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    Senior Specialist, Marketing - Edmonton, Canada - BDO

    BDO
    BDO Edmonton, Canada

    2 weeks ago

    BDO background
    Full time
    Description

    Putting people first, every day

    BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a with a high priority on your personal and professional growth.

    Your Opportunity

    We are looking for a Senior Specialist, Marketing to join our Markets team. The role will be located in Vancouver and the successful candidate will work on a National Marketing plan:

  • Support marketing, branding, and go-to-market efforts nationwide and own the following responsibilities:
  • Develop and execute strategies for designated Markets campaigns, including prospecting and cultivation initiatives, strategic partnerships and sponsorships; and actively participates in the adoption of digital marketing technologies
  • Develop and execute brand amplification strategies in alignment with the Firm's service offering
  • Conduct research and analysis on potential marketing campaigns
  • Evaluate campaign performance, including return on investment tracking, delivering feedback, and providing debrief/post-event reports and analysis
  • Develop and track project plans including budgets, approvals, key dates and milestones to ensure deadlines and deliverables
  • Work closely with our Markets team and provide support as necessary
  • Develop an understanding of a fast moving business and marketplace. Application of marketing acumen and market knowledge to decisions and actions.
  • Oversee and track project deliverables track approvals, key dates and milestones to ensure deadlines and deliverables
  • Day-to-day liaison with the internal marketing teams
  • Coordinate the production of content for websites, collateral and on social media channels as well as scheduling and creating email marketing plans
  • Provide Event support, Virtual and In-Person, on an as needed basis, including set-up and onsite support for events, manage all pre, during, and post-event logistics from beginning to end.
  • Provide list management support for events, email marketing campaigns, through leadership, industry programs, etc.
  • Assure BDO corporate visual identity standards
  • Periodically travel to other locations

    • How do we define success for your role?

  • You demonstrate BDO's core values through all aspects of your work: Integrity, Respect and Collaboration
  • You understand your client's industry, challenges, and opportunities; client's describe you as positive, professional, and delivering high quality work
  • You identify, recommend, and are focused on effective service delivery to your clients
  • You share in an inclusive and engaging work environment that develops, retains and attracts talent
  • You actively participate in the adoption of digital tools and strategies to drive an innovative workplace
  • You grow your expertise through learning and professional development

    • Your experience and education

  • You have a University Degree in Communications, Marketing, Business or related discipline
  • You have 5–7 post-graduation, years of B2B working experience in a marketing role
  • If you have experience with Professional Services firms, it is an advantage
  • You have strong experience with Microsoft Word, Excel and PowerPoint
  • If you have experience of marketing technology tools, it will be considered a strong asset
  • You possess experience with branding, digital and display advertising, events/project management, collateral development, tactical and execution level marketing planning, and administrative skills
  • You have the capacity to meet tight deadlines, steer several projects simultaneously and manage priorities
  • You have the ability to undertake projects and task autonomously and with creativity
  • You have strong communication and presentation skills, both in written and verbal correspondence, while being detail-oriented
  • You have excellent interpersonal skills, capacity to build strong relations with demanding professionals and ability to communicate confidently with all levels of the organization
  • You are a disciplined, driven, self-starter with a commitment to continuous development and application of skills learned
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