- Lead the strategic planning process to arrive at powerful brand ideas.
- Lead the strategic thinking on integrated campaigns
- Create compelling consumer profiles that provide insight into consumer behaviors, attitudes, lifestyle and usage to provide meaningful insights
- Lead Creative Brief writing
- Provide inspiration and ideas to creative teams as they begin the creative development process; act as a partner and sounding board during the creative process
- Plan and facilitate integrated planning sessions and ideations both internally and/or with external participants
- Conduct in-depth scouting into cultural trends, channel opportunities, competitive activity and distill into actionable implications and recommendations.
- Experience in digital strategy including social strategy
- Build excellent relationships with creatives and agency partners
- Be familiar with widely used and emerging insight tools and media technology, channels and terminology
- Play an active role in building the Strategy practice at Publicis by demonstrating the value planning brings to any project for any client, by bringing forward new approaches and ideas, by participating in regular team training sessions
- 6 - 8 years of strategic planning experience with a proven track record of transformational, modern marketing work that has grown clients' business.
- Deep integrated planning experience with emphasis on story telling
- Strong reputation for relationships with creative and account leaders and/or teams; is a creative thinker, passionate about ideas.
- Can design and facilitate large workshop activities to engage the client team in a creative problem-solving process.
- Has expertise in multiple business strategy tools, frameworks and methods.
- Excellent verbal and written communication skills
- You're as passionate about the world outside our walls as you are within them
-
Director, Strategy
1 week ago
Sun Life Toronto, Canada Temps pleinDescription · de l'emploi: Director, Strategy & Enablement – SLC Management · What is in it for you: · You will be responsible for formulating strategy and executing it. In this role you will help solve the company's most difficult challenges through thoughtful, strategic an ...
-
Director, Strategy
3 days ago
CIBC Toronto, Canada Temps pleinNous bâtissons une banque axée sur les relations pour un monde moderne. Nous recrutons des professionnels talentueux et passionnés qui ont à cœur de faire ce qu'il faut pour nos clients. · À la Banque CIBC, nous misons sur vos forces et vos ambitions pour vous donner le pouvoir ...
-
Director, Strategy
1 week ago
CIBC Toronto, CanadaWe're building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what's right for our clients. · At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what ...
-
Director, Strategy
4 days ago
Canadian Tire Corporation Toronto, Canada**What You'll Do** · The Director of Strategy & Business Integration, Triangle Retail Media (TRM), will be responsible for driving strategy, engaging cross-functional stakeholders throughout the CTC organization, supporting growth plans and work directly with TRM leadership to de ...
-
Director, Client Strategy
1 week ago
CIBC Toronto, Canada Temps pleinNous bâtissons une banque axée sur les relations pour un monde moderne. Nous recrutons des professionnels talentueux et passionnés qui ont à cœur de faire ce qu'il faut pour nos clients. · À la Banque CIBC, nous misons sur vos forces et vos ambitions pour vous donner le pouvoir ...
-
Strategy Director
6 days ago
Manulife Toronto, CanadaWe are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out ...
-
Director, Strategy
3 days ago
CIBC Toronto, CanadaWe're building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what's right for our clients. · At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what ...
-
Director, Corporate Strategy
15 hours ago
Greater Toronto Airports Authority Toronto, Canada**Your way forward: Join Canada's busiest airport as our next Director, Corporate Strategy** · Do you want to help transform Toronto Pearson into the global airport of the future? We're committed to becoming one of the most advanced, sustainable, and passenger-friendly airports i ...
-
Director Strategy Development
2 weeks ago
OLG Toronto, CanadaRange: · 125, ,400.00 CAD · **Job Description**: · Director Strategy Development · GAME ON - OLG needs you · We've said GAME ON, and we mean it - OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, ret ...
-
Director, Brand Strategy
1 week ago
Avalere Health Toronto, Canada**About Avalere Health** · Established in 2001, Avalere Health is a purposefully built commercialization partner for the biopharmaceutical, medical technology, and wellness industries. · Our 1,500+ experts combine their knowledge and expertise across our core disciplines — Consul ...
-
Corporate Strategy Director
1 week ago
Celestica Toronto, CanadaReq ID: 120059 · Remote Position: Hybrid · Region: Americas · Country: Canada · State/Province: Ontario · City: Toronto · **Summary**: · The Corporate Strategy team works with the Executive Leadership Team (ELT) and other senior leaders across the company to shape Celestica's str ...
