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    Marketing Analyst - Toronto, Canada - CB Canada

    CB Canada
    CB Canada Toronto, Canada

    3 hours ago

    Cb Canada background
    Description

    Marketing Analyst

    On behalf of our client in the Banking Sector, PROCOM is looking for a Marketing Analyst.

    Marketing Analyst – Job Description

    • The successful candidate will be responsible for campaign analytics supporting the growing needs of the Credit Cards team within the broader Marketing Analytics Delivery group
    • Design/execute/measure high impact direct to consumer marketing experiments
    • Continuously improve campaign design and delivery by leveraging any and all analytical tools/techniques at your disposal
    • Execute with excellence
    • Manage your project pipeline to ensure agreed upon timelines can be met
    • Proactively provide analytical guidance to key stakeholders, based on deep understanding of the businesses, to understand and enhance marketing ROI
    • Maintain a culture of risk management and control, supported by effective processes and sound infrastructure
    • Supporting the business to generate campaign target customer list for the credit card portfolio- creating business requirement documents, coding in SAS, Python/pyspark SQL, or Unica to generate customer lists
    • Measuring the performance of marketing campaigns

    Marketing Analyst – Mandatory Skills

    • Coding experience - will be using data to inform a targeting strategy
    • Strong communication skills (verbal and written)
    • Marketing campaign measurement requirements
    • Multi-tasking and presentation skills (present results of campaign to extended team)
    • 2-4+ years in analytical role
    • Business acumen - understanding business concepts

    Marketing Analyst - Nice to Have Skills

    • Marketing analytical experience
    • Credit card knowledge
    • Similar experience with other campaign management tools (SQL, SAS, Python/pyspark, or Unica)
    • Other financial or banking experience

    Marketing Analyst - Assignment Start Date

    ASAP – 10 months to start

    Marketing Analyst - Assignment Location

    Toronto, ON – Work Hybrid

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