- Collaborate with the Sales, Leasing, Development and Leadership teams in the creation of the marketing strategy for the project
- Develop the marketing schedule and budget for the project
- Determine what external agencies, vendors and partners are required
- Execute the approved strategy inclusive of events and exhibitions, print materials, digital marketing (including web and social media) – creating marketing briefs to engage outside vendors as required
- Manage the completion and implementation of all marketing assets and materials
- Create and manage content calendar for the project(s), ensuring alignment with cross-functional departments (Sales, Leasing, Development, etc.)
- Oversee and manage the ongoing schedule and budget
- Manage outside vendors to ensure their deliverables are met
- Share status updates as required – both internally and externally to partners and collaborators as required
- Maintain an up to date understanding of industry standards and trends
- Minimum 5 years of relevant experience
- Strong knowledge of marketing and communications
- Excellent written and verbal communication
- Understanding of the creative process
- Strong business acumen
- Detail oriented with superior project management and follow-through skills
- Ability to take initiative, solve problems and work under tight deadlines while managing multiple projects
- Strong relationship-building and ability to interact with all levels of an organization
- Work well in a fast-paced, high-volume organization with a diverse portfolio of work
- Real-estate experience preferred
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Marketing Manager - Vancouver, Canada - Westbank Corp
Description
Position: Marketing Manager
Location: Vancouver, BC
Established 30 years ago, Westbank is private real estate development practice, headquartered in Vancouver, Canada. We are dedicated to the creation of inspiring, mixed-use projects, concentrating primarily in our core cities of focus: Vancouver, Toronto, Seattle, Tokyo and San Jose. Our body of work includes residential, hotels, retail, creative workspace, district energy, net zero carbon initiatives, affordable housing, exhibitions and public art, with over $50B of projects completed or under development. As our practice has evolved, we have assembled a collection of cultural enterprises including restaurants, gyms, spas, music venues, private member clubs, fashion, dance schools and food halls, known as the Westbank Ecosystem, which we weave throughout our projects. We bring this ecosystem to life through collaborations with some of the most talented artists, architects, designers and entrepreneurs in the world.
Westbank is looking for an individual to join the marketing team to oversee the delivery of marketing projects and initiatives across Westbank's portfolio. The ideal candidate is self-motivated, organized, detail oriented with a high degree of initiative who enjoys working in a team environment. The Marketing Manager is responsible for overseeing projects from ideation to completion.
Job Duties & Responsibilities:
Marketing Strategy:
Marketing Project Management:
Qualifications: