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    Vice President - Vancouver, BC, Canada - Arc'teryx Limited

    Arc'teryx Limited
    Arc'teryx Limited Vancouver, BC, Canada

    2 weeks ago

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    Description

    As our VP, Brand Management at Arc'teryx, you will lead a dynamic team of leaders responsible for shaping the brand's reputation, telling our most authentic story, and developing our presence and positioning on a global scale.

    You will be instrumental in creating and driving global brand strategies that communicate our most important values and connect our brand to the outdoor communities many diverse audiences.

    Your leadership will help guide Arc'teryx into the future through expert strategic positioning and management of our brand narrative.
    This role is based out of our North Vancouver office and is open to hybrid work.

    You and your team of direct reports will partner closely with Product Design, Regional Marketing, Brand Creative, Brand Communications, and Our Brand Integration team to execute the Arc'teryx brand strategy, both within the organization and externally with our guest.

    You will lead and drive the evolution of our cross-functional strategic input, enable key design and innovation stories, and empower creativity across the business through clear strategic planning.

    If you were a VP, Brand Management now, here are some of the core activities you would be doing:

    Driving vision and leadership for a diverse team of strategists, brand managers, athlete program manager, and relationship builders
    Fostering close collaboration with cross-functional teams, including Marketing, Design, Product, and Commercial
    Overseeing the creation of resonant, innovative brand campaigns that amplify Arc'teryx's presence across all channels
    Working with our Brand Intelligence team to establish performance metrics and KPIs to gauge the impact of brand initiatives, and continually refine strategies based on data-driven insights
    Championing a culture of belonging within the brand management function, embedding Arc'teryx's values into all aspects of brand strategy
    Setting strategic direction and maintain close partnership with our regional brand leaders to drive consistency around the globe
    In collaboration with design, helping enable creativity and innovation to reach new market segments
    Executing on how we interact with our community, social and environmental partnerships
    Building the future of our athlete programs and developing a foundation for how we impact their lives
    Owning strategic brand collaborations and how they tie into our vertical future.
    Presenting strategy and product stories at all key stage gate meetings to excite and inspire stakeholders
    Setting the global benchmark for how we build our brand through major community investment, storytelling, and partner/athlete relationship
    Are you our next VP, Brand Management?
    You are acutely aware of the outdoor industry, technical outdoor product, you are connected to the culture of outdoor sport, and understand the highest-level of mountain athlete performance
    You've built a successful career on collaborating and inspiring ideas that have led to major brand advancements in the outdoor industry (both vertical and wholesale)
    You have years' experience leading creative functions for an apparel brand
    You set a clear vision, align your team around common objectives, and foster commitment to these objectives
    You have a strong awareness of the Arc'teryx brand, product, and consumer.
    You understand the retail and digital landscape including the latest trends and innovations
    You remain highly flexible and adaptable when faced with ambiguity
    A reasonable estimate of the pay range is CAD$204,000- CAD$255,000 at the time of this posting. Within the range, individual pay is determined by factors such as job-related skills, relevant experience, education and/or training.

    Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better.

    We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.

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