Jobs
>
Toronto

    Product & Campaign Marketing Specialist - Toronto, Canada - Pearson

    Pearson
    Pearson Toronto, Canada

    2 weeks ago

    Default job background
    Full time
    Description

    At Pearson, we're committed to a world that's always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it's one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world's innovations, personal and global, large, and small.

    If you have creative ideas about how to engage customers online and experience producing compelling content, we'd like to meet you.

    Job Description:

    As Product & Campaign Marketing Specialist , you will create B2B / Educator campaigns for a select Higher Education portfolio of market-leading products. As part of a cross-functional team, you will work collaboratively with product development, US and Global product marketing, digital marketing and sales towards a common goal. This is an exciting opportunity for a goal driven individual to have a meaningful impact on teaching and learning outcomes across higher education in Canada.

    In this role, you will:

  • Create compelling marketing content for educators to discover, try and adopt Pearson courseware, with a focus on SEO and customer engagement.
  • Manage product marketing campaigns, collaborating with our internal creative team to effectively budget, prospect, develop and distribute assets across digital channels to drive strong return on investment and efficient CAC.
  • Manage a diverse portfolio of products and craft a clear, compelling message that communicates value to customers.
  • Balance a wide variety of tasks, inclusive of community building, events management, customer-facing activity in addition to core marketing functions.
  • Be a key part of market leading team and culture dedicated to health, wellness, work/life balance and diversity, equity and inclusion.

    • About you:

  • University or College degree in Business or Marketing or equivalent experience.
  • You are a purpose driven individual who is passionate about the power of learning.
  • You have experience in performance, product, content or digital marketing; alternatively in Higher Education sales.
  • You are familiar with inbound and outbound marketing tactics as well as MarTec tools commonly used to execute consumer marketing strategies
  • You are comfortable speaking to current and prospective customers in meetings and at events
  • You are a strategic thinker, great communicator and teammate.
  • You are data driven and possess exceptional impact and ROI tracking skills.
  • You are available to travel to meetings, occasionally overnight

    • What to expect from Pearson

    Did you know Pearson is one of the 10 most innovative education companies of 2022?

    At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at

    We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

  • Glassroom inc.

    digital marketing specialist

    3 weeks ago

    Glassroom inc. Toronto, Canada

    Education: · Expérience: · Education · Bachelor's degree · Experience · 3 years to less than 5 years · Workplace information · Remote work available · Durée de l'emploi: Permanent · Langue de travail: Anglais · Heures de travail: 40 hours per week · ...

  • Voilà

    Spécialiste Marketing

    3 weeks ago

    Voilà Toronto, Canada

    **Numéro de demande** : 175694 · **Groupe de carrière** : Carrières dans les bureaux · **Catégorie d'emplois**: Commerce électronique - Marketing · **Exigences en matière de voyage**: 0 à 10 % · **Type d'emploi**: Temps plein · **Pays** : Canada (CA) · **Province** : Ontario; Alb ...

  • Groupe Média TFO

    Spécialiste Marketing

    1 week ago

    Groupe Média TFO Toronto, Canada

    Chez TFO, les membres du personnel partagent une même passion pour les contenus francophones éducatifs et culturels. Invités à mettre en valeur leur créativité, les membres de l'équipe évoluent dans un environnement en transformation, tant en ce qui concerne l'éducation, les tech ...

  • EY

    Spécialiste, Marketing

    6 days ago

    EY Toronto, Canada

    Chez EY, vous aurez l'occasion de bâtir une carrière aussi unique que vous l'êtes. Et grâce au volet mondial, au soutien, à la culture inclusive et à la technologie, vous pourrez devenir la meilleure version de vous-mêmes. Nous comptons sur votre voix et votre point de vue unique ...

  • CONSUMER & SMB/MARCHÉ CONSOMMATEUR & PME

    Spécialiste, Marketing Numérique

    1 week ago

    CONSUMER & SMB/MARCHÉ CONSOMMATEUR & PME Toronto, Canada

    Code de demande: 410968 · Bell ne se contente pas de construire des réseaux de calibre mondial, d'élaborer des services novateurs et de créer du contenu pour des médias multiplateformes : elle révolutionne la manière dont les Canadiens communiquent. · Si vous êtes prêt à donner c ...

  • The Canadian Press

    Digital Marketing Specialist

    1 week ago

    The Canadian Press Toronto, Canada

    The Canadian Press is looking for a bilingual Digital Marketing Specialist to join our CP Images team in a full-time position located in Toronto or Montreal. This is an exciting opportunity to make a major impact on the sales and marketing success at a reputable and evolving comp ...

  • Greyspring

    Bilingual Marketing Specialist

    2 weeks ago

    Greyspring Toronto, Canada

    **Responsibilities**: · - Consistently update and maintain the company website with current property information, promotions, and engaging content, ensuring that it is user-friendly, visually appealing, and optimized for search engines. · - Ensure all content adheres to brand gui ...

