- Leads Multi-Channel Cycle Planning, provides local guidance, refinement process, CRM model building (in Veeva), and performance measures.
- Designs targeting methodologies, in close consultation with Customer Data and Insights, Marketing, and Sales management.
- Advises on field Incentive Compensation design and evaluates field team performance.
- Advises Business Units in designing field forces, including structure, geo-location, and sizing.
- Lead CRM acumen training & development, ensuring field teams have required skills and competencies to leverage CRM and Next-best-action technologies to execute strategic plans.
- Develops / delivers new-user training, ongoing Veeva best-practices, territory analytics & planning skills development for field teams.
- Leads the affiliate level adoption of regional FE/L strategy initiatives, ensures these are carefully considered by assigned business unit(s) and local leadership.
- Represents Canada BIO within regional data and technology communities, and ensures bilateral collaboration on key Biogen technology and FE/L priorities.
- Bachelor's degree in an analytical discipline, e
- Veeva CRM Expert – administrator / (local) developer
- Expertise in Field Excellence within Canada, ideally with specialist-focused and rare diseases teams.
- Advanced data manipulation skills, e.g., query, tabulation, charting, dashboarding, coding
- Strong project management skills
- Fluent in English
- French an asset
-
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Manager, Planning - Toronto, ON, Canada - The Institute for Performance and Learning
Description
Job Description Reporting to the Affiliate Lead, Customer and Market Insights, you are responsible for all aspects of planning, enabling, and performance tracking for Biogen's field force efforts across your assigned business unit(s).
You work closely with these teams to ensure field staff possess the process and system competencies to ably deploy Biogen's field-focussed planning and CRM platforms in the optimal management of their territories.
You own all aspects of field-facing performance reporting for field-based personnel in Canada.As the expert for Canada-generated data, you collaborate closely with the regional Customer Data organization to ensure above-affiliate reporting that leverages Canada-sourced data is accurate and accessible to Canada-based stakeholders.
Planning & Executiong:
data science, mathematics, engineering, life sciences or equivalent professional experience.
Strong collaboration skills:
must be able to navigate and manage the needs of multiple stakeholders and take guidance from CMI, Senior Leadership.
Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team.
We work together to overcome obstacles and to follow the science.We are resilient as we strive to make an impact on our patients' lives and on changing the course of medicine.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve.
We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.