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Kitchener

    Online Content Manager - Waterloo, ON, Canada - Essential HR

    Essential HR
    Essential HR Waterloo, ON, Canada

    3 weeks ago

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    Description
    Are you fiercely creative and know how to get people talking? Are you driven to craft solutions and tell stories in unique and out-of-the-box ways? At Durrell Communications we pursue excellence in being the voice of our clients, and we are looking for our newest creative team member If you are a collaborative and meticulous individual with a passion for execution who is driven to optimize our clients' position in print and online, then we encourage you to apply

    How you will make a difference Reporting to the Manager, Public Affairs and Communication Strategy, the Digital Marketing Coordinator is the support system of the Media and Marketing teams.

    You will work as part of the creative team by contributing to the overall concept and creation of content.
    Please note that this is a 4 month contract from May 2024 – August 2024.


    Content Creation:
    Execute the client's digital marketing strategy in collaboration with the Strategist by:
    Online engagement in communities and social platforms
    Creating content and design for blogs, newsletters, social platforms and online marketing materials
    Producing advertising copy, presentation kits, print and web graphics, templates, newsletters, interviews, articles, and web content
    Managing email list strategies for clients by developing marketing content that includes the delivery timing, creative layouts, tailored messages and subject lines
    Supporting on multiple clients with graphic design and video creation
    Developing social media graphics, videos and document design in collaboration with client teams, working from creative briefs, brainstorming or content calendars
    Proofread, edit, and write a variety of materials, ensuring alignment with the message and maintaining the brand voice to produce the desired reactions in the audience
    Complete search engine optimization tasks, including keyword research, on-page website optimization, link building and other off-page optimizations to optimize a client's web exposure

    Assist with clients' reputation management by monitoring the internet for positive and negative comments on its brand, products and services.

    Conduct research for Strategists such as white papers, media lists and checks on questionable details
    Stay current and maintain a library of industry news and reference materials for client work
    Monitor and track the success efforts of strategies by pulling social statistics
    Produce weekly, monthly and quarterly and annual reports as needed on marketing strategies, statistics and results


    Project Management:
    Collaborate with the Strategists and Manager of Strategic Communication to ensure project timelines are met
    Track all hours worked by client and project
    Ability to write copy for SEO purposes
    Superb writing, content development and editing skills including proper spelling, grammar and punctuation
    Currently enrolled in a University program and working towards a Bachelor's degree in Public Relations, English, Journalism, Marketing, Design, Communication or another related field

    As a full-service public relations agency, we work with our clients to promote their brand in print and online.

    Durrell Communications gives you the opportunity to grow your career alongside our talented team of communication specialists, marketing strategists, media strategists and public relations professionals developing global media campaigns and arranging memorable events.

    Refine your craft alongside the best in the industry and within an engaging and community-focused workplace.
    Accommodations are available on request for candidates taking part in the selection process.
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