
- Strong understanding of markets, trends, and member/customer needs, with the ability to translate market insights into actionable product plans
- Proven track record to build strong relationships and work with cross-functional teams
- Excellent communication and presentation skills, with the ability to collaborate effectively across cross-functional teams
- Provide accurate and timely reporting to the business stakeholders to facilitate business opportunity discussions and strategy development.
- Demonstrated ability to manage multiple projects simultaneously and prioritize tasks in a fast-paced, dynamic environment.
- Proficiency in Microsoft Office Applications
- Microsoft Dynamics experience an asset
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Product Strategy Manager - Calgary, Canada - United Farmers of Alberta Co-operative Ltd.
Description
Position Summary:
Reporting to the Sr. Manager, Product Strategy & Merchandising, the Product Strategy Manager of Livestock Supplies is responsible for the management of the assigned category of products including profitability, sales, advertising, category planning, vendor negotiations, and product selection; for developing and managing their portfolio's overall product category strategy and direction for the UFA Agribusiness division.
The Product Strategy Manager will develop & implement their UFA product assortments, pricing strategies and promotional plans, as well as the merchandising direction to meet member-customer needs and deliver their portfolio's goals and financial objectives for the organization.
The Product Strategy Manager will apply best practices in category management to achieve the sales, margin & gross margin % budgets by developing key strategic vendor relationships, pricing strategies, product and inventory, promotion campaigns, and assortment plans.
Key Accountabilities:
Partner with vendors regularly to focus on:
business growth, strengthen partnerships, improve cost of goods / payment terms / rebates / marketing co-op, and drive synergies across the business with a global approach.
Provide fact-based recommendations to the business stakeholders and senior management. Influence future purchases and/or risks for assortment strategies.
Initiate write and present strong business cases to support product and/or category opportunities or mitigate situational risks.
Participate in cross-functional corporate projects and initiatives as required.
Required Qualifications:
Application Instructions:
External Applications:
Please send your cover letter and resume to and quote the posting number in the subject line.
Internal Applications:
Please email your resumes and Complete Form - Application For In-House Position, posting number, and forward to .
We thank all candidates for their interest, however only qualified candidates will be contacted for an interview.
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