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    SEO/SEM Manager - Toronto, Canada - IDG

    IDG
    IDG Toronto, Canada

    2 days ago

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    Description

    Overview

    IDC Canada is seeking a dynamic and experienced SEO/SEM Manager to join our team. As an integral part of our marketing efforts, you will be responsible for driving organic and paid traffic to our digital properties/products, optimizing conversion rates, and ultimately contributing to the growth of our user base and revenue.

    Why IDC ?

    IDC is the most respected global technology market research firm. We are changing the way the world thinks about the impact of technology on business and society. Our people, data, and analytics create global technology insights that accelerate customer success. IDC has been recognized for four consecutive years (2020, 2021, 2022, 2023) by the IIAR as the Analyst Firm of the Year which is one of the highest accolades for the technology market research industry.

    Our collaborative, innovative and entrepreneurial culture is the perfect place for you to discover your future

    This role is based on IDC's downtown Toronto office location with a hybrid work schedule. Anyone located in the Greater Toronto Area must come into the office at least 1 day per week. We will also consider qualified candidates for 100% remote in an approved Canada location (Alberta, British Columbia and Nova Scotia).

    Responsibilities

  • Develop and execute SEO strategies to improve organic search rankings and drive high-quality traffic to our product pages and website.
  • Work closely with the product team to optimize landing pages, user journeys, and conversion funnels for maximum user acquisition and retention.
  • Manage and optimize paid search campaigns (Google Ads, to achieve targeted ROI and acquisition goals.
  • Conduct keyword research, competitive analysis, and stay updated with industry trends to inform optimization strategies.
  • Collaborate with content creators to ensure SEO best practices are integrated into content development and publishing.
  • Monitor and analyze performance providing regular insights and recommendations for improvement.
  • Stay informed about algorithm changes and updates from major search engines, adjusting strategies and tactics accordingly (including the impact of AI on search).
  • Stay updated with best practices and emerging trends in SEO, SEM, and digital marketing, sharing knowledge and insights with the team.

    • Qualifications

  • Bachelor's degree in Marketing, Business, or related field; or equivalent experience.
  • Proven experience (5+ years) in SEO/SEM management, preferably in a product-led growth environment.
  • Deep understanding of search engine algorithms, ranking factors, and SEO/SEM best practices.
  • Proficiency in SEO tools such as Google Analytics, Search Console, SEMrush, etc.
  • Experience managing Google Ads and/or other PPC campaigns with a track record of achieving KPIs.
  • Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
  • Excellent communication and collaboration skills, with the ability to work cross-functionally with teams such as content and product.
  • Certifications such as Google Ads, Google Analytics, or similar are a plus.

    • About IDC :

    International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,100 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company.

    IDC Canada is an equal-opportunity employer. It is the Company's policy to recruit and select applicants for employment solely based on their qualifications, with emphasis on selecting the best-qualified person for the job. Applicants must have a valid Canadian Social Insurance Number (SIN) card. Only qualified candidates will be contacted.

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