-
Digital Marketing Lead
3 weeks ago
Canaropa Toronto, ON, CanadaCanaropa is a leading contract manufacturer, importer, and distributor of quality commercial, residential, and architectural door hardware. The preferred choice of professionals, developers, and architects - our products are found throughout North America in private homes, reside ...
-
Digital Marketing Lead
3 weeks ago
Canaropa Toronto, ON, CanadaCanaropa is a leading contract manufacturer, importer, and distributor of quality commercial, residential, and architectural door hardware. The preferred choice of professionals, developers, and architects – our products are found throughout North America in private homes, reside ...
-
Digital Marketing Lead
4 weeks ago
EightSix Network Inc Toronto, ON, CanadaFull-time, permanent position · Canaropa est un chef de file dans la fabrication, l'importation et la distribution de quincaillerie de porte de qualité pour portes commerciales, résidentielles et architecturales. Le choix préféré des professionnels, des promoteurs et des archite ...
-
Marketing Lead
1 week ago
Education Perfect Toronto, Canada Full timeAt Education Perfect, we believe that education has the power to change the world. Our mission is to maximise every student's potential. As an EPeep, you'll work on projects that have a real impact on students' lives and have the freedom, support and resources you need to develop ...
-
Marketing Lead
2 weeks ago
Myseum of Toronto Old Toronto, CanadaReports to: Executive DirectorJob Type: Full-timeSalary From: Salary commensurate with experience · Submit your cover letter and resume to our job board. · Myseum is looking for a versatile and flexible marketer who has strong skills and will be responsible for building and expan ...
-
Marketing Lead
2 weeks ago
Celestia Old Toronto, CanadaBerachain is a high-performance, EVM (Ethereum Virtual Machine) compatible, Layer 1 blockchain built on the Cosmos SDK. We're a young, world-class team of experts in computer science, type theory, economic game theory, risk management and enterprise development. Our team combines ...
-
Marketing Lead
2 weeks ago
MedMe Health Old Toronto, Canada[Full Time] Marketing Lead at MedMe Health (United States) | BEAMSTART Jobs · Marketing Lead · MedMe Health United States · Date Posted · 13 Apr, 2023 · Work Location · Toronto, Canada, United States · Salary Offered · $60000 — $80000 yearly · Job Type · Full Time · Experienc ...
-
Lead (AVP), Partner Marketing
3 weeks ago
AIR MILES Reward Program Toronto, CanadaThe AIR MILES Reward Program is one of Canada's most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online br ...
-
Remote Marketing Lead
3 weeks ago
Hello Adventure Animation Ontario, Canada $42,000 - $48,000Company Description At Hello Adventure we use animation and visual storytelling to shape the conversations that positively shape our world. As part of this, we take care of each other and seek to ensure the fruits of our working lives are something to be proud of. · We are seeki ...
-
Associate Marketing Lead
5 days ago
Enbridge Gas Distribution Inc. Ontario, CanadaRegular-Full time · Come make a difference in revolutionizing the way businesses and individuals adopt cleaner energy solutions, as Enbridge Sustain, a leading provider in the energy industry embarks on this groundbreaking initiative. We have an exciting opportunity for an Assoc ...
-
Digital Marketing Lead
3 weeks ago
Fuji Spray Toronto, ON, CanadaMarketing Manager Job DescriptionFuji Spray is seeking a talented and ambitious Marketing Manager to join the team at its head office in north Toronto. Join Our Award-Winning Team at Fuji SprayFuji Spray isn't just a brand - it's a global leader in consumer products, renowned for ...
-
Consumer Brand Marketing Lead
2 weeks ago
Enbridge Toronto, Canada Full timePosting End Date: · June 21, 2024 Employee Type: · Regular-Full time Union/Non: · This is a non-union position Come make a difference in revolutionizing the way businesses and individuals adopt cleaner energy solutions, as Enbridge Sustain, a leading provider in the ener ...
-
Digital Marketing Analytics Lead
1 week ago
CB Canada Toronto, CanadaDigital Marketing Analytics Lead · On behalf of our client in the Banking Sector, PROCOM is looking for a Digital Marketing Analytics Lead. · Digital Marketing Analytics Lead – Job Description · Oversee day-to-day team operations in terms of delivering automated and ad-hoc digita ...
-
Marketing & Communications Lead
4 weeks ago
KPMB Architects Toronto, ON, CanadaAbout KPMB ArchitectsFor more than three decades, KPMB Architects has evolved in response to a changing world and worked to change it for the better. Guided by our purpose and anchored by our values, KPMB crafts design solutions that catalyze positive change.As a full-service pra ...
-
Associate Marketing Lead
5 days ago
Enbridge Inc. Ontario, CanadaAssociate Consumer Brand Marketing Lead page is loaded Associate Consumer Brand Marketing Lead · Apply remote type Hybrid: Remote and Office locations North York, ON, CAN time type Full time posted on Posted 3 Days Ago job requisition id 63208 Posting End Date: · Regular-Full t ...
-
Brand & Marketing Lead - Homebuilding
1 week ago
Honeyfield Communities Toronto, CanadaBrand & Marketing Lead – Homebuilding · Low-Rise Residential · Etobicoke ON · Celebrating 50 years, Honeyfield Communities is committed to building attractive, innovative, and vibrant new communities. Making a meaningful impact on the lives of the people who purchase our homes an ...
-
Digital Marketing Lead
3 weeks ago
Heaps Estrin Real Estate Team Toronto, ON, CanadaJoin Our Team: Marketing Manager & Content Creator · Are you ready to level up your marketing career? Do you thrive in a dynamic environment where creativity and innovation are celebrated? About Us: Led by Cailey Heaps, The Heaps Estrin team has grown from a small, family-run bu ...
