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    Director, Data Management - Toronto, ON, Canada - Indigo Books & Music Inc.

    Indigo Books & Music Inc.
    Indigo Books & Music Inc. Toronto, ON, Canada

    1 week ago

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    Description

    Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 170Indigo, Indigospirit, Chapters and Coles stores across Canada.

    We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.

    We are Canada's Cultural Department Store
    We seek to ignite creativity and innovation every day
    We give back to the communities in which we operate

    As the Marketing Director of Loyalty at Indigo, your mission is to drive sales, profit, and lifetime value by developing a comprehensive strategy that rewards and engages our members.

    Additionally, you will spearhead the development of a community engagement strategy that nurtures the emotional connection with our members through various initiatives such as online member hubs, reviews, plum newsletters, events/experiences, and partnerships with other brands.

    Furthermore, you will play a crucial role as a member of the Marketing Leadership Team in the development of a coordinated, highly productive omni-channel marketing game plan.


    KEY PERFORMANCE METRICS
    Customer response and engagement in CRM and targeted offers

    Lead the development and implementation of innovative CRM/data-driven marketing strategies, leveraging personalized offers and deep customer insights to enhance member engagement and loyalty.

    Build community engagement strategy to nurture the emotional connection with our customers (e.g., online member hub, plum newsletter, exclusive events and experiences, partner brands, customer co-creation)
    Increase number of members who redeem points by removing friction online and in-store.

    Further develop the existing contact strategy across channels that builds the long-term customer relationship, synergies with marketing priorities, advances the level of relevance/personalization for our customers and drives near-term revenue/profit goals.

    Manage strategy, planning, execution and measurement of Indigo's CRM and targeted campaigns.
    Manage ongoing updates to program Terms & Conditions, in partnership with the legal team.

    Lead and engage team to deliver strategic objectives through effective coaching and mentoring, identifying, and developing emerging talent, and fostering an innovative, collaborative, and agile culture.

    Collaborate with others to drive flexible and iterative solutions quickly and easily.
    Share technical knowledge with others and actively seek to learn from those more knowledgeable than yourself.
    Celebrate diversity of thought and have an open mindset.
    Take an active role in fostering a culture of continual learning, taking risks without fearing making mistakes.
    Chief Marketing Officer
    Digital Marketing
    Site Experience
    Data Science Operations
    Third-party consultants/vendors, including potential financial partners for loyalty, technical vendors for CRM/loyalty, and marketing agencies (e.g., partner brands.

    Work Experience / Education / Certifications
    ~10+ years of demonstrated experience in loyalty and/or CRM/data-driven marketing, in increasingly senior positions having worked for organization(s) with deep customer loyalty credentials.
    ~3+ years' people-management & leadership experience
    ~ Post-secondary education in Marketing, Business or a related discipline
    ~ Strong knowledge of CRM data environments and personalized offers
    ~ Ability to work collaboratively in a high performance organization.
    ~ Creative and innovative approach to problem solving
    ~ At Indigo, we are committed to our communities, our customers, and each other; We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone. We welcome all applicants and encourage applications from individuals who identify as Black, Indigenous, a person of colour, LGBTQ2+ and people with disabilities. Accommodations are available upon request to individuals who self-identify as having a disability or special need.
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