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    Test Specialists - Toronto, ON, Canada - Phoenix Digital Health Inc.

    Phoenix Digital Health Inc.
    Phoenix Digital Health Inc. Toronto, ON, Canada

    1 week ago

    Default job background
    Description

    You'll work closely with the cofounders to continue to build out the user acquisition strategy and own a variety of paid acquisition channels.

    Responsibilities will vary but will start with paid search, display and paid social (Facebook and Instagram). You are an analytical, hard-working digital campaign pro who loves to dig deep into the data of current/past campaigns.

    You love playing with new creative and copy, while identifying unique opportunities to scale, and drive CPAs down across multiple channels.

    You are hungry to join an early stage company with a rewarding mission.
    Establish a weekly test-measure-learn feedback loop with creative to drive consistent ad improvements
    Create growth dashboards with the team & monitor budgets, campaign performance, ROI, LTV, and other channel metrics
    Find the highest impact levers between targeting, creative, post-click experience or algorithmic optimizations and execute on the changes
    3-5+ years of experience with paid marketing channels and platforms (search and social being most relevant)- Excellent copywriting skills
    You have some hard-won lessons from the industry, and bring a deep understanding of performance marketing
    You care about men's health and have a personal connection to the space
    We're delivering the best healthcare experience to Canadians across the country.
    Fun team, local in Toronto We are a small elite team in Downtown Toronto. We love the tight feedback loop of working together in the office.

    If you've missed that in-person office experience, and love sharing strongly held opinions of the best lunch spot nearby, this is the role for you.

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