- Attend client meetings, status and reporting calls
- Ability to effectively communicate processes and tactics to clients
- Work and communicate verbally and in written form with internal and client teams during the development of campaign strategy and campaign execution
- Identify and escalate technical issues through communication with internal teams
- Be able to effectively communicate processes and tactics to peers, and junior members of the team
- Exhibits solid communication skills in order to effectively present strategic and tactical plans to clients and internal teams
- Lead team to complete thorough quality checks of campaign set up; billing system and in platform
- Ensure timely and accurate campaign launch and delivery across the team
- Organize team to deliver all reports and insights to meet deadlines set by client teams
- Displays organizational capabilities to track progress, execution and consistency of Paid Search advertising campaigns
- Input billing information into Prisma
- Manage campaign budget pacing
- Lead analysing and closing billing estimates
- The ability to proactively prevent issues and produce solutions when needed
- Understanding of business concepts and client objectives in order to identify campaign expansion opportunities
- Demonstrates understanding of and ability to facilitate and manage forecasting, budgeting and pacing, campaign creation and optimization
- Possesses well developed analytical ability to extract insight from data and plan next steps across multiple marketing mediums
- Understanding of broader media planning and buying – to ensure integration / coordination with wider media objectives occur
- Compile data across Paid Search platforms and create weekly/monthly reports, including analysis for insights, optimizations and future strategy development
- Demonstrates strategic insight to develop long term execution plans from client's stated business objectives and implement those plans
- Assist in training new hires with fundamentals of paid search
- Lead team members to develop campaign plans and strategies
- Utilize campaign management tools to execute campaigns and improve overall performance
- Campaign budget pacing
- Develop interest targets following OMG and clientspecific best practices
- Upload and launch campaigns in appropriate platforms
- Perform thorough quality checks to ensure accuracy of set up across team
- Input campaign billing information into Prisma billing system
- Monitor client, competitor and industry changes
- Support adhoc data requests for forecasting, billing, promotional performance, etc.
- Performs various other duties as assigned
- Minimum 1 year experience in media with a focus on Paid Search and Performance
- Postsecondary education either diploma or degree, or relevant work experience
- Strong technical understanding of basic Excel and Powerpoint skills
- Understanding of agency adserving or social campaign management tools is a plus; Google Ads Editor, CM, Google Analytics, Kenshoo, Marin, Omniture, Ad Parlour
-
Bilingual Search Strategist
1 week ago
Publicis Worldwide Toronto, Canada Full timeJob Description · The Search Strategist role is a key position focused on enhancing the organic search performance of Publicis clients through the effective implementation of SEO initiatives. We are seeking an individual who is deeply passionate about search and possesses a comp ...
-
Paid Search Strategist
1 day ago
True Media Canada Toronto, CanadaOpen position in Toronto, ON True Media Office; Hybrid work schedule: 3 days in office, 2 days remote. The Activation Strategist, Search (Paid Search Strategist) manages campaigns within the Google Ads and Microsoft Ads ecosystem for an assigned portfolio of True Media search cli ...
-
Paid Search Strategist
1 week ago
Omnicom Media Group Toronto, ON, CanadaAbout Omnicom Media Group CanadaAs a leading global media network, with data at the core, Omnicom Media Group creates end-to-end solutions for clients, anywhere, swiftly and efficiently. OMG considers client business needs from the start and keeps consumer behavior at the heart o ...
-
Paid Search Strategist
1 day ago
Omnicom Media Group Toronto, CanadaAbout Omnicom Media Group Canada As a leading global media network, with data at the core, Omnicom Media Group creates end-to-end solutions for clients, anywhere, swiftly and efficiently. OMG considers client business needs from the start and keeps consumer behavior at the heart ...
-
Paid Search Strategist
4 weeks ago
True Media Canada Toronto, ON, CanadaOpen position in Toronto, ON True Media Office; Hybrid work schedule: 3 days in office, 2 days remote. The Activation Strategist, Search (Paid Search Strategist) manages campaigns within the Google Ads and Microsoft Ads ecosystem for an assigned portfolio of True Media search cli ...
-
Paid Search Strategist
4 weeks ago
Critical Mass Toronto, CanadaThe Paid Search Strategist is responsible for managing the creation, execution and optimization of Paid Search accounts, holistically integrating SEO, and acting as the day to day Paid Search contact to all assigned clients. This individual provides expertise in campaign optimiza ...
-
Apply in 3 Minutes Paid Search Strategist
2 weeks ago
True Media Canada Toronto, CanadaOpen position in Toronto, ON True Media Office; Hybrid work schedule: 3 days in office, 2 days remote. · The Activation Strategist, Search (Paid Search Strategist) manages campaigns within the Google Ads and Microsoft Ads ecosystem for an assigned portfolio of True Media search c ...
-
Performance Marketing Strategist, Paid Search
2 weeks ago
Endy Toronto, Canada**What You'll Do**: · - Manage the operational execution of the Company's Google Ads account · - Optimize paid campaign performance through continuous A/B testing, and competitor analysis. keyword research, creative optimizations and trend insights to achieve KPI targets and maxi ...