-
Director Technology Strategy
4 days ago
City of Toronto Toronto, Canada**Job ID**: 44886 · **Job Category**:Information & Technology · **Division & Section**:Technology Services, Office of the Chief Technology Officer · **Work Location**:METRO HALL, 55 John St, Toronto, M5V 3C6 · **Job Type & Duration**:Full-time, Permanent Vacancy · **Salary**:$160 ...
-
Director, Client Strategy
2 weeks ago
CIBC Toronto, CanadaWe're building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what's right for our clients. · At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what ...
-
Director, Corporate Strategy
1 week ago
Sun Life Toronto, CanadaYou are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspir ...
-
Associate Director of Media Strategy
1 week ago
JP\TBWA Toronto, Canada**Overall Responsibilities** · The Associate Director of Strategy is responsible the day-to-day operation of their individual group. In conjunction with the Group Director of Strategy or Managing Director, the Associate Director of Strategy will actively participate in the mainte ...
-
Director, Brand Strategy and Marketing
1 week ago
University of Toronto Toronto, Canada**Date Posted**:02/16/2024 · **Req ID**: 36062 · **Faculty/Division**: Faculty of Kinesiology & Physl Ed. · **Department**: Faculty of Kinesiology & Physl Ed · **Campus**: St. George (Downtown Toronto) · **Description**: · The Strategic Communications, Marketing and Stakeholder E ...
-
Director, Content Management and Strategy
3 days ago
Navigatr Toronto, CanadaNavigatr Group is a privately held company that invests in travel companies that elevate the customer experience and drive innovation. Our expansive and growing group of brands empowers seamless access to a comprehensive range of luxury travel options and services globally with o ...
-
Director, Technology Strategy and Systems
6 days ago
Royal Bank of Canada Toronto, Canada**Job Summary** · This role supports operational risk management leadership by providing/developing technology strategy and systems to enhance management's/stakeholders' ability to anticipate and manage operational risks effectively. · The role will support the Senior Director Te ...
-
Managing Director, Portfolio Strategy and
1 week ago
Ontario Power Generation Toronto, Canada**Location**:Toronto, ON, CA, M5G 1Z5**Req ID**:46391**Status**:Full-time, Permanent**Working Conditions**:On-site**Education Level**:University Degree with relevant experience is required.**Location**: Toronto, ON**Travel**: Yes, within Ontario**Deadline to Apply**: May 31, 2024 ...
-
Director - Risk IT Data Strategy
4 days ago
Royal Bank of Canada Toronto, Canada**Job Summary** · **What is the opportunity?** · Global Functions Technology (GFT) is part of RBC's Technology and Operations division. GFT's impact is far-reaching as we collaborate with partners from across the company to deliver innovative and transformative IT solutions. Our ...
Strategy Director - Toronto, Canada - Publicis Groupe
Description
Job Description
Publicis is a growth company. Using the alchemy of intelligence, creativity and technology we create an unfair advantage for our clients by delivering brand attraction, desire and transaction. We're a global, advertising agency with a passion to harness the power of creativity in all its forms. And that's where you come in
You're an experienced planner whose proven smarts, passion and curiosity have made you committed to helping clients understand and navigate our ever-changing world. Over the past 6 - 8 years you've worked at an agency honing your skill and craft as a planner. You effectively apply a number of tools and techniques to uncover, articulate, and architect clear and compelling strategies and unexpected brand ideas that carve out a unique and differentiating place for brands in the marketplace.
In addition, across a number of complex clients of scale, you've demonstrated your ability to work with creatives and technologists as a core member of a multi-disciplinary engagement team. You provide business-relevant perspective on communication challenges. This typically involves developing an understanding of the market and competitive factors, cultural trends and deep consumer understanding. You identify and prioritize opportunities and can help frame the overarching story of a project, most often in a creative brief/creative development process. Ultimately, the job of the Strategy Director is to ensure that the team is set up to deliver not only solutions, but also insight that helps clients make decisions about their businesses.
Responsibilities:
Qualifications
The Director role is an inspirational leader, connecting the team to Publicis' overall strategic processes to drive powerful brand building and best-in-class creative. This is a high visibility role, which requires outstanding influential, collaboration and communication skills: