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    Marketing Manager - Mississauga, ON, Canada - PointClickCare

    PointClickCare
    PointClickCare Mississauga, ON, Canada

    1 week ago

    Default job background
    Description
    For more than 20 years, PointClickCare has beenthe backbone of senior care.

    We've amassed therichestsenior care dataset making ourmarket density untouchable and our connections to the healthcare ecosystem exponentially more powerful than those of any other platform.

    With Collective Medical & Audacious Inquiry, we've become the most expansive, full-continuum care collaboration network, offering care teams immediate, point-of-care access to deep, real-time insights at every stage of a patient's journey.


    Contract Duration:
    Remote, North America
    PointClickCare is looking for an experienced B2B Marketing Manager to joining our growing SaaS healthcare technology company. As a Marketing Manager, you will own planning, executing, and measuring the performance of marketing campaigns for PointClickCare. You will drive product demand through multiple channels including paid ads, publications, web, email, social and multiple onsite channels.

    You will work closely with cross-functional teams inclusive of Product Managers, Marketers, Content Strategies, Senior Business Leaders, and manage agency production.

    A successful candidate will have excellent written and oral communication skills, data driven analyses and insights, strong interpersonal skills, deep curiosity about how things work, and a passion for building excellent value propositions and communication plans.

    Creations of marketing campaign briefs for the agency to facilitate. Manage campaign budget planning, forecast and P.Responsible for consuming and leveraging Portfolio narratives to produce audience-centric derivative content
    Seek out ways to utilize marketing automation to improve MQL to SQL process for higher lead quality

    Research and refine new marketing approaches to reach and engage key audiences such as account-based marketing, field marketing, etc.

    Regularly dive deep into data reports and dashboard to monitor campaign results and drive strategic decision making to optimize
    Manage multiple projects and balancing contending priorities in a rapidly changing environment
    Provide clear, consistent, and frequent communication across stakeholders inclusive of campaign plans, tactics, goals, and performance of campaigns.
    4+ years of B2B marketing experience
    ~ Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
    ~ Experience using data and metrics to measure Impact and determine improvements
    ~ Experience with Excel or Salesforce (data manipulation, macros, charts, and pivot tables)
    ~ Proven success in developing and executing account-based marketing campaigns to drive engagement and revenue.

    #LI-Remote

    It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law.

    PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

    When you apply for a position, your information is processed and stored with Lever, in accordance with Lever's Privacy Policy .

    By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.

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