Jobs
>
Vancouver

    Director of Marketing - Vancouver, Canada - Victoria Netwitt

    Victoria Netwitt
    Victoria Netwitt Vancouver, Canada

    Found in: Talent CA C2 - 2 days ago

    Default job background
    Description

    Victoria Newitt Recruitment Inc has been retained by our client to search for a Senior Marketing Leader

    About the Company

    This brand is a leader in their field, an established values led, outdoor brand, growing fast. They have recently brought in a strong CEO to elevate strategy, processes and talent and to propel the business into the future and the next level of growth.

    We are seeking a strong strategic Marketing leader who will be his right hand, who will define and execute strategic marketing and communication plans based on business objectives, customer, consumer insights, and market trends consistent with the marketing strategy. Key skills for the Marketing Director will be the ability to combine their business acumen with marketing genius in identifying creative ways to achieve corporate goals for revenue growth, profitability, and market leadership.

    Our Shared Purpose

    This role will sit on the leadership team and report to the CEO, responsible for leading and building a dynamic marketing team, further enabled with progressive marketing tools, methodologies, practices, and business partners, managing agencies. This individual will come in and look at brand positioning, the visual representation and the expression across the markets. We are seeking someone strong at building relationships across the business, who will partner with sales and who will build out an innovation plan for the next 18-24 months.

    About the Role

    Primary Responsibilities

    In partnership with internal departments & General Managers:

    In-Sights & Analytics

  • Serve as the primary strategic resource for identifying and generating meaningful market, category, customer, consumer insights, trends and behaviors for the Canadian marketplace.
  • Monitor, analyze and report on consumer, customer and competitor activity with go-forward strategies and action plans that exploit opportunities and overcome challenges.
  • Select, partner and lead outside business consultants/partners in identifying target insights that can assist setting marketing and communication strategy and made actionable in the marketplace.
  • Ensure insights and analytics are in alignment to the business delivering company's top line, bottom line and market share business objectives, and broader business objectives.
  • Lead and drive the strategic roadmap for future innovation/renovation across all brand product categories.
  • Drive innovation planning via consumer insight, category/brand equity understanding, category/brand/geographic knowledge, and competitive analysis.

    • Execution & Customer Development Support

  • Develop captivating sales and marketing presentation decks that showcase company product and service value propositions; new and/or renovated product and packaging innovation; address customers' current and future business aspirations; incorporates meaningful customer, consumer, category, and marketplace insights; addresses competitor value propositions; and effectively positions brand as the go-to supplier.
  • Lead the marketing plan in the development and implementation of all customer sales decks.
  • Provide category, brand planning and leadership for the field. Ensure appropriate category and brand strategy, structure, systems, competency, and values are developed to meet the goals of the marketing plan and sales goals of the organization and regions.
  • Collaborate with Sales Channel/Segment Leads to support growth opportunities and/or defend base business, promotion and trade incentives.
  • Support the sales team by ensuring they possess impactful marketing/sales materials, marketing/communication presentations and customer innovation days, etc.

    • Communication

  • Collaborate with internal stakeholders regarding marketing and brand marketing campaigns; PR; social, digital and media plans; on-line sales etc. in support of achieving the corporation's strategic goals.
  • Communicate and disseminate in a timely fashion all pertinent market, category, customer, consumer, competitor insights, trends and behaviors.
  • Content creation and editing for key communications deliverables.
  • Ensure visibility to, and understanding of, current and target customers, market trends, products, pricing etc.

    • Deliverables

  • Define the potential of company as a brand in Canada.
  • Build out a fully detailed competitive game plan to include SWOT analysis, key players, market share and 1st set of directional routes for company developing its brand.
  • Take a high-level global business marketing strategy and define an intelligent systematic process of initiatives to establish a North American Marketing Department.
  • Identify the first set of marketing and selling tools to assist the General Managers, Sales and their teams sustaining their growth ie. promotion, activation, communication etc.
  • Identify and execute key timelines, milestones, and stakeholder involvement to deliver against the 3-5 years business plan.
  • Structure the Marketing Department activities so it becomes a valued and respected partner to the business reaching its ambitions.
  • Diverse Marketing Experience/Exposure: Product & Promotional Activation; Brand Management, etc.
  • Team spirit, player and creative problem solver that enjoys a fast-paced entrepreneurial environment.
  • University Degree/College Diploma in Marketing, Business Administration, Sociology, or relevant field of study. MBA nice to have.
  • Ability to translate research learning into meaningful and actionable insights & recommendations for the business.
  • Excellent priority, time and project management skills, set and follow priorities, manage multiple tasks and deadlines effectively.
  • Compelling presenter with excellent written and oral communication skills.
  • Customer-focused mindset. .
  • Strong strategic and analytical skills including the ability to analyze market data and drive actionable business plans.
  • Effective knowledge in the use of desktop publishing software such as InDesign, PhotoShop and Adobe Suite. Experience in using sales databases, CRM.

