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Technical B2B Marketing Writer/Editor - Ottawa, Canada - Acclivity
Description
Position Type: Full-Time, Part-Time, or Contract Options Available
Acclivity is seeking an experienced writer or editor with the ability to translate highly technical products, concepts and offerings into understandable and compelling messaging that speaks directly to niche target audience pain points and use cases. This is an intermediate position for someone with experience in technical industries (manufacturing, engineering, electric vehicles, autonomous vehicles, IoT, and similar) and demonstrated ability to craft thought leadership content.
You should have experience managing multiple brands and projects on tight timelines and quick turnaround settings (this doesn't mean overtime, crazy hours or being available at all times – just responsiveness during work hours, superb time management and being a proactive, self-starter).
Projects could include:
Case studies
White papers
Press releases
Research reports
Website copy
Subject matter expert blog posts (interviewing SMEs required)
Sales collateral and email messaging
Awards submissions, speaker applications, writing presentations
Drafting executive statements in their voice and personality
Education: Journalism, Business, Psychology or similar relevant education
Alternate education, experience or interests we'd love to know about: Engineering, Manufacturing, International Business, Marketing/Advertising, Automotive/Mobility, Aerospace/Space/Aviation Industries, Supply Chain Logistics, Procurement and Purchasing in large B2B or B2G organizations, similar.
Nice to have: Experience as a magazine editor or writer, experience writing marketing or business strategies, experience with technical topics, experience writing persuasive, compelling website copy, experience ghostwriting thought leadership content for executives and industry experts.
Skills:
· Ability to create unique voices, including brand voices and distinct executive voices in multiple technical industries
· Understanding of how to leverage SEO without sacrificing message quality or value/experience to audience
· Understands how to leverage storytelling, analogies and metaphor in a sophisticated manner
· Can write to persuade and inspire action and engagement without sounding sales-y
· Understands the psychology of marketing and can leverage various psychological techniques in content creation
Finally, you should be an expert in online research, a deft interviewer and a whiz with Microsoft Office tools: Word, Sharepoint, Outlook, and to a lesser extent Powerpoint and Excel. You excel with minimal supervision in a remote-first/work from anywhere environment
You proactively keep up to date on marketing and copywriting trends and best practices, as well as technical industry trends
We offer:
· A flexible, remote working environment
· Project management tools that facilitate teamwork among a dispersed, small group of digital marketing pros
· Commitment to work/life balance
Hours:
Flexible scheduling but must be available for meetings, collaboration and synchronous communication Tuesday, Wednesday, Thursday between 10 am – 3 pm Eastern Time