-
Social Strategist
1 day ago
PHD Toronto, CanadaPHD Canada, with 40 years of Canadian history, are part of a Global network, and bring the breadth of global strength and the depth of local expertise to Canadian brands. · Our people make the difference, striving to be the most strategic and creative-led media agency in a data a ...
-
Senior SEO Strategist
6 days ago
AgencyAnalytics Ontario, Canada CDIAre you ready to grow the organic visibility for a market-leading SaaS provider? We are on the hunt for a talented Senior SEO Strategist with a solid background in strategic Search Engine Optimization and YouTube visibility. · This key role is designed for a seasoned professional ...
-
Senior SEO Strategist
1 week ago
AgencyAnalytics Inc Toronto, CanadaAre you ready to grow the organic visibility for a market-leading SaaS provider? We are on the hunt for a talented Senior SEO Strategist with a solid background in strategic Search Engine Optimization and YouTube visibility. · This key role is designed for a seasoned professional ...
-
Jr. Digital Strategist
4 days ago
Search + Gather Ontario, CanadaWe are excited to be hiring a Jr. Digital Strategist to join our team · Founded in 2016, Search + Gather (S+G) is a passionate digital marketing agency that specializes in helping startups, scale-ups, SMBs and enterprise businesses grow. We don't stop until our clients get the re ...
-
Associate Director of Strategy
5 days ago
OMD Canada Toronto, CanadaOVERALL RESPONSIBILITIES · The Associate Director is the day-today contact on the business and is responsible for maintaining the client relationship and internal relationships with the agency account group, investment team and SBU's. · You will guide a team of curious individual ...
-
Marketing Manager
3 weeks ago
Intuit Toronto, CanadaCompany Overview · Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that ever ...
-
Experience Planning Manager
1 week ago
Starcom Toronto, Canada Full timeJob Description · The Experience Planning Manager is the strategic architect of the consumer experiences. Think of them as the conductor of the marketing orchestra. · They sit at the intersection of ideas and media, partnering closely with the Brand Planner, Media Planner, and p ...
-
Client Strategy Specialist – Hybrid
2 weeks ago
The Home Depot Canada Toronto, Canada Full timeAt the Home Depot Canada, we are committed to delivering a superior digital marketing program that is based on insights, the spirit of innovation and talented people. As a leader in the home improvement industry, we understand that digital media is crucial to growing our customer ...
-
Social Media Content Creator
3 weeks ago
Anamorphiq Toronto, CanadaJob DescriptionAre you the creative maverick who defied doubters to turn your passion into a profession? If so, we want you Our team is on the lookout for a Social Media Content Creator - Contract who lives and breathes digital storytelling. If your doodles once sparked skepticis ...
-
Paid Social Analyst
4 days ago
dentsu Toronto, Canada Full timeCompany Description · We are Dentsu. We innovate in the way brands are built. That means we do things differently to make them better than they were before. In this way, we ensure that our clients' most important marketing assets - their brands - win in a changing world. Dentsu ...
-
Designer (mid-level)
1 week ago
Leads Toronto, CanadaWe are — the world's #1 tech-driven lead generation agency. With a determination to become an ever-better growth catalyst for our clients, we are on the lookout for fresh faces to join our team Do you have what it takes to join · Key responsibilities: · is on the search for a mi ...
-
Social Media Content Creator
5 days ago
TV2 Consulting Toronto, Canada ContractISO (In Search of): Social Media Content Creators · Want to support a collaborative team and help shape the online identity of a leading company in Canada? Our client believes in the magic of creative storytelling to engage audiences and elevate our brand to new heights. As a Soc ...
Paid Search Strategist - Toronto, Canada - Omnicom Media Group
![Default job background](https://contents.bebee.com/public/img/bg-user-ex-1.jpg)
Description
About Omnicom Media Group Canada
As a leading global media network, with data at the core, Omnicom Media Group creates end-to-end solutions for clients, anywhere, swiftly and efficiently.
We are comprised of the full-service media networks OMD, PHD, Hearts & Science, Touché, as well as Annalect (OMG's data and analytics division) and a number of specialty media communications companies.
OMG offers unparalleled clout in the marketplace and a depth of capabilities and experience that drive leadership and innovation in every media type.
This allows us to consistently deliver client business outcomes by driving authentic connections at scale, powered, and inspired by the most sophisticated, diverse, and collaborative media professionals in Canada.
Purpose of the role:
OMG is experiencing growth and seeking a talented individual to join our Performance team as a Paid Search Strategist.
Reporting to a Supervisor or Director, the Manager will be responsible for ensuring that all Paid Search deliverables are presented on time and of a high quality, and that all Paid Search advertising campaigns meet client objectives.
This position will work closely with the Account Management and the Client Strategy & Development teams.
Managers will ensure that search advertising programs are tasked properly, completed as scheduled and meet or exceed all client goals.
A successful Manager will have great attention to detail and be able to take complete ownership of the process of getting tasks completed to bring value to our clients.
Client Engagement:
Communication & Collaboration:
Accountability:
Financial Management:
Media/Business Acumen:
COMMITMENT TO IDEA :
OMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action.
This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity.
It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.