- Design and implement processes to support data-based decision making through the planning, in-market and post assessment phases of Marketing initiatives and campaigns
- Plan and execute A/B tests to assess the performance of different campaign strategies, creative elements, and messaging etc.
- Produce comprehensive in-campaign and post-campaign reports on campaign performance, highlighting key findings, insights, and recommendations for optimization.
- Produce dashboards and reports for Customer Base Management and KPIs/ metrics monitoring.
- Develop predictive models against core outcomes by using advanced analytics and machine learning techniques.
- Recommend opportunities to grow customer base and share of home.
- Communicate results in a concise and effective manner to ensure that key business partners understand key levers to drive business performance.
- Deliver KPI performance data for weekly and monthly reviews, reporting on KPIs such as open rates, CTR, leads, conversion rates, website traffic, calls volume, web forms and social media engagement.
- Support managers in tracking KPIs and helping with testing to optimize results – PPC, SEO, Programmatic Display, Social, etc.
- Assist with Audience Targeting, forecasting, budget planning and customer journey building in Marketing Cloud.
- Work closely with agencies to integrate information from multiple digital data sources.
- Minimum 5 years' experience in delivering analytic results in a data-driven organization.
- Undergraduate or Graduate degree in a quantitative discipline
- Expert-level experience in SQL, Python and Power BI
- Working experience in building predictive models
- Experience using Google Analytics, Data Studio, Google Ad Words, Facebook Ads Manager
- Excellent communication and collaboration skills
- Strong business acumen, with an excellent understanding of marketing, sales fundamentals.
- Proven track record of developing analytic presentations to drive action for business units
- Applied Advanced statistical techniques using Python, R, or SAS in a real business application is an asset
- Experience using Microsoft SQL Server technology
- Demonstrated ability to collaborate with diverse cross-functional teams to achieve results
- Experienced in sharing insights using story-telling skills
- An obsession with data-innovation that yields measurable business growth
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Performance & Analytics, Avp
1 week ago
State Street Toronto, Canada**Who we are looking for** · The Performance and Analytics -Assistant Vice President (Implementations) is part of a team that helps define and owns the Standard Operating Model and supports implementations of large asset Owner/Manager clients. You are expected to collaborate acro ...
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Performance and Analytics Lead
3 weeks ago
CT Corporation Toronto, Canada**Help us boldly shape retail in Canada** · Canadian Tire Corporation's (CTC) rich heritage of serving Canadians from coast-to-coast dates back to 1922. Our vision is to become the #1 retail brand in Canada and we are focused on innovating and making important investments in our ...
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Manager, Performance Analytics
3 days ago
Ontario Energy Board Toronto, CanadaOverview: · We are currently seeking an energetic and collaborative individual to join our team as a Manager of Performance Analytics & Reporting. In this role you will be responsible for overseeing the OEB's utility performance analysis and reporting activities. We will count on ...
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Financial Analytics and System Performance
2 weeks ago
Ontario Hospital Association Toronto, Canada**Financial Analytics and System Performance Consultant** · **Policy and Advocacy Division** · **Full-Time Employment (Hybrid: 2 days/week in office, 3 days/week WFH)** · **Target Hiring Range $88,535 to $99,602** · **Background: · The OHA's Policy and Advocacy division focuses o ...
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Lead, Performance Measurement and Analytics
1 week ago
Ministry of Labour, Immigration, Training and Skills Development Toronto, CanadaWe are seeking experienced and forward-thinking measurement and analytics professional to join our results management team. Our focus is to build organizational capacity in evidence-based decision making, performance measurement and evaluative practice. Our team provides consulti ...
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Financial Analytics and System Performance
2 weeks ago
Ontario Hospital Association Toronto, Canada**Financial Analytics and System Performance Consultant** · **Policy and Advocacy Division** · **Full-Time Employment (Hybrid: 2 days/week in office, 3 days/week WFH)** · **Target Hiring Range $88,535 to $99,602** · **Background: · The OHA's Policy and Advocacy division focuses o ...
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Manager, Pension Analytics and Performance
2 weeks ago
CIBC Toronto, CanadaWe're building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what's right for our clients. · At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what ...
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Kinesso - Manager, Performance Analytics
2 weeks ago
IPG Mediabrands Toronto, CanadaLocation: Canada · | · Office: Toronto · | · Agency: Kinesso - Canada · | · Ref#: 8267 · **Position Summary** · Your role is to assist with and be key analytics point of contact for a large fashion client. This entails building, scaling and elevating a holistic approach to campai ...
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Manager, Marketing Performance and Analytics
2 days ago
Scotiabank Toronto, CanadaRequisition ID: 170820 · Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. · **Purpose** · As a Manager Marketing Analytics, you will be responsible for managing and measuring the performance of Sales against our targets across ...
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Lead, Performance Measurement and Analytics
1 week ago
Ministry of Labour, Immigration, Training and Skills Development Toronto, CanadaJoin Our Dynamic Team Measurement and Analytics Professional Wanted · Are you a seasoned analytics professional with a passion for evidence-based decision-making and performance measurement? If so, we want YOU to join our vibrant results management team · About Us: The Measuremen ...
