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    Digital Partner - Markham, ON, Canada - Astellas Pharma

    Astellas Pharma
    Astellas Pharma Markham, ON, Canada

    1 week ago

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    Description

    At Astellas, we are relentless in our pursuit of scientific progress and in tackling unmet medical needs, demonstrated by our legacy in oncology, overactive bladder and transplant and our impressive pipeline in women's health, blindness and regeneration, genetic regulation, immuno-oncology, mitochondria, and targeted protein degradation.

    We are a global pharmaceutical company headquartered in Japan, with a team of more than 14,000 managing operations in approximately 70 countries around the world.

    In Canada, we are growing to meet the exciting opportunities realized by our legacy brands and rich pipeline of innovative treatments.

    We work to create a culture where our people feel empowered to pursue brave ideas and ambitious outcomes, to have the confidence to be accountable for a higher standard of performance and embody a competitive and solutions-oriented mindset.

    The Omnichannel Experience Partner, Canada interfaces with brand & therapeutic areas of the local Canada affiliate and is responsible for supporting delivery of optimal customer engagement and experience.

    This role will interact closely with commercial teams to maximize the operating processes.

    The scope of this role is dedicated to Canada and requires a broad mixture of skills such as technical comprehension, process details, peer influencing, analytical abilities and the ability to apply operational knowledge to achieve strategic objectives.

    Responsible for leading local market commercial teams' digital transformation to provide omnichannel capability and operational expertise that optimizes delivery of seamless customer engagement and exceptional experience.

    Responsible for 1:1 and 1:few sharing, teaching, coaching and application of frameworks for omnichannel digital product planning, digital product subject expertise provision and resource allocation modeling that can be leveraged by in-market teams.

    Responsible for driving brand performance within cluster and market in partnership with commercial teams against overall OSO KPIs and other omnichannel objectives.

    Responsible for embedding capabilities within affiliate businesses such as channel goal definition, content creation, mix selection and roll-out strategy, customer journey mapping, campaign calendar and channel orchestration and measurement.

    Responsible to contribute to the objective assessment of market performance specific to designated brands/business, and responsible to create and carry out action plans / performance plans where markets are underperforming.

    Responsible for various marketing enablement solutions, ways of working, and other content and marketing operations elements specific to the local market and environment.

    Responsible to remain aware of multiple ongoing objectives and initiatives such as: strategic brand marketing, Content Operations, Content Platforms, and Omnichannel excellence among others.

    Represent the business needs, use cases, challenges, and feedback to support the continued evolution of the OSO digital transformation ambitions and agenda.

    To coordinate/collaborate with ComEx Head/ Business Unit Director and other colleagues at the affiliate level to ensure there is alignment.

    The individual will be co-located with the Affiliate team and critical to their success will be their ability to continue to integrate within the local teams, providing value derived from global programs and initiatives while ensure local relevance and pull through.

    Other OSO Experience Partners, local market and regional commercial director roles.

    Scope:
    Support to regional or local organization.


    Work Experience:
    Solid experience within pharmaceuticals, healthcare, and/or multinational corporation with global operations and local footprint.
    Brand marketing experience including digital strategy, digital marketing, and other multi-channel and content creation roles.
    Demonstrated ability to be a consistent high-level contributor or leader of multiple projects, processes, or functions.
    Proven track record of success being a high-level independent and team contributor to lead multiple projects and processes.
    Previous omnichannel design experience within FMCG and/or other content rich marketing industry.

    Previous digital transformation experience and/or other coaching and consulting/advisory type roles enabling others to learn and grow from your experience.

    Previous use of marketing automation technology and/or agency experience.
    Experience within oncology and other specialty brands.
    Astellas Pharma Canada welcomes and encourages applications from people with disabilities. Astellas Pharma Canada requires full Vaccination against COVID-19 as a condition of employment. Reasonable accommodation to this policy may be granted for a valid accommodation request under human rights legislation.
    No telephone inquiries, in-person applications, or agencies please.
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