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    Marketing Manager Remote Work - Toronto, ON, Canada - Baselane

    Baselane
    Baselane Toronto, ON, Canada

    2 weeks ago

    Default job background
    Description
    Baselane is a rapidly growing banking and financial management platform for individual landlords and real estate investors.

    We are backed by leading FinTech investors, including Matrix Partners, Activant Capital, Collaborative Fund, Conversion Capital, Diagram Ventures, ThomVest, and many FinTech leaders from PayPal, eBay, Google, and more.

    We are building the future of financial services for the 12+ million individual landlords and real estate investors who own over 25 million homes in the United States.

    Our mission is to empower landlords with financial services, automated tools, and actionable insights to help them save time, increase their returns, and grow their investment portfolios.

    We seek a dynamic Community Marketing Lead to spearhead the development and engagement of Baselane community initiatives.

    The ideal candidate will have a blend of creativity, enthusiasm for real estate investment, and the ability to drive real learning and brand community initiatives.

    With a strategic mindset, you will be responsible for creating online and offline engagement opportunities, cultivating partnerships, and fostering a collaborative environment for our diverse audience of real estate investors.

    You will also be responsible for driving higher user retention and loyalty through engaging community platforms, programs, and events.

    Strategy and Planning:
    Develop and execute community strategies to increase brand awareness, trust, and website traffic.
    Identify, schedule, and prepare assets for conferences and events. Represent Baselane at conferences, meetups, and local events, enhancing offline presence and partnerships.

    Brand Ambassador program:
    Establish and manage a Baselane Ambassador program, growing community advocates.

    Webinars:

    Plan webinars, help run live sessions, and help schedule the Baselane executive team to participate in industry forums to promote .


    Social Media:
    Craft and maintain a content calendar for social media, ensuring daily engagement and growth.

    Own Forum:
    Moderate Baselane's own community forum, fostering active discussions and providing support.

    External & Internal Collaboration:
    Collaborate with marketing, SEO teams, and influencers to develop tailored educational content.
    Monitor engagement metrics, analyze community health, and report on KPIs to measure success.

    Relationship Management:
    Maintain strong relationships with community members, influencers, and partners, providing support beyond promotional activities.

    Customer Feedback:
    Gather and integrate user feedback to shape community strategies, programs, and product insights.
    Bachelor's degree in Marketing, Communications, Business, or a related field.
    ~2-3 years of community management experience, preferably focusing on real estate investing.
    ~ Exceptional communication and relationship-building skills.
    ~ Proficient in social media management and analytics tools.
    ~ Knowledge of real estate investing or a strong interest in learning and engaging with the RE investment community.
    ~ Experience in event planning and management, both online and offline.
    ~ Proactive and independent, able to lead projects and collaborate with a cross-functional team.

    A culture that values innovation, efficiency, and a community-first approach.
    High-quality Medical, Vision, and Dental Insurance
    Life Insurance and Disability Coverage
    Flexible working hours and location
    Remote working stipend to set up a home office
    One Medical membership
    Regular social events
    You'll report to the head of Partnerships and Affiliate Marketing

    Location :
    NYC Hybrid office, Toronto Hybrid office, or remote U.
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