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    Marketing/Business Development Assistant - Toronto, ON, Canada - Crimson Global Academy

    Crimson Global Academy
    Crimson Global Academy Toronto, ON, Canada

    1 week ago

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    Description
    Want to revolutionize the future of education anddo meaningful work that transforms future generations' lives?

    Crimson Education is a Series C, global EdTech startup founded in 2013 with the idea that through personalized education and technology, we can transform students into the world leaders of tomorrow.

    We're now in 28 markets and have an ambitious team of 700 that's rapidly expanding across the globe.

    Our tech platform connects 3000 tutors/mentors to students aiming to achieve admission and scholarships to top universities or their dream career pathway.

    We are looking for an proactive and enthusiastic Marketing and Business Development Assistant , with a specific focus on the Chinese market,to join our team.

    In this role, you will be a pivotal part of enhancing our Chinese marketing initiatives in Canada, supporting the growth of upcoming marketing initiatives , and helping us expand our presence.

    This role is responsible for effective local marketing initiatives through researching, designing, and executing marketing strategy across content creation, local partnership outreach, public relations, and more.

    The ideal candidate will be an excellent communicator, a highly creative innovator, and with a growth mindset. This is a full-time, remote position based in Canada. Due to the bi-coastal nature of our team, evening work might be required. Must have high-level Chinese & English reading and writing proficiency.
    This role will be focused on developing and furthering Crimson's Chinese market presence in Canadaby assisting with Chinese marketing initiatives
    Developing Chinese marketing assets, such as blogs, websites, marketing brochures, videos, case studies, webinar content, sales templates,and resources for students
    Organizing andsupporting the end-to-end planning, execution, and optimization of webinars and other related events
    Contribute to the creation of offline and online marketing content to increase brand awareness, create a positive customer experience, and increase conversions
    Assisting with outreach tactics, including expos, seminars, school talks, and related events. Supporting Chinese partnership building efforts by researching and finding contact information of potential partners and media channels,and establishing relevant partnerships
    Bachelor's degree or higher in marketing, communications, business, or a related field.
    ~ Proficiency in English and Mandarin Chinese reading, writing, and editing skills are essential
    ~2+ years of experience of Chinese content writing and/or Chinese social media management, experience in creating content for WeChat public account and Little Red Book will be preferred
    ~ Experience in the education sector and/orknowledge in university admissions (US & UK as priority) will be preferred but not required
    ~ Background in college consulting or have a network of education industry contacts/parent groupswill bea strong plus
    ~ Experience with Canva and a basic understanding of Adobe Creative Suite (Photoshop, Illustrator, InDesign) is a strong plus.
    Basic command of video editing software, such as CapCut, is preferred but not mandatory
    ~ Creative thinking and project management skills - You love exploring new ideas and can see a project through from start to finish on time.
    ~ Strongorganization skills and high learning agility and growth mindset – comfort in a fast-paced, high-growth and creative environment

    Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work
    ~ Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year
    ~$1000 individual training budget per year, we love to 'Level Up' (it's one of our core values)
    ~ Insightful fireside chats and workshops to help support our high performing and ambitious team
    ~ We're a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely

    If you're passionate about growing in a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you
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