Tips for Managing On-Line Groups: When it's Time to Make a Move
There has been a lot of frustration with LinkedIn Groups of late. Some group owners have taken their groups elsewhere and others are considering it.No matter where your on-line group or community is located, there may come a time when your have to make the tough decision to move to another platform. It may not seem like it, but this is nothing new. Platforms come and go and so do online groups and communities.
Online communities move for many reasons:
- Conflict arises and group leaders or members decide to take separate paths
- The platforms that house them close or make a business decision to scrap groups
- New technology emerges.
Best Practices for Moving Virtual Communities and Groups
Over the past almost 30 years, what have we learned from the changes and transitions in virtual communities and the platforms that host them?
- Watch for Warning Signs
If engagement declines significantly or if the platform becomes unstable or glitchy, perhaps it is time to consider alternatives.
- Get Feedback from Members
Post a discussion, send out a survey, and try to resuscitate the community and get group engagement going again.
- Ask yourself if the Group is Worth Saving and Saving by YOU
It will take a lot of work, time, and energy to move the group, especially if it is large. Consider the benefits to members and also ask WIIFM. Sometimes, the reality is that the group no longer aligns with your business objectives. It may be best to hand off ownership to someone who many still find an alignment.
- Come up with a plan and put it into place.
- Set up a Group in Parallel to the Existing Group
- Make an Announcement
- Post in the New Group About the Origins of the Group and the Reasons for the Move
Be honest but try your best to be positive about the future of the community.
- If Announcements are broken, set up alternative methods of communication.
Tweet or post status updates on LinkedIn to inform group members that there is an important announcement for community members. Share the link.I thank Paul "Pablo" Croubalian for surprising me with this posted and helping me get the word out. It has been shared with a link to the new hive.
If you have some email addresses, create and send out a MailChimp announcement. Let members know why you have chosen this channel. Here is an example.
This is a short-term communication method to inform members who are in my 1st level of LinkedIn connections of the upcoming move for the Executive Team Building Network Group. Thank you for understanding that LinkedIn Announcements are not working in our group there was no other way to get the word out.
- Ask for Help
Ask the most active members of your community and leaders on the platform to which you are re-locating to help you. For example, beBee Ambassadors can be extremely helpful in getting the word out if your LinkedIn announcements aren't working.
- Run Communities in Parallel Virtual Universes for as long as Possible.
- Know when to Pull the Plug
Don't do it too abruptly. Give group members a heads up but, eventually, clean break will be needed.
- Let go and Move on
Lessons for Your New Group
- Never rely on just the methods of communication provided by the platform where you are hosting your group.
If the platform goes down, you are dead in the water. Create an email list and encourage members to sign up.
- Create a hashtag and get members used to seeing important announcements and hot discussions shared across channels.
- Put Community Transitions in Perspective
Every transition or move a virtual community feels traumatic, almost like the end of the world to the members. It isn't. Moves in the virtual world are just as normal as moves in the physical world.That doesn't mean that they aren't disruptive and upsetting.
No one knows the future of LinkedIn Groups. There has been a lot of speculation. A brief review of the history is important to put what is happening at LinkedIn into perspective.
On-Line Communities: A Brief History
Some of the earliest online communities pre-dated the Internet existed on bulletin boards like Usenet and later listservs. For example, Robert Bacal, Dr. Robert Bacal, and I once belonged to Training and Development Listserv TRDEV-L. It was established in October, 1989 by David Passmore a professor in the Education Department of Pennsylvania State University. It had some heavy hitters like Thiagi (Sivasailam Thiagarajan). Looking back on it, it was cumbersome. It operated in the form of threaded email digests....but it worked. There was engagement, activity, a stimulating exchange of ideas.
One of the most active communities was TRDEV-L, a training and development listserv created by Pennsylvania State University professor David Passmore in October 1989. Subscribers, who numbered just under 6,000 by last October, posted about 50 messages a day, on topics ranging from stage fright to training-room feng shui to the value of distance learning.
A New Kind of Community, Electronic forums connect professionals across the globe, Training, Thursday, 02/01/2001
By 2001 there were 6000 subscribers.
Successful Transitions May Not Always be Smooth but They are Possible.
In October, 2000 David Passmore changed TRDEV-L down to "announcement-only" status after an issue arose that no longer matters.
The community found a new home at egroups.com and 1,200 members migrated to the new platform. Some members moved to moved to Yahoo Groups
TRDEV, the Training and Development Discussion Group, began in October 2000 as a replacement to the TRDEV-L listserv created by Dr. David Passmore of Penn State. When he decided to discontinue TRDEV-L, several members created "trdev" at Yahoo Groups.
A New Kind of Community, Training
Yahoo Groups came about after Yahoo purchased and shelved Geocities, one of the earliest and largest on-line communities. Founded by David Bohnett and John Rezner in November 1994, it was acquired by Yahoo in January 1999 and closed on on October 26, 2009. Reocities downloaded and preserved as much of the archive as possible before the closure.
Thank you for Robert Bacal who shared this information with me confirming that TRDEV was set up as a group on LinkedIn on January 23, 2009.
A Virtual Community Success Story - #eventprofs
Here is the story of #eventprofs which originated on Twitter and has found a home across platforms including LinkedIn and Facebook to the new Eventprofs beBee Hive that I have reserved for the community.
These groups exist side by side in the virtual world and event professionals (eventprofs) engage with each other freely between them and offline at conferences, trade shows and networking events.
I share these stories to illustrate that communities transcend platforms in the hopes that it will provide encouragement to any Group leaders or members who are frustrated or discouraged.
- Have you ever moved an on-line community?
- What groups have you moved to beBee Hives?
Here are mine.
- B2B Bloggers Network (will also continue to run on LinkedIn)
- Executive Team Building Network
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