    • Core Competencies

  • Strategic: Develops, recommends, and implements strategic operation plans while anticipating long term trends and needs.
  • Service Oriented: Becomes knowledgeable of our business and the relationships between our customers and suppliers.
  • Initiative: Initiates courses of action that will lead to improved performance/effectiveness of the Business Unit Team.
  • Flexible: Demonstrates the ability to adapt and work within a variety of situations with various groups and individuals.
  • Results Orientation: Strives to beat or meet project deadlines; sets own high standards for quality of work.
  • Team Leadership: Works cooperatively with others, promoting team participation, innovative thinking, consensus, engagement, and commitment to delivering results.
  • Pivot HR Services

    Director of Communications and Marketing

    Found in: Appcast CA C2 A - 16 hours ago

    Pivot HR Services Vancouver, Canada

    Pivot HR Services is pleased to present this Director of Communications and Marketing role on behalf of our valued client, B.C. Centre for Innovation and Clean Energy (CICE). · Job Title: Director of Communications and Marketing · Salary: $120,000 · Organization: B.C. Centre for ...

  • JOB BANK CANADA

    Director of Digital Marketing

    Found in: Jooble CA O C2 - 17 hours ago

    JOB BANK CANADA Vancouver, BC, Canada

    Overview · Languages · English · Education · ~ Other trades certificate or diploma · Experience · 1 year to less than 2 years · Responsibilities · Tasks · Act as spokesperson for an organization · Answer written and oral inquiries · Assist in the preparation of brochur ...

  • Insight Global

    Director of Marketing/Business Development

    Found in: Jooble CA O C2 - 17 hours ago

    Insight Global Vancouver, BC, Canada

    Director of Business Development and Marketing · Perm · VAN · Insight Global is looking for a Director of Business Development and Marketing to join our client locally in Vancouver, BC. This is a full-time, permanent role that would require you to be on-site. The successful ca ...

  • Insight Global

    Director of Business Development and Marketing

    Found in: Jooble CA O C2 - 17 hours ago

    Insight Global Vancouver, BC, Canada

    Director of Business Development and Marketing · Post Date · Mar 26, 2024 · Location · Surrey, · British Columbia · ZIP/Postal Code · V3W7R7 · Job Type · Perm · Category · Managerial / Professional · VAN · Pay Rate · $131k - $196k (estimate) · Who Can Apply · Cand ...

  • Medline

    Vascular Market Sales Director

    Found in: Talent CA C2 - 4 days ago

    Medline Vancouver, Canada

    Vascular Market Sales Director ( Job Number: · LEA01018Z ) Primary Location · : US-CA-Los Angeles Other Locations · : US-WA-Seattle, US-AZ-Phoenix, US-CA-San Francisco Description · Oversee and lead Medline's Vascular sales efforts within key hospital heal ...

  • Richmond Anti-Aging Clinic and SkinArt MD Clinic

    marketing director

    Found in: Talent CA 2 C2 - 1 day ago

    Richmond Anti-Aging Clinic and SkinArt MD Clinic Richmond, Canada

    Education: Bachelor's degree · Experience: 5 years or more · or equivalent experience · Budgetary responsibility · $500,001 - $1,500,000 · Tasks · Develop promotional materials · Hire, train, direct and motivate staff · Plan and control budget and expenditures · Assist in product ...

  • Richmond Anti-Aging Clinic and SkinArt MD Clinic

    marketing director

    Found in: Talent CA 2 C2 - 1 day ago

    Richmond Anti-Aging Clinic and SkinArt MD Clinic Richmond, Canada

    Education: · Expérience: · Education · Bachelor's degree · or equivalent experience · Budgetary responsibility · $500,001 - $1,500,000 · Tasks · Develop promotional materials · Hire, train, direct and motivate staff · Plan and control budget and expenditures · Assist in product ...

  • Trulioo

    Senior Director, Marketing Operations

    Found in: Talent CA C2 - 2 days ago

    Trulioo Vancouver, Canada

    Position Summary: · We are seeking a talented and strategic, systems-loving, and number-crunching cross-functional marketing leader to join our dynamic team at Trulioo. In this role, you will play a pivotal part in aligning our marketing efforts with our strategic priorities, ga ...

  • Edelman

    Account Director – Marketing, New Business and Agency Operations

    Found in: Talent CA C2 - 6 days ago

    Edelman Vancouver, Canada Full time

    At Edelman, we are in relentless pursuit of an equitable, impactful, respectful, and culturally curious workplace that drives innovative thinking, cultivates diverse ideas, and promotes true collaboration among our employees and our partners. Each day and on each project, our goa ...

