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    Partner Marketing Lead - Toronto, ON, Canada - Chesamel Group

    Chesamel Group
    Chesamel Group Toronto, ON, Canada

    3 weeks ago

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    Description
    Who We Are Chesamel delivers workforce solutions to enable business transformation. Some of the world's biggest tech companies choose Chesamel to help solve their marketing and workforce challenges.

    We deliver marketing transformation to our clients either via either:

    embedding consultants directly with our clients to deliver exceptional integrated marketing solutions, or

    Via our marketing hub which acts as a one-stop-shop to clients and provides fully scoped, end-to-end delivery and execution of high quality marketing campaigns across both B2B and B2C activations.

    We are headquartered in London with presence in 17 countries globally.

    You will be working as part of a team of consultants, embedded directly with our client delivering an integrated marketing service.

    Our client helps millions of organisations empower their employees, serve their customers, and build what's next for their business, all with technology built in the cloud.

    Their products are engineered for security, reliability and scalability, running the full stack from infrastructure to applications to devices and hardware.

    You will be embedded in a team dedicated to helping businesses ranging from enterprises to startups, educational institutions and government agencies to see the benefits of our technology come to life.

    The Partner Marketing Manager will provide marketing campaign and event management services to our client in connection with various EMEA partner marketing activities being planned with their priority technology partners across EMEA and coordinate execution with local teams.

    Tech Partner Engagement and

    Marketing Activity Development:

    Work with Tech Partners and strategic alliance partners (as instructed by the relevant internal team) to develop joint go-to markets ("GTM") plans spanning the full marketing funnel of activity.

    Liaise with regional Marketing Managers of the Tech Partners and strategic alliance partners to execute local joint marketing activities.

    Source information about Tech Partners' own marketing activities and ways for our client to collaborate. Prioritise the most impactful marketing activities of these and put forward budget requests for event sponsorships joint campaigns.
    Ensure that activities are aligned with the global GTM strategies and global marketing plans
    Support all relevant local markets to execute any marketing activities organised with Tech Partners

    Own execution of EMEA events and/or trade shows with Tech Partners
    Negotiating and closing sponsorship agreements with the event owner and executing contracts internally
    Supervising booth design and build at marketing events
    Producing any collateral creation and secure brand approval
    Managing the content, speakers and communication to clients attending
    Uploading all attendee information to Salesforce.
    Manage the content, speakers and internal communications
    Uploading attendee information to Salesforce and ensure a follow up

    Administering the Marketing Funds for

    Tech Partners:
    You will administer the Marketing Development Funds ("MDF") funds for Tech Partners. Coordinating with local markets sending out timely invitations to eligible Tech Partners to request MDF funding.
    Regularly review past marketing activities performance in terms of engagement and relevant pipeline metrics set every quarter. Ensure all the relevant pipeline measurements and marketing activities are tracked accordingly in Salesforce
    Provide analytical data for future prioritisation of marketing activities
    Obtain and consolidate local annual marketing plans with priority Tech Partners across EMEA, keep an up-to-date view of upcoming activities and past results
    Help to achieve the relevant pipeline goals through joint marketing activities

    4-5+ years relevant partner marketing experience - Ideally within Tech/SaaS/Cloud background
    ~ BA or BS degree or equivelant, preferably in a relevant field
    ~ Familiarity with different relationship-building techniques and pipeline management
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