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    Team Lead Content Strategist - Toronto, ON, Canada - Dept

    Dept
    Dept Toronto, ON, Canada

    4 weeks ago

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    Description

    We were born digital and we are a new model of agency, with a deep skillset in tech and marketing.

    Our culture is big enough to cope and small enough to care.

    Meaning, that with people across 20+ countries, we're big enough to provide you with the best tools, global opportunities, and benefits that help you thrive.

    This role is part of our Personalized Creative team. Our specialty is hyper-personalized, digital communications that change perceptions, shape new behavior's, and shift market share for our clients including eBay, Ancestry, Walmart, and more

    In this role, you'll lead the DEPT North American strategy team and help grow the team's vision, evangelize the service across DEPT and in the marketplace, while helping our teams execute on a wide range of projects for our fantastic clients.

    As an Agency, we help our clients create more meaningful connections with their customers.

    Your role is instrumental in unlocking insights, targeting the right audiences, setting the tone and message for campaigns, and helping to craft unique customer experiences.

    In this role, you'll lead the DEPT North American strategy team - helping grow the team's vision, evangelize the service across DEPT and in the marketplace, while helping our teams execute on a wide range of projects for our fantastic clients.

    While you're instrumental in supporting and growing the strategy team, you will also be the foundation of any creative project, providing the creative team and client with insights gleaned from market research.

    You truly get to know and understand a client's brand and objectives so that you can make informed, grounded recommendations.

    Your curious nature and analytical mind mean you build plans that go beyond a single project and are constantly looking to the future.

    You will be across multiple accounts and channels, working closely with Creative and Account Management to:
    Collaborate with client marketing leads to develop strategic roadmaps against outlined business objectives.
    Develop onsite content strategy frameworks and guidelines for our clients

    Map customers' holistic journeys to ensure we are providing consistent messaging throughout all communications, and ensure that our onsite marketing is working as hard as possible.

    Work with our clients to outline approaches to optimise channels and CRM

    Determine how our onsite activity fits into the larger marketing mix to identify any gaps as well as possible enhancement opportunities.

    Develop strategic positioning and create briefs for big beats/marketing moments for which creative assets will be produced.
    Develop creative strategies to respond to the businesses strategic focus.
    Help define and drive new initiatives to deliver against the roadmap.
    Lead and manage the North American Strategy team
    Develop end-to-end creative and customer experience strategies following our Planning Methodology.
    Critically analyse and interpret research and reporting, using this information to inform and improve strategies.

    Ensure plans fit client goals, are optimised for multiple audiences, push to desired action, and are tested and measured effectively.

    This is a client-facing role supporting a key account; the ideal candidate should be able to create convincing propositions, present strategy to clients and help Account and Creative teams plan, optimise, implement, test, and measure.

    you will work hand in hand with the Accounts team, cascading to the wider disciplines and providing the ideal environment for creative development.

    This is an omni-channel digital role covering email, web, display and social and wider customer experience design.
    Experience developing content strategy for digital channels
    A good grounding in end-to-end, omni-channel marketing
    Confident understanding of how to turn business goals into actionable marketing and communication goals.
    Knowledge of how to use data and insight to create profiles and personas for use in digital channels.
    Experience of A/B and multivariate testing methodologies.
    Channel expertise in email, web, display, and social with an emphasis on innovation.
    Understanding of and ability to articulate best practice in digital marketing.
    10 Public Holidays + Birthday off
    ~ Medical, Dental, and Mental Health Support/Benefits (through Canada Life Insurance)
    ~ A flexible, hybrid working policy
    ~ Buddy Program:
    You will be paired with a 'Buddy' to help you through your first weeks' at DEPT
    ~ Tons of Office perks in our Toronto office Enjoy biweekly breakfasts and lunches, tons of free snacks, and of course team events on the regular
    ~ Whether big or small, local or global — at DEPT you'll get the opportunity to work with clients of all sizes and across all industries. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
    ~ Global annual DEPT Cares Month in which employees come together and donate their skills to support local charities.
    ~ Menopause Policy - Flexible working arrangements: if you are experiencing menopause symptoms that affect your ability to perform at your best during specific times of the day, we encourage you to discuss flexible working arrangements with your line manager and/or People & Culture team. We aim to provide you with the flexibility you need to manage your work effectively.
    Our Sickness Absence Policy, detailed in your Staff Handbook, can provide additional information.
    We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability.
    DIVERSITY, EQUITY, & INCLUSION

    Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do.

    Want to know more about our dedication to diversity, equity, and inclusion?
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