  • Targeted Talent

    Marketing Director

    Found in: beBee S2 CA - 3 weeks ago

    Targeted Talent Delta, Canada Full time

    Job Summary:Are you an expert in B2B Marketing? Have you been engaged in strategy development and execution to drive qualified leads? Have you taken a new brand and created an impact? · We are looking for an experienced B2B Marketing Director, to support our B2B Marketing and to ...

  • Targeted Talent

    Marketing Director

    Found in: beBee S2 CA - 1 week ago

    Targeted Talent Langley, Canada Full time

    Job Summary:Are you an expert in B2B Marketing? Have you been engaged in strategy development and execution to drive qualified leads? Have you taken a new brand and created an impact? · We are looking for an experienced B2B Marketing Director, to support our B2B Marketing and to ...

  • LIFE TREE TRADING INC.

    marketing director

    Found in: Talent CA 2 C2 - 6 days ago

    LIFE TREE TRADING INC. Surrey, Canada

    Durée de l'emploi: Permanent · Langue de travail: Anglais · Heures de travail: 35 hours per week · Education: · Expérience: · Education · College/CEGEP · or equivalent experience · Work setting · Urban area · Business · Management · Tasks · Train and supervise staff · Develop p ...

  • Royal Bank of Canada

    Director, Senior Commercial Markets

    Found in: Talent CA C2 - 3 weeks ago

    Royal Bank of Canada LANGLEY, Canada Full time

    Job Summary · Job Description · What is the opportunity? · As a Director, Senior Commercial Markets, you are aligned to our Senior Commercial Markets (SCM) client segment within Commercial Financial Services (CFS), defined as commercial clients with annual sales revenue between $ ...

  • Vancouver Airport Authority

    Manager, Software Development

    Found in: ClickTrader US C2 - 16 hours ago

    Vancouver Airport Authority Vancouver, Canada

    Are you someone who has passion for aviation and software development? The aviation industry is ever-changing – it is what makes our work exciting yet fulfilling. YVR is the only airport in the world to have an in-house software development team and your work will help deliver in ...

  • Soprema

    Sales Director

    Found in: Indeed CA C2 - 17 hours ago

    Soprema Vancouver, BC, Canada Full time

    Diploma Bachelor · Shift Day · Job status Permenant · Workplace , 52nd Avenue Surrey, Colombie-Britannique · Work timetable Full-Time | 40H/week · Years of experience 10 ans et + · Rate To be determined · Date according · WHY SHOULD YOU JOIN OUR TEAM? · Participation in pr ...

  • Soprema

    Sales Director

    Found in: Indeed CA C2 - 17 hours ago

    Soprema Vancouver, BC, Canada Full time

    Diploma · Bachelor Shift · Day Job status · Permenant Workplace · , 52nd Avenue Surrey, Colombie-Britannique Work timetable · Full-Time | 40H/week Years of experience · 10 years and more Rate · To be determined Date according · As soon as possible · WHY SHOULD YOU JOIN O ...

  • Vivreau

    Marketing Intern

    Found in: Appcast CA C2 A - 16 hours ago

    Vivreau Vancouver, Canada

    At Vivreau, our philosophy is simple: high quality water is an essential need and can be provided in an environmentally responsible, health-promoting way that fits with any business's unique objectives. As we move forward into our fourth decade of industry-defining operation, our ...

  • DUER

    Graphic Designer

    Found in: Appcast CA C2 A - 16 hours ago

    DUER Vancouver, Canada Full time

    Reporting to the Art Director we're looking for a full-time Graphic Designer to join the brand and creative team. The ideal candidate will have a well-rounded background in graphic design within the apparel industry and confidence to create highly engaging work across all channel ...

  • Destination Vancouver

    Vice President, Meetings

    Found in: Appcast CA C2 A - 13 hours ago

    Destination Vancouver Vancouver, BC, Canada

    Strategic Accountabilities: · Sales Strategy & Development: Develop and execute a comprehensive sales strategy focusing primarily on City Wide conventions and meetings, and events of various sizes and scopes to Vancouver. Leverage the city's unique offerings and competitive advan ...

  • Eminence Organic Skin Care

    Senior Digital Operations Manager

    Found in: Appcast CA C2 A - 7 hours ago

    Eminence Organic Skin Care Vancouver, Canada

    Location: 530 West Broadway, Vancouver BC, Canada · Core hours: Monday to Friday from 8am – 4:30pm PST · We value collaboration, both in-person and remotely. This position is classified as Hybrid under our Hybrid Work Program Policy, where this position is required to be onsite 3 ...