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Toronto

    Chargé(e) de site e-commerce - Toronto, ON, Canada - Localised

    Localised
    Localised Toronto, ON, Canada

    1 week ago

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    Description
    Localised is local-first ecommerce. We have reimagined how brands and shoppers transact across borders, languages, currencies and cultures.

    With our own all-inclusive global ecommerce platform, we rapidly design, build, operate, optimize and market highly localised country-specific ecommerce sites in foreign markets for coveted brands.

    We help brands go global by being local. We are what brands expanding globally do next.
    We're looking for an Ecommerce Manager, LATAM.

    As an Ecommerce Manager, LATAM, you'll manage all aspects of day-to-day ecommerce trading for our ever-expanding client list of sites in LATAM (including Mexico).

    You will have expert knowledge on how customers in LATAM expect ecommerce sites to look, feel and behave, and how to build brand awareness and acquire customers in LATAM.

    You will be the voice of the LATAM customer in the business and use data-driven insights to inform how we innovate.

    You will be responsible for total LATAM GMV (revenue), site conversion improvement, and shopper NPS.
    Manage all aspects of day-to-day trading of our ecommerce sites in LATAM
    Be responsible for revenue targets and other KPIs including average order size, value, conversion rates and returns for our ecommerce sites in LATAM, as well as generating relevant reporting daily, weekly, monthly result vs targets
    Create and own trading calendars for our ecommerce sites in LATAM
    Own the analytical and CRO tools that will help unlock greater insight to build hypotheses and then test in order to generate incremental output against your KPIs
    Own all visual merchandising for the ecommerce sites in LATAM from product to signposting and work with the Content and Design teams to create engaging content that drives sales
    Define, shape and implement long-term tactics to exceed revenue targets and KPIs and proactively seek opportunities to drive incremental growth, engaging key stakeholders across all areas of the Product, Brand, Marketing, Finance and Operations functions
    Support the Marketing function to build, execute and optimise marketing tactics to generate incremental traffic (including paid search, paid social & CRM) to the ecommerce sites
    Support and challenge the Technology / Product team to design, develop and deploy the tools you need to deliver your objectives, quickly resolving any short-term bugs or general functionality issues
    Build expert knowledge in LATAM customer insights, retail benchmarking, consumer trends, ecommerce trends, payment landscape, logistics landscape and marketing best practices
    Have 5+ years experience managing LATAM ecommerce sites/businesses
    Have fully operational to leading edge experience with eCommerce CMS / Platforms, Analytical / CRO tools like Google Analytics etc
    Have working knowledge of demand creation and optimisation of inbound traffic channels from Organic, Earned, Paid Media & CRM
    Are able to work in a high-performance environment and deliver against challenging deadlines
    Have great understanding of retail, e-commerce and marketing businesses; Have a proven track record as a commercial individual, who understands brand, fans and customers
    You understand how to maximise output in conversion activity where a blend of skills and experience are required (data analysis vs creative visual merchandising and UX)
    We share our point of view.
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