-
Digital Marketing Lead
3 weeks ago
Össur Toronto, ON, CanadaAs the Prosthetics Marketing Manager, you will be responsible for the development of the annual prosthetic strategic marketing plan and collaborating with the Managing Director, RSM, Sales Team, PMM's, Customer Service, Academy and Branding and Communications teams to execute mar ...
-
Remote Marketing Lead
2 weeks ago
Hello Adventure Animation Ontario, Canada $42,000 - $48,000Company DescriptionAt Hello Adventure we use animation and visual storytelling to shape the conversations that positively shape our world. As part of this, we take care of each other and seek to ensure the fruits of our working lives are something to be proud of. We are seeking a ...
-
Salesforce Marketing Cloud Lead
4 weeks ago
CB Canada Toronto, CanadaRef ID: · Classification: ERP/CRM Developer · Compensation: $ to $ yearly · Our client is looking to hire a Manager, Salesforce Marketing Cloud. The Manager, Salesforce Marketing Cloud will manage development, deployment, maintenance, analysis, technical strategy, and all other ...
Brand Marketing Lead - Toronto, ON, Canada - Mastercard
![Default job background](https://contents.bebee.com/public/img/bg-user-ex-1.jpg)
Description
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible.
Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential.
Director, B2B Marketing, Digital Demand Generation & Account Based Marketing Lead
The Data & Services (D&S) team and solutions fuel growth for Retail and Commerce partners globally by providing innovative services in the areas of Loyalty, Personalization and Business Experimentation.
Operational excellence and organization are a cornerstone of our success with the team launching dozens of campaigns each week across multiple channels like webinars, emails, thought leadership and social.
The D&S Marketing Operations Team has built a robust reporting practice with the goal of demonstrating how marketing influences sales and understanding the team's impact on revenue.
As part of our growth strategy, we are seeking a talented Director with deep experience in Account Based Marketing campaign strategy and execution to join our growing team.
The B2B Marketing Director Digital Demand Generation & Account Based Marketing Lead (Dir, DDG ABM) will work closely with our sales, industry segment, and marketing teams to lead the creation of our Digital Demand Generation and Account Based Marketing campaign strategy to execute Digital Marketing and ABM campaigns across our priority client segments.
This Director level role reports to the VP of B2B Marketing Operations and will lead a growing team of media marketers which executes campaigns across 5 regions and multiple markets.
Align closely with the Marketing and Sales teams and oversee the planning and implementation of account-based marketing strategy for selected clients.
Strategic business mindset and ability to translate technical product offerings into business value and customer-facing marketing campaigns.
Collaborate with cross-functional teams, including the marketing and creative teams, to align messaging and ensure consistent brand representation.
Recommend / Build / and use digital channels and tools such as programmatic advertising, LinkedIn ads, personalized micro-sites, and remarketing campaigns as part of an overall ABM strategy to engage and re-engage target audiences.
Plan and execute A/B testing to optimize ad creative, targeting, and landing pages using data and analysis for improved campaign performance.
Work closely with external partners, such as advertising agencies or media vendors, to coordinate campaigns and ensure deliverables are met.
Create a consistent measurement and reporting framework for ABM activity to monitor and analyze campaign performance metrics, including click-through rates (CTR), conversion rates, and return on ad spend (ROAS), and provide actionable insights and recommendations to achieve maximum ROI (Return on Investment).
Prepare regular reports to communicate campaign performance, key findings, and recommendations to stakeholders.Stay up to date with industry trends and emerging paid media platforms and techniques to maximize campaign effectiveness and identify new opportunities.
10+ years of professional marketing experience in media planning, buying, digital reporting, budget management, and forecasting in the B2B tech sector, preferably with SaaS or Professional Services.
~ A results driven marketer with several years of ABM experience, a passion for paid-media and someone who has a keen understanding of core B2B marketing tactics and measurement practices with an in-depth knowledge of paid media, social, and display landscape, advertising principles, brand safety compliance, and best practices.~ An experienced user of ABM software (preferably 6Sense), marketing automation software (preferably Pardot, SalesCloud or Marketo), CRM software (preferably Salesforce), Google SEM, data analysis and visualization tools (e.g. Tableau) and with multi-touch attribution reporting.
~ Creative mindset with a keen eye for detail and design aesthetics.
~ Goal-focused, self-motivated, detail-oriented, and organized with the ability to manage multiple projects simultaneously. Strong analytical skills, with a strategic and analytical mindset and the ability to interpret data and draw actionable insights when tracking and reporting on campaign performance metrics. You enjoy developing content strategies to drive traffic and conversions, while being driven by data and insights.
~ Experienced in building organizational relationships, partnering with, and influencing teams while commanding the respect of the individuals on the team. Skilled in operating in complex matrix structures and working in fast paced environments with different teams, across different time zones, and delivering multiple projects to deadlines.
~ You have excellent written, verbal and presentation skills with the ability to translate detailed and technical content for an executive audience. You can effectively communicate strategies, measure, and report on progress to peers and leaders alike, to gain buy-in and foster a culture of content throughout the organization.
~ You understand that content should be purposeful and succinct, even when dealing with complex subjects. You can distill complex and technical concepts into material that a lay person can understand.
~ You are data and response driven. You analyze the performance of past initiatives to improve future initiatives. You like to run experiments and test new ideas. You have your finger on the pulse of emerging B2B marketing trends and developments in paid media marketing. You continually bring innovative ideas to the table to help provoke new thinking with both the marketing team and your stakeholders while better engaging our customers and prospects with our content.
~ Bachelor's degree in a relevant subject or equivalent combination of industry experience and education.
In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact .Do not include any medical or health information in this email.
Corporate Security ResponsibilityAll activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard's security policies and practices;