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    Avp, customer marketing delivery - Toronto, ON, Canada - TD

    TD
    TD Toronto, ON, Canada

    1 week ago

    TD background
    Description
    Marketing Détails de la rémunération :

    En votre qualité de candidat ou de candidate, nous vous encourageons à avoir une conversation franche avec votre recruteur et à poser des questions sur la rémunération, notamment les particularités salariales de ce poste.

    The Marketing Capabilities, Delivery & Analytics (MCDA) function within Marketing is a central source of expertise for targeting strategy and program execution, customer and business analytics, machine learning and AI model development, marketing data strategy, and marketing technology build and management.

    The function supports both corporate and business unit strategies for TD Bank Financial Group Canada and TD Bank, America's Most Convenient Bank.

    The team mission is to build and deliver best in class marketing programs and initiatives that drive ROI and shareholder return through optimizing the impact of marketing.

    The team brings together a diverse range of technical and business expertise including business analytics, data science and modelling, business intelligence, data strategy and governance, data engineering, Martech strategy, platform and application management, campaign targeting and delivery.

    The AVP, Marketing Delivery will report to the VP, NA Marketing Capabilities, Delivery & Analytics.

    This person will work as a key member of the leadership team to deliver the overarching strategy, with a focus on driving transformation within the team; delivering an enhanced colleague experience through tools, technology, and training; leading marketing reporting for better decision making; and setting and delivering a robust data strategy and model.

    This role is accountable for working with key Marketing partners to oversee, manage and deliver the end to end targeted activities.

    This includes informing targeting strategy and requirements documentation, building marketing flows and lists, managing program deployment with key agencies, measuring program performance, informing optimization, and overseeing and managing the program fulfillment process.

    The successful candidate will lead a team of campaign delivery / list analytics professionals with diverse backgrounds and expertise ranging from business advisors to analysts.

    Acting as the primary intake and advisors for Marketing partners for Program needs
    Actively working with Marketing partners to scope, size, and prioritize requests and projects based on value and effort and to track and communicate ongoing progress to key business leaders
    Optimizing customer value through targeted analytics and optimization techniques applied to marketing programs and campaigns
    Working with business analytics to deep dive into performance drivers and the modeling team to develop predictive models to support effective marketing campaigns
    Working closely with Marketing partners and advise on target definitions of customers and identifying opportunities to increase profitability through effective customer segmentation
    Oversight and accountability for the end to end program delivery process and operations - ensuring high quality and flawless execution, streamline and efficient processes, and on time SLA delivery
    Ensuring all marketing programs are measurable and measured in a reasonable time period post deployment. Leveraging automated measurement and other tools to ensure there is a single source of truth for performance and optimizing ongoing and future campaigns
    Building and maintaining best in class marketing analytics team, with a streamline and consistent onboarding process and ongoing training and development to ensure team has required skills to execute on high quality marketing campaigns
    Building out the process improvement roadmap and manage the implementation of the recommendations from the recent end to end process reviews
    Working with the AVP of Marketing Capabilities and Data Governance to transition the program execution process to the Akora ecosystem (TDs big data ecosystem)

    Working with other MCDA leadership to build a high performing team and to tell the story of Campaign Analytics to the broader Marketing organization.

    Identifying and executing on opportunities to enhance the MCDA team's performance through the use of automation, technology, tools, and training that improve efficiency, effectiveness, and overall colleague experience

    Minimum of 10+ years professional experience and previous leadership experience in any of the following areas: marketing campaign management, targeted marketing, campaign / marketing analytics, business / data analytics.

    The ideal candidate is someone with experience leading a similar function in a complex multi-product, multi-channel marketing environment who has demonstrated ability to accelerate performance and productivity of the function.

    Proven ability to manage a high demand operational delivery teams - understanding how to balance team workloads, manage partner expectations, prioritize requests, and mitigating operational risk
    Strong aggregation and synthesis skills with an ability to take complex concepts and data and build a compelling story and narrative that is data driven and grounded in evidence
    Strong project management skills. Ability to lead and manage multiple projects and initiatives at once. History of delivering impact and executing on strategies to deliver both short-term and long-term results

    Strong knowledge of tools and technologies to drive marketing performance - experience with HCL Unica/Campaign, HCL Interact, Salesforce Marketing Cloud is an asset.

    Experience managing and developing high performing teams - ability to promote positive team/cross-team interactions and bring a high level of enthusiasm to projects
    Broader understanding of aspects of performance marketing (targeted marketing, digital marketing, martech) is an asset
    Senior level stakeholder management and partnership skills and ability to build credibility and trust with business and corporate partners
    Elle représente la cinquième banque en Amérique du Nord de par son nombre de succursales.

    Chaque jour, nous offrons une expérience client légendaire à plus de 27 millions de ménages et d'entreprises au Canada, aux États-Unis et partout dans le monde.

    Nous sommes guidés par notre vision d'être une meilleure banque et par notre objectif d'enrichir la vie de nos clients, de nos collectivités et de nos collègues.

    Vous pourrez compter sur nos programmes de formation et de mentorat et sur des conversations sur le perfectionnement et le leadership pour réaliser votre plein potentiel et atteindre vos objectifs.

    La rémunération globale à la TD inclut le salaire de base, la rémunération variable et bien d'autres régimes clés, comme des avantages sociaux en matière de santé et de bien-être, des régimes d'épargne et de retraite, des congés payés, des avantages bancaires et des rabais, des occasions de développement de carrière et des programmes de récompenses et reconnaissance.

    C'est d'ailleurs pourquoi nous leur offrons des conversations sur le perfectionnement, des programmes de formation et un régime d'avantages sociaux concurrentiel.

    Une variété de programmes de mentorat et une plateforme d'apprentissage en ligne seront également à votre disposition pour vous aider à ouvrir de nouvelles portes.

    Formation et intégration
    Dans cette optique, nous organiserons des séances d'intégration et de formation.

    Nous ferons notre possible pour communiquer par courriel ou par téléphone avec tous les candidats pour leur faire part de notre décision.

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