Growth Marketing Manager - Vancouver, BC, Canada - Homebase

Description

As a Homie, you'll be part of an unstoppable team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do. We're revolutionizing the way small businesses manage their teams and grow their business. What this means for you is a shared passion for innovation and making a difference for the people we serve. So what do you say, will you join us on our mission to empower small businesses?

Why We Need You

We are looking for a Growth Marketing Manager, Paid to own our paid search, mobile app acquisition, and display campaigns across Google Ads and Bing Ads. Reporting to the Sr. Manager of Paid Growth Marketing, you will be accountable for the performance to target and finding new ways to evolve our approach. Collaborating closely with channel leads across CRO, organic, and content, this is a great opportunity to drive high visibility impact while continuing to grow your skills across various channels.

Why We Need You

We are looking for a Growth Marketing Manager, Paid to own our paid search, mobile app acquisition, and display campaigns across Google Ads and Bing Ads. Reporting to the Sr. Manager of Paid Growth Marketing, you will be accountable for the performance to target and finding new ways to evolve our approach. Collaborating closely with channel leads across CRO, organic, and content, this is a great opportunity to drive high visibility impact while continuing to grow your skills across various channels.

• 3-5+ years of hands-on channel experience across paid search in a B2B SaaS environment.
• Experience crafting and running web experiments to optimize Google Ads along with search copy optimizations
• Experience with setting up and managing pixel-based, offline conversion uploads and S2S (server side) tracking for Google Ads
• Big plus if you have experience with PLG or freemium motions, paid app acquisition, paid social, or offline channels
• Experience using paid marketing tools (e.g. Google Ads), marketing analytics and tracking tools (e.g. Google Analytics, Google Tag Manager),
• Experience with search and SEO tools (e.g. GSC, SEMRush, Ahrefs)
• Experience with data visualization tools (e.g. Looker/Tableau) as well as experience with Excel/GSheets and SQL
• Strong analytical and problem-solving skills with the ability to help us assess and forecast opportunities
• Strong understanding of marketing principles and strategies
• Track record of being entrepreneurial and a self-starter with a high level of ownership
• Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams and present complex ideas in a clear and concise manner
• Resourceful, fundamentally curious, and relentless in understanding the "why". Possesses a sense of urgency in line with our value of "No Day Wasted"
• A lover of local businesses -- supporting and building great products for them

• Stock Options - Everyone is an Owner
• Competitive group health benefits coverage for you and your eligible dependents
• Group Investments, TFSA as well as an RRSP plan which offers a 4% company match
• Employer supplemented Medical, Dental, and Vision Insurance Plans
• Company-paid holidays and 20 days accrued PTO per year
• Continued learning and development stipend
• Paid parental leave after 1-year of service
• Top-of-the-line equipment and stipend for workspace setup
• Work from home days, Monday, Thursday, & Friday
• Meals provided at our vibrant workspaces
• Team offsites and monthly opportunities to engage with fellow Homie

• Meet the Talent Acquisition team
• Meet the Hiring Manager
• Participate in a Technical Interview
• Meet the Leadership team
• Professional Reference Checks
• Background Check + Offer Stage
• Welcome to the team, Homie

Diversity, Equity, and Inclusion at Homebase

At Homebase, we take pride in fostering a welcoming space where every Homie of every gender, age, orientation, culture and walk of life can be their full selves. Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers. We recognize that experience comes in many forms, so if you think you're close to what we're looking for (even if you don't meet 100% of the qualifications), we encourage you to apply

Our mission is to make small business teams unstoppable.

Homebase is the everything app for hourly teams, with employee scheduling, time clocks, payroll, team communication, HR, and more. More than 100,000 small (but mighty) businesses rely on Homebase to make work radically easy and give their teams superpowers. As the leader in small business team management, Homebase tracked 1+ billion hours for 2.5+ million workers last year.

Homebase is based in San Francisco, Houston, Denver, and Toronto. We are backed by leading venture investors L Catterton Growth, Emerson Collective, Notable Capital, Bain Capital Ventures, Khosla Ventures, Baseline Ventures, Cowboy Ventures, Bedrock Capital, and PLUS Capital.

**Interview Recording Notice

**Interview Recording Notice

We're building local teams and are currently hiring in Toronto Do you live a commutable distance from this city? *

If you receive an offer, you will be required to live and work in this vibrant city In case you're considering a move, kindly note that, at the moment, Homebase doesn't provide relocation assistance. However, we're here to support you in any way we can during your transition.

Are you open to working a hybrid model in the city you're applying to? *

Our Toronto office is located at49 Spadina Ave.

We collaborate in office weekly on Tuesday and Wednesday, however, Homies are welcome to work in the office or from home all other days

What are your compensation expectations coming into this role? *

We offer stock options for all, so please consider that separate from this number.

Will you now or in the future require a work visa sponsorship? *
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Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Homebase's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order

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We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at .

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