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    Senior Ecommerce Account Director - Toronto, ON, Canada - SGS International

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    Description

    As the Senior Digital Account Director specializing in eContent at our design agency, you will serve as a pivotal leader responsible for managing and guiding digital projects with a primary focus on eContent creation and strategy, while also providing brand consultation and leadership to clients and internal teams.

    This role demands a strategic mindset, exceptional client management skills, and the ability to lead cross-functional teams to deliver innovative and effective digital solutions.

    Additionally, you will actively contribute to business development efforts by collaborating on proposals and pitches for new eContent projects and other growth opportunities.

    Represent and project the values of MARKS
    As a senior leader of MARKS, you are expected to:
    Manage the delicate balance of delivering outstanding work, ensuring profitability, fostering client satisfaction, and maintaining a motivated team.
    Have a strong understanding of MARKS services, products, processes, and protocol and continue to learn
    Be able to articulate MARKS services, products, processes, and protocol as related to your department
    Regularly communicate with your team(s) and management
    Accept responsibility for the actions of those for which you are managing
    Instill trust and confidence in your direct reports, peers, and management

    Provides client with distinct point-of-view on marketing, creative strategies, target audience, competitive set, trends, and opportunities for building brand awareness, competitive point of difference, and relevance with target audience.

    Demonstrates consistent ability to diagnose the client problem/challenge and determine how MARKS services match-up to address those needs.
    Relationship Building/Maintaining
    Prospers senior client relationships that encourage honest candid discussion, mutual respect, and trust.

    Provides guidance and mentoring to Client Directors, [Senior] Client Managers and/or Project Coordinators/Managers on branding disciplines, client service methods, protocol, tactics, industry terminology, and process.

    Manages and inspires cross functional teams from initial briefing through implementation to deliver highest standards of excellence in service, strategic consultation, creativity, and professionalism that address client issues/objectives
    Determines "readiness" of work for client presentations with the senior creative and strategy teams.
    Project Management
    Lead cross-functional teams, comprising creative designers, content creators, and digital specialists, to deliver innovative and effective eContent solutions.
    Develop project timelines, allocate resources, and oversee projects to ensure they are delivered on time and within budget.
    Proactively address project challenges and maintain a solutions-oriented approach.
    Ensures alignment with creative brief, account strategy, and understanding of client issues.
    Ensures smooth transition of the creative/strategic process to the production process. Organizes content, flow and materials with Design Director to create a compelling, thought-provoking presentation and representation of MARKS.
    Stay informed about industry trends, digital marketing best practices, retailer parameters and emerging technologies to inform content strategy.


    Creative Direction:
    ~ Provide clear and inspiring creative direction to the design and content teams, ensuring the development of compelling and engaging eContent that aligns with client objectives.


    Performance Analysis:
    Utilize analytics and key performance indicators to measure the success of eContent campaigns, offering strategic recommendations for optimization.
    Develops proposals, budgets, and reconciliations for all project activity on assigned accounts.
    Reviews financial performance against approved fee and expense budget.
    Manages project deliverables and requests addendums for out-of-scope work.
    Manages individual financial and margin targets, as specified by the VP Client Services/General Manager/Managing Partners.

    Possess hands-on experience with the Salsify platform for Product Experience Management (PXM), utilizing it for content syndication, digital asset management, and product content optimization.

    Supports Biz Dev in developing case studies and writing proposals.
    Supports, maintains, and contributes to MARKS protocols and processes.
    Strategic business and brand consultation skills with a fundamental understanding of brand strategy through to content creation delivery
    Flexible and comfortable pivoting from discipline to discipline (eComm/digital, packaging, marcom)
    Strong team management and mentoring skills
    Creative and analytical thinker who is detail oriented
    Excellent organizational skills with ability to multi-task and manage priorities and timelines
    A few Qualifications that will help:
    ~ Bachelor's degree from an accredited college
    ~Strong background in senior level client relationship building and team leadership (agency experience a plus)
    ~ Demonstrated ability to present effectively to Senior clients and internal teams
    ~ Proven ability to manage, drive and develop multiple accounts and projects simultaneously.
    ~ Bachelors or better.
    Proven ability to manage, drive and develop multiple accounts and projects simultaneously
    Demonstrated ability to present effectively to Senior clients and internal teams
    Strong background in senior level client relationship building and team leadership (agency experience a plus)
    #


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