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    marketing & sales manager (h/f) - Montréal, QC, Canada - St-Amour

    St-Amour
    St-Amour Montréal, QC, Canada

    5 days ago

    Default job background
    Description
    Entreprise manufacturière d'accessoires de mode.
    Sales & Marketing Manager

    The Sales & Marketing Manager is responsible for leading the team to achieve the company's revenue growth targets.

    They manage the day-to-day activities of the team while providing training and coaching with the objective of creating a high-performance culture.

    They oversee all sales activities and ensure client satisfaction, putting in place an organized structure and the tools needed to drive marketing actions and generate qualified leads.

    Sales Management


    • Provide ongoing coaching and training to the team to promote ownership, ensure effective work methods and the development of skills.
    Review and optimize sales practices, such as:
    ~ in use of sales tools such as Salesforce.
    of sales presentations and discovery of client needs.


    • Lead the weekly sales meeting, setting goals for weekly sales activities and following up on results. Propose structural improvements, as needed, and lead their implementation.
    • In conjunction with the COO, set objectives for Sales & Marketing and translate them into
    Take the necessary measures to ensure that annual sales growth and margin objectives are achieved by the team.


    • and progress to the executive team.
    • Identify target accounts, work with the sales team to determine priorities, approach, strategy and timeline, and follow-up on execution.
    • In conjunction with the sales team, maintain positive relationships with key clients, communicating with them regularly to understand their needs and anticipate new market opportunities. Marketing Management
    • Working with external consultants and the graphics team, ensure ongoing creation of content for newsletters, social media, website updates, sales materials, etc.
    • Develop and execute the annual marketing plan and calendar of marketing activities. Prepare an annual marketing budget for approval.
    • Analyze results and ROI of various marketing initiatives and adjust sales and marketing approach as needed.
    • Research and identify new market opportunities, segments or territories, review competitor activities and use this information to create or adapt sales and marketing strategies.
    Prepare the annual sales forecasts and sales budget. Resolve any sales or product-related issues that may arise in collaboration with other team members and/or departments.


    • In conjunction with Human Resources, responsible for all personnel matters relating to their team such as hiring, onboarding, performance management, promotions, etc.
    • Perform other related tasks and participate in or lead other special projects, as needed.

    A minimum of eight (8) years of experience in B2B Sales in fashion, printing and/or packaging, products or services to retail industry, including at least three (3) years in a management position.


    • A degree in management, marketing or business administration in a similar related field.
    • Experience managing longer sales cycles and /or selling solutions to multiple stakeholders would
    be an asset.


    • Strong communication and presentation skills in English and French, to service the entire Canadian market.
    • Good knowledge of Word, Excel, Outlook. Good knowledge of CRM software such as Salesforce, including experience with coaching and guiding users on best practices.
    • Excellent leadership, hands-on management style, ability to positively influence and drive results by providing clear expectations and training/coaching the team.
    • Ability to dive into sales processes, find ways to optimize them and manage organizational
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