Marketing & Communications Officer - Toronto, Canada - University of Toronto

Description

Date Posted: 05/06/2024
Req ID: 37195
Faculty/Division: VP - Research
Department: University of Toronto Entrepreneurship
Campus: St. George (Downtown Toronto)
Position Number:

Description:

About us:

The Vice-President, Research & Innovation (VPRI) portfolio supports the University of Toronto as a top public research university in the world. Our mission is to create the most supportive environment possible so that our researchers, innovators and learners can do what they do best — advance understanding and apply new knowledge. Our work supports, fosters and promotes the research and innovation culture and activities of our faculty, staff and students, along with our partner hospitals, funding sponsors, and partners in the public and private sector.

VPRI provides a full range of services including guidance to faculty, staff and students on funding opportunities, research agreement negotiation, oversight and accountability services including research accounting, environmental health and safety, innovation and entrepreneurship, partnerships, policies and procedures, and institutional awards and honours.

Your opportunity:

University of Toronto Entrepreneurship (UTE) and the U of T community have created more than 600 companies, securing more than $3 billion in investment over the past decade. UTE supports and champions the activities of 12+ campus-linked accelerators and entrepreneurial initiatives across the tri-campus and manages the ONRamp – 5,000 square feet of co-working and community space in the new Schwartz Reisman Innovation Campus.

Reporting to the Director, University of Toronto Entrepreneurship (UTE), the Marketing & Communications Officer is responsible for developing and implementing integrated, multi-channel digital communication campaigns and programs that support strategic objectives. With expertisein website management and social media strategy, this position will lead content marketing initiatives and work collaboratively with other units and departments to build highly engaged social communities and increase expansion of the UTE digital channels.

The position also provides external relations and outreach strategies by planning, developing and implementing an integrated multi-channel communication strategy through community engagement with external collaborations and partnerships. Dutiesand responsibilities of the role also include implementing initiatives and campaigns to support business development and revenue-generating strategies, promoting program and service offerings, managing social media programs, and overseeing the productionof promotional and marketing materials.

As a critical and creative thinker, you will use your strong research skills for identifying and assessing digital marketing solutions to make recommendations that are aligned to the overall plans and strategies. You will leverage the power of technology to communicate a variety of messages to internal and external audiences. As a skilled storyteller experienced in crafting engaging traditional and digital content (e.g., email marketing, website banners)for a variety of audiences, you will use this experience to bridge educational and entrepreneurial environments.

Your responsibilities will include:

• Developing and implementing content marketing plans that support strategic objectives
• Overseeing the production of promotional and marketing materials
• Writing and editing targeted communications to support strategic initiatives
• Generating original concepts and writing copy
• Producing promotional and outreach materials
• Developing and implementing community engagement strategies and plans
• Developing and maintaining guidelines and procedures for web and digital media standards, content and use; and overseeing website enhancement activities
• Assigning and checking the work of work-study and co-op students

Essential Qualifications:

• Bachelor's Degree in Marketing, Journalism or Communications or related field; or an acceptable combination of equivalent experience.
• Minimum five (5) years of relevant experience in marketing and/or communications including experience creating, developing and executing social media and digital strategies.
• Must possess proven experience updating and developing web content, and experience with social media (e.g. LinkedIn, X, Instagram and Facebook) in a professional capacity to engage and grow audiences.
• Proven experience conceptualizing, developing and executing creative, high impact, social media marketing campaigns that drive strategic business objectives and departmental strategic plans.
• Experience writing content, developing themes and maintaining consistent brand identity for multiple audiences and platforms, including presentations, print materials, online, and digital websites and social media platforms.
• Technical fluency in InDesign, Adobe Illustrator, Photoshop and Search Engine Optimization (SEO).
• Demonstrated advanced skills in using Microsoft Office Suite (Word, Excel, PowerPoint, Outlook). Expert skills with web design and content management systems (e.g. WordPress).
• Comprehensive experience using Google Analytics and other market research and analysis tools.
• Demonstrated excellent written and oral communication skills and the ability to communicate clearly and persuasively with both technical and non-technical staff.
• Ability to assimilate, interpret, translate, and distill research from primary sources into compelling, engaging, and enlightening communications for a variety of audiences.
• Experience advising on the effectiveness of digital marketing, social media strategies, and web strategies through reporting on key performance indicators.

Assets (Nonessential):

• Demonstrated knowledge of and passion for the innovation and start-up ecosystem is an asset.
• Familiarity with key business, education, innovation and tech journalists is an asset.
• Experience with CRM platforms, including Airtable is an asset.

To be successful in this role you will be:

• Achievement oriented
• Entrepreneurial
• Motivated self-learner
• Self-directed
• Team player

Closing Date: 05/17/2024, 11:59PM ET
Employee Group: USW
Appointment Type: Budget - Continuing
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 14 -- $88,290 with an annual step progression to a maximum of $112,911. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Administrative / Managerial
Recruiter: Anita Chooraman

Lived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.