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SickKids Toronto, Canada**About SickKids**: · Dedicated exclusively to children and their families, The Hospital for Sick Children (SickKids) is one of the largest and most respected paediatric healthcare centres in the world. As innovators in child health, we lead and partner to improve the health of c ...
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Manager, Campaign Performance and Analytics
1 week ago
Enercare Inc. Markham, CanadaEnercare Inc. is one of Canada's largest home and commercial services companies, providing leading products and services in heating, cooling, plumbing, electrical, water heating and water purification. Our purpose is to provide energy-efficient products and services to our custom ...
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Ontario Energy Board Toronto, CanadaOverview: · In this role, you will be responsible for supporting the OEB's utility performance analysis and reporting activities. This includes working with other OEB groups to manage utility data submission processes and providing analytical insight to assist the Board in policy ...
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Ontario Energy Board Toronto, CanadaOverview: · We are currently seeking an energetic and collaborative individual to join our team as an Advisor in the Performance Analytics & Reporting department. In this role you will be responsible for analyzing the performance trends of the regulated entities, prepare statisti ...
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Ontario Energy Board Toronto, CanadaOverview: · Compelled by our desire to become a globally recognized top tier regulatory agency, we are currently seeking an energetic and collaborative individual to join our team as an Analyst in the Performance Analytics & Reporting department. In this role, you will be respons ...
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Ontario Energy Board Toronto, CanadaOverview: · Compelled by our desire to become a globally recognized top tier regulatory agency, we are currently seeking an energetic and collaborative individual to join our team as an Advisor in the Performance Analytics & Reporting department. In this role you will be responsi ...
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Analytics & Performance Manager
6 days ago
Colgate Ajax, ON, CanadaPress Tab to Move to Skip to Content Link · Select how often (in days) to receive an alert: · Select how often (in days) to receive an alert: · Site upgrade in progress. You will not be able to apply at this time. Please be patient and check back with us later. · Established ...
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Kinesso - Manager, Performance Analytics
2 weeks ago
Mediabrands Toronto, CanadaPosition Summary · Your role is to assist with and be key analytics point of contact for a large fashion client. This entails building, scaling and elevating a holistic approach to campaign measurement across all channels, and helping to guide the team managing all deliverables f ...
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Analytics Specialist, Performance Improvement
3 weeks ago
University Health Network Toronto, Canada Full timeCompany Description · The University Health Network, where "above all else the needs of patients come first", encompasses Toronto General Hospital, Toronto Western Hospital, Princess Margaret Cancer Centre, Toronto Rehabilitation Institute, West Park Healthcare Centre and the Mi ...
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Business Insights Lead
2 weeks ago
Aviva Markham, CanadaIndividually we are people, but together we are Aviva. Individually these are just words, but together they are our Values - Care, Commitment, Community, and Confidence. · In partnership with the PI Segment Owners, the Business Insights Lead is responsible for providing high qual ...
Manager - Campaign Performance and Analytics - Markham, Canada - Enercare
Description
Summary
The Manager, Campaign Performance and Analytics works collaboratively with the Customer Base Management and Marketing teams to deliver analysis and insights to advance data-based decision making within Enercare's Home Services Division. They will collaborate with the Marketing team on projects to measure, assess performance and make recommendations on digital campaign and asset performance.
The individual will work through all phases of analytic requests from identifying requirements to assembling key information to applying statistical and analytic techniques to interpreting findings to preparing and presenting findings. They will work closely with business partners across the business including the Data Strategy and Operations Team and Information technology team. This position is supported by the Senior Manager, Marketing Analytics.
Your analysis and recommendations will have a direct and immediate impact on the company's success. This role will also be involved in projects to support customer and product growth/attrition goals. Your campaign analysis will be critical to support the direction of our future marketing initiatives.
This is a great opportunity for a digital-centric, data-driven, process-obsessed, execution-focused, forward-thinking analytic professional looking to join a growing organization positioned to be the premier provider of essential home, commercial services and energy solutions in North America
Responsibilities:
Qualifications:
Enercare is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, national origin, religion, sex, age, sexual orientation, gender identity, citizenship, marital status, disability, pregnancy, military status, protected veteran status or other characteristics protected by applicable law. Enercare's recruitment process includes accommodation for applicants with disabilities in accordance with applicable provincial accessibility laws and regulations. All accommodations will take into account the applicant's accessibility needs due to disability and are available upon request.
Manager - Campaign Performance and Analytics professionals in Markham
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jinu george
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Agreema Singh
Sr. Executive Employee Relations
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Pabasara Jayawardhanage
Administrative or operations professional
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Vivian Wong
10 Years Sales & Partnership Leader | Travel Tech
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Amjad Mohammedali
HSE Coordinator
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Muhammad Rahman
Sr. Azure Data Architect