  • TELUS

    Spécialiste Des Communications Marketing

    1 week ago

    TELUS Toronto, Canada

    Emplacement: Toronto, ON, CA Ottawa, ON, CA Calgary, AB, CA- Code d'identification: Emplois par catégorie: Ventes et marketing- Fonction: Marketing- État de l'emploi: Temps plein- Horaire: Permanent**Description**: · Vous voulez travailler dans un environnement diversifié et incl ...

  • Lemay

    Spécialiste, Marketing Et Développement Des

    1 week ago

    Lemay Toronto, Canada

    de l'entreprise · **Lemay : Nous créons des espaces de vie et de possibilités.** · Lemay est un chef de file canadien en matière d'architecture et de design inclusifs, avec des projets de premier plan dans le monde entier. · Notre firme primée est composée d'architectes, de desig ...

  • EY

    Spécialiste, Marque Et Marketing

    2 days ago

    EY Toronto, Canada

    Chez EY, vous aurez l'occasion de bâtir une carrière aussi unique que vous l'êtes. Et grâce au volet mondial, au soutien, à la culture inclusive et à la technologie, vous pourrez devenir la meilleure version de vous-mêmes. Nous comptons sur votre voix et votre point de vue unique ...

  • The Home Depot Canada

    Spécialiste Principal, Marketing, Fidélisation

    3 weeks ago

    The Home Depot Canada Toronto, Canada

    Aimeriez-vous travailler dans le commerce du détail pour une entreprise prospère et à croissance rapide qui se classe parmi les meilleures au monde? · Actuellement, le marché de la vente au détail est extrêmement dynamique, et Home Depot Canada a la ferme intention de faire figur ...

  • Arbor Memorial Inc

    Spécialiste Principal(E) en Marketing

    1 week ago

    Arbor Memorial Inc Toronto, Canada

    À Arbor Memorial, vous serez entouré(e) de collègues attentionnés et de dirigeants expérimentés et dynamiques au sein d'une entreprise canadienne bien établie. Vos compétences et vos connaissances contribueront au final à des expériences significatives pour les familles que nous ...

  • CONSUMER & SMB/MARCHÉ CONSOMMATEUR & PME

    Spécialiste, Communications Marketing, Petites Et

    2 weeks ago

    CONSUMER & SMB/MARCHÉ CONSOMMATEUR & PME Toronto, Canada

    Code de demande: 411086 · Bell ne se contente pas de construire des réseaux de calibre mondial, d'élaborer des services novateurs et de créer du contenu pour des médias multiplateformes : elle révolutionne la manière dont les Canadiens communiquent. · Si vous êtes prêt à donner c ...

  • Bell Canada

    Spécialiste, Communication Marketing, Congé

    2 weeks ago

    Bell Canada Toronto, Canada

    Code de demande: 412091 · Chez Virgin Plus, nous n'avons pas de « clients », nous avons des Membres. Et nos Membres ont accès à des événements musicaux exclusifs, ont droit au traitement V.I.P., et peuvent profiter d'aubaines d'enfer côté musique, divertissement, mode et voyage d ...

  • Informa Connect

    Marketing Specialist

    3 weeks ago

    Informa Connect Toronto, Canada

    **Company Description** · We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100. · Our purpose is to connect our customers to information and people that help them know more, do ...

  • Pineapple Financial Inc.

    Marketing Specialist

    3 weeks ago

    Pineapple Financial Inc. Toronto, Canada

    **Job Types**: Full-time, Permanent · **Salary Range**: $50,000 - $55,000 per year · **Schedule**: Monday to Friday, 8-hour shift in-office · **About Pineapple** · Pineapple Financial Inc, a tech-focused mortgage brokerage with an integrated network of partner brokerages and agen ...

  • The Cadillac Fairview Corporation Ltd

    Specialist, Marketing

    2 weeks ago

    The Cadillac Fairview Corporation Ltd Toronto, Canada

    **_Role Impact:_** · The Specialist - Marketing (Experience) will bring experience and passion to design, build, and execute bold, unique, and memorable experiences for our customers across all our retail properties. This role will aim to ensure that our customers have a positive ...

  • York University

    Marketing Specialist

    3 weeks ago

    York University Toronto, Canada

    **Purpose**: · York University's School of Continuing Studies is one of the fastest-growing continuing education providers in the country. With a commitment to lifelong learning and access to education, the school offers non-degree certificate programs, language training, and deg ...

  • Compass Group

    Marketing Specialist

    3 weeks ago

    Compass Group Toronto, Canada

    You might not know our name, but you know where we are. That's because Compass Group Canada is part of a global foodservice and support services company that's the 6th largest employer in the world, with 625,000 employees. · You'll find us in schools, colleges, hospitals, office ...

  • West Developments

    Marketing Specialist

    3 weeks ago

    West Developments Toronto, Canada

    **Position Overview**: · We are seeking a talented Marketing Specialist to join our team and drive our digital presence to new heights. As a Marketing Specialist, you will play a crucial role in enhancing our brand visibility, engaging our audience, and driving lead generation th ...