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    Data Marketing Director - Montréal, QC, Canada - Alludo

    Alludo
    Alludo Montréal, QC, Canada

    2 weeks ago

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    Description
    Director of Marketing Analytics, Alludo

    Push the boundaries of tech. We're looking for an experienced Director of Paid Media to help us change the way the world works.

    This global role will work closely with media agencies, internal teams, and business stakeholders to optimize media spend and drive revenue from the portfolio of Alludo brands.

    The ideal candidate will have a deep understanding of paid media strategies, media planning, and analytics, with a focus on maximizing ROI.

    You will be driving awareness, customer acquisition and retention for Alludo brands through paid channels.

    The top creative and technical minds could work anywhere.

    It's an exciting time at Alludo, with new leadership, a refreshed brand (you probably know us as Corel), We want you to feel safe to be who you are, take risks, and show us what you've got.

    Let's talk more about the Director of Marketing Analytics role and see if we're destined to be together.

    As a Director of Marketing Analytics, you will:

    We solve many exciting challenges including customer acquisition, customer activation and retention as well as media mix modeling, marketing attribution and experimentation.

    Business Strategy and

    Operations Management:
    You will spearhead the development and implementation of advanced revenue forecasting models.

    As Alludo continues on its journey to become more data oriented, you'll also work to overhaul and standardize the forecasting and reporting structures across the organization, ensuring a cohesive and modern approach to business and marketing analytics.

    Insight Generation and

    Performance Analysis:
    You and your team will provide comprehensive marketing analytics insights, aligning with industry standards and company-specific objectives.

    This includes leading initiatives to analyze and mitigate customer churn effectively while also driving strategies for customer acquisition and optimize trial-to-conversion processes.

    Campaign Analytics and

    Budget Optimization:

    You will develop and implement strategies for optimizing marketing spend, focusing on maximizing ROI and achieving targeted business outcomes.

    This includes conducting in-depth analysis of marketing campaigns to evaluate performance and identify areas of success and improvement.

    Overview:
    years of professional experience in Marketing Analytics, Growth Marketing Analytics, Performance Marketing, Marketing Campaign Analytics, etc + Domain expertise in eCommerce software sales models

    Advanced Analytical Skills:
    Proficiency in statistical analysis, data mining, and predictive modeling. Expertise in using analytics tools and software (e.g., SQL, Python, R, Tableau, Google Analytics).
    Strategic Thinking and

    Business Acumen:
    Ability to translate data insights into actionable business strategies. Familiarity with budgeting and financial planning in a marketing context.
    Marketing Insights and

    Campaign Analysis:
    Deep knowledge of marketing metrics and KPIs. Experience in analyzing marketing campaign performance and ROI.
    Our comprehensive collection of creative, collaborative, and productivity solutions propel your teams on their journey.

    Our success is driven by an unwavering commitment to deliver a broad portfolio of innovative applications – including CorelDRAW, MindManager, Parallels, and WinZip – to inspire users and help them achieve their goals.


    It is our policy and practice to offer equal employment opportunities to all qualified applicants and employees without regard to race, color, age, religion, national origin, sex, political affiliation, sexual orientation, marital status, disability, veteran status, genetics, or any other protected characteristic.

    Appropriate accommodation will be provided upon request as required by Federal and Provincial regulations and Company Policy. LI-Remote #J-18808-Ljbffr
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