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    Digital Marketing Director - Toronto, ON, Canada - The Trade Desk, Inc.

    The Trade Desk, Inc.
    The Trade Desk, Inc. Toronto, ON, Canada

    1 week ago

    Default job background
    Description
    The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world.

    With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency.

    So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk

    The Marketing Manager for Canada will support the Senior Marketing Manager in the strategy, planning and execution of Canada marketing initiatives to drive increased awareness, consideration and usage of the Trade Desk platform.

    This role includes leading the coordination of complete holistic marketing programs in collaboration with events, product marketing, creative, editorial, and digital marketing as well as with the wider business and sales teams in the region.

    Collaborate with the broader marketing team to support the execution of 360 degree program launches in the Canada market.

    Manage and execute agreed-upon industry sponsorships from contract review through to success reporting.

    Maintain ongoing alignment with Product Marketing and Sales Strategy to ensure integration of regional marketing messaging into sales collateral for the business team.

    identify KPIs and continuously track and evaluate relevant metrics to allow ongoing optimization of marketing efforts.

    Oversee deliverable timelines and work cross functionally to ensure submission of all required assets to organizers by specified deadlines.

    Support the wider brand team on broader regional marketing programs on an ad hoc basis, as they arise.
    Bring your ideas on process improvement, strategic marketing and creative initiatives to a smart, innovative and receptive team.
    6-10 years of relevant marketing experience. Understanding of the programmatic advertising industry is a strong bonus.
    ~ Outstanding verbal and written communication skills with experience creating and delivering marketing programs in line with larger marketing plans.
    ~ Intellectually curious and comfortable diving into technical, complex, and nuanced topics.
    ~ All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
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