Coordinator/ Business Development Promotions - Toronto, ON, Canada - Douglas College

Description

Day of the Week Mondays to Fridays Shift 8:30am to 4:30pm Work Arrangements This regular, full-time (35 hours per week) position is available starting May 6, 2024. Regular hours of work are Monday to Friday, 8:30am to 4:30pm. Shift days and times may change depending on the Department's need. Occasional evening and/or weekend work may be required. The position is located at the New Westminster and Coquitlam campus; however, successful candidate must be available for occasional work at off campus locations. Douglas College is committed to supporting a healthy work/life balance for employees. A modified/flexible schedule and/or hybrid work from home arrangement may be considered, subject to the terms of the College's Work From Home Policy. What Douglas Offers DO what you love. Be good at it. That's how Douglas College defines a great career. It's a philosophy that resonates through our classrooms, our offices and our boardrooms. It inspires our students and drives us to make Douglas College one of BC's Top Employers. We love what we do. And we're looking for passionate, motivated people to join us in making one of Canada's best colleges even better. The Role Reporting to the Director, Business Development, the Coordinator, Business Development Promotions is responsible for the overall implementation strategy, coordination, planning, design and production of promotional items, in support of Business Development Department programs and activities. Promotional activities and items created include, but are not limited to, online and social media promotions, print and graphic design initiatives, poster campaigns, banners creation, and email campaigns that meet Marketing Communications Office ( MCO ) brand strategy and guidelines. The Coordinator contributes to the College Strategic Plan by promoting Business Development Department programs, to the College community and its stakeholders. This role promotes activities instrumental to students to act as ambassadors of the College, to continue to learn outside the classroom, and to find work experiences that are inspiring and relevant which will ultimately enhance their job seeking success once they have graduated. The Coordinator provides exceptional client-centred service to all stakeholder groups which is critical to the College's reputation for developing employment-ready students. Responsibilities

• Provides promotional strategy to the department on an annual and ongoing basis
• a) maps out the yearly calendar of events and related promotions, adding new initiatives throughout the year;
• b) reviews promotional activities identifying deficiencies and recommending options to better meet identified goals;
• c) identifies, provides estimates for, orders and tracks budgets for all promotions activities and items;
• d) works collaboratively with the MCO to inform the Communications Plan for the Business Development Department;
• e) works collaboratively with the Marketing Communications Office to prepare information Career Centre programs for College marketing and communications materials such as the College website, brochures, information packages and promotional advertising;
• f) supervises the Events Assistant on all aspects of event development and delivery;
• g) assists in hiring, supervising, training, scheduling, evaluating and time sheet sign off for student assistants/co-op students, as required;
• h) works closely and collaboratively within the Career Centre team and (as required) Faculties, the MCO and the Douglas College Alumni Office to conceptualize and deliver student events.
• Promotes Career Centre programs and events to external stakeholders
• a) liaises with the BD Department team to establish external stakeholder requirements;
• b) plans, manages, executes and tracks all social media promotions and email campaigns in collaboration with MCO ;
• c) maintains contact with employers, as required for promotions, in line with Business Development procedures;
• d) promotes a variety of on- and off-site activities to promote Douglas College, its students and Career Centre programs, in collaboration with MCO .
• Promotes Career Centre programs internally to the College community
• a) posts promotional announcements on the Career Centre CRM , Blackboard and other channels as appropriate;
• b) identifies correct student targets for email campaigns, working with Faculty and AOs to refine outreach and recommends appropriate communications channels;
• c) advises on response to email campaigns and revises promotional strategy to address needs;
• d) supervises the scheduling of presentations to students and to DAC , FEC and all-faculty meetings;
• e) liaises with Deans, Associate Deans, Chairs and Program Coordinators to promote Career Centre activities and to raise awareness and participation by students.
• Plans, designs and produces promotional and support material that meets MCO brand guidelines
• a) designs and produces all visual materials for use across all promotional channels to promote activities and training at the Career Centre using a variety of media and specialized software;
• b) works to tight deadlines to coordinate workflow and completion of promotion projects;
• c) ensures all visual communications meet Douglas College and MCO standards;
• d) prepares electronic files for reproduction and liaises with internal and external printers to ensure files are built properly from a technical perspective;
• e) coordinates delivery of art work to internal and external printers and communicates with them to ensure quality control of the output;
• f) acts as art director for photography assignments outsourced to internal or external photographers; sets up studio or other locations and assists photographers at photo shoots; occasionally takes photos for publication;
• g) organizes and maintains inventory of photography assets;
• h) researches and recommends for approval appropriate branded gifts, and provides cost estimates, tracks budgets, and ensures records of invoices, purchase orders etc., are provided to the Administrative Officer, Business Development;
• i) production of required artwork to meet the promotional requirements of the Department;
• j) maintains a supply of promotional gifts; including storing and retrieving of gifts and maintaining inventory records as required.
• Manages start-to-finish promotion process for Career Centre programs & activities
• a) updates and maintains all databases and records, including but not limited to CRM system, BD team files, records of email campaigns and all design artwork; b) discretely manages confidential material and information.
• Performs other related duties
• a) serves on relevant College committees as requested;
• b) performs other duties as assigned.

To Be Successful in this Role You Will Need

• A two-year diploma in marketing, graphic design, communications, journalism, public relations, or related field from a recognized post-secondary educational institution.
• Minimum of three years of directly related work experience or an equivalent combination of education, training and experience.
• Demonstrated knowledge of promotions practice; knowledge of and ability to implement best practices in copywriting and communications, graphic design, print production, advertising, online communication, email campaigns, and copywriting.
• Strong ability to work collaboratively as a member of a team to meet Departmental goals and objectives.
• Proven ability to work as a supervisor and team leader to guide complex projects to completion on time while involving diverse stakeholders and marketing and communication professionals.
• Excellent working knowledge of the English language (written and verbal) with specific emphasis on marketing and writing skills, spelling, grammar and punctuation.
• Ability to initiate or recommend new projects, and to find creative solutions while adhering to College standards and key messages.
• Proven ability to produce effective writing styles/formats for a wide variety of electronic/Web-based, print and outdoor media for marketing, and internal and external communications objectives.
• Demonstrated strong understanding of graphic design principles, plus a working knowledge of graphic design software such as Adobe Creative Suite (InDesign, Photoshop, Illustrator).
• Demonstrated ability to prioritize and manage multiple projects; ability to meet tight and frequent deadlines.
• Good working knowledge of digital printing techniques and processes.
• A demonstrated ability to interact effectively and tactfully with College employees, students, outside vendors and the public.
• Demonstrated working knowledge of computer applications and in particular Microsoft Office (Word, Excel, PowerPoint).
• Familiarity with best practices in Web content as well as site navigation, usability and design.
• Ability to work independently and to focus for prolonged periods on tasks requiring high levels of concentration and accuracy such as project planning.
• Ability and willingness to work at either major campuses.
• Ability to maintain confidentiality.
• Ability to take publication-quality photographs is an asset.

Link to Full Position Profile Equity Statement Douglas College is committed to fostering a diverse, inclusive and equitable learning and working environment. In support of this journey, we welcome all people to apply, including people from groups that are experiencing inequity, including, but not limited, to Indigenous Peoples, racialized or persons of colour, persons with mental or physical disabilities, persons who identify as women, and/or persons of marginalized sexual orientations, gender identities and expressions, and persons of all faith identities, age, marital status, and parental status. Needs a Criminal Records Check No

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