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    Content Marketing Manager - Toronto, Canada - Equinix

    Equinix
    Equinix Toronto, Canada

    Found in: Talent CA C2 - 3 weeks ago

    Default job background
    Full time
    Description

    Who are we?

    Equinix is the world's digital infrastructure company, operating over 250 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.

    A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.

    Content Marketing Manager

    Job Summary

    In this role you will be responsible for creating engaging and persuasive asset content of varying types as well as crafting digital-based copy, ensuring it is optimized for search engines and drives organic traffic. Your primary goal will be to craft compelling content that captures the attention of our target audience for marketing- and brand-related initiatives.

    Responsibilities

    • Develop high-quality, easily scannable, SEO-friendly content for our website, including landing pages, asset and product descriptions and other web copy to drive traffic and engagement
    • Write and edit an array of externally facing short- and long-form content assets, including but not limited to:

    -White papers

    -E-books

    -Product data sheets

    -Case studies

    -Solution briefs

    -Infographics

    • Create communication materials based on provided story-lines, messaging and stakeholder guidance, including but not limited to:

    -Banner text

    -Display ads

    -Promotional emails and campaigns

    -Video scripts

    • Use content briefs and templates effectively, following brand, editorial and other content governance guidelines
    • Work with content input documents such as corporate and solution messaging, audience and persona information, buyer's journey and interaction details, marketing plans and technology/industry trend information
    • Optimize digital copy by strategically placing identified SEO keywords in titles, headings, meta descriptions, and content to improve search engine visibility
    • Enhance user experience: Write compelling and persuasive copy that engages and converts website visitors while also ensuring a positive user experience
    • Collaborate with team: Work closely with stakeholders, subject matter experts, designers, and the digital marketing team to ensure content aligns with the overall brand and marketing strategy

    Content Creation/Management

    • Gather and synthesize information to be used in original content
    • Use AI tool(s) to assist in content ideation and creation
    • Manage third-party agencies as needed, ensuring all copy and content align with our brand, messaging, and guidelines
    • Manage content creation and publication within our DAM and workflow management tools to keep projects on track and on time

    Stakeholder Management and Communication

    • Build relationships with project team members, including graphic designers, proofreaders, fellow writers, stakeholders and project managers
    • Schedule meetings with internal and external stakeholders as needed

    Qualifications

    • Experience working as an in-house, agency or freelance copywriter for B2B marketing
    • Exceptional writing and editing skills, with a keen eye for grammar, spelling and punctuation—demonstrated in a professional portfolio
    • Web copy-writing, preferably with a focus on SEO optimization
    • Experience writing about industry topics including Cloud/SaaS, AI, Networking, and/or Colocation
    • Experience using AI tools such as Writer or Jasper for content creation
    • Strong understanding of SEO principles, keyword research, on-page optimization and SEO tools
    • Ability to craft engaging and persuasive copy that resonates with the target technology audience and drives conversions
    • Critical thinking skills to review copy with an eye to brand, messaging and guideline adherence
    • Comfortable working in a fast-paced matrixed organization with changing priorities and tight deadlines
    • Collaboration: Strong communication and collaboration skills to work effectively with global, cross-functional teams
    • Experience in AEM, Workfront, Smartsheet and/or Jira. Familiarity with AP Style and/or in-house style guides
    • Bachelor's degree in writing, journalism, English or related field

    Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.

    Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.

    The United States targeted pay range for this position in the following location is / locations are:

    • San Francisco, CA / Bay Area: $111,000 to $185,000 per year
    • California (Non-SF/Bay Area), Connecticut, Maryland, New York, New Jersey, Washington state: $104,000 to $172,000 per year
    • Colorado, Nevada, Rhode Island: $94,000 to $156,000 per year


    Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.

    This position may be offered in other locations. Your recruiter can share more about the specific pay range for your preferred location during the hiring process.

    The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.

    As an employee, you become important to Equinix's success. Details about our company benefits can be found at the following link:

    USA Benefits eBook

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