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    Marketing Manager - Toronto, ON, Canada - Bank of Montreal

    Bank of Montreal
    Bank of Montreal Toronto, ON, Canada

    1 week ago

    Default job background
    Description
    Manager, Digital Marketing page is loaded Sr. Manager, Digital Marketing
    Apply locations Toronto, ON, CAN time type Full time posted on Posted 2 Days Ago job requisition id R

    Application Deadline:

    Marketing Consults on marketing solutions delivered across BMO's digital properties that meet the goals and objectives of the assigned portfolio and deliver the intended customer experience.

    Leverages analytics to identify high-impact opportunities to improve customer engagement, conversion rates, customer retention and revenue as well as optimize the user experience across multiple technologies and properties such as web, mobile, and tablet applications.

    Works with a variety of stakeholders and initiatives to design, implement and measure performance of campaigns and programs. Ensures consistent application of BMO's brand and design system standards.
    Ensures alignment between values and behaviour that fosters diversity and inclusion.
    Improves team performance, recognizes and rewards performance, coaches employees, supports their development, and manages poor performance.
    Makes recommendations to senior leaders on strategy and new initiatives, based on an in-depth understanding of the business/group.
    Acts as a subject matter expert on relevant regulations and policies.
    May network with industry contacts to gain competitive insights and best practices.
    Leads/participates in the design, implementation and management of new digital marketing campaign and program solutions.
    Defines business requirements for digital marketing measurement capabilities.
    designs and/or leads initiatives to improve processes, analysis and reporting.

    Conducts various pre-implementation and post-implementation analyses to estimate/measure campaign/program impact e.g., revenue increase, cost reduction, corporate brand image favourability.

    Breaks down strategic problems, and analyses data and information to provide insights and recommendations.
    Identifies optimization opportunities through the interpretation of customer insights and campaign/program performance measurement.

    Leads change management programs of varying scope and type, including readiness assessments, planning, execution, evaluation and sustainment of initiatives.

    assesses and adapts as needed to ensure quality of execution.
    Leads the design, implementation and management of core business/group processes.
    Leads the design, development, and implementation of digital marketing activities.
    Automates validation tests to improve quality and efficiency of the validation process.
    Validates and tests models used in marketing measurement and reporting to assess/address performance and compliance.
    Leads/participates in the design, implementation and management of core business/group processes.
    Monitors and tracks campaign/program performance, user acceptance testing, and addresses any issues.
    Integrates information from multiple sources to enable more efficient processes, enhanced analysis and/or streamlined reporting.

    Provides advice and guidance to assigned business/group on implementation of solutions; may include campaign planning, content and creative development, monitoring/optimization and campaign reporting.

    Collaborates with product, marketing, agency teams and channels teams to deliver on business objectives.
    Gathers and formats data into regular and ad-hoc reports, and dashboards.
    Analyzes data and information to provide customer behavior and campaign related insights and recommendations.
    Monitors compliance with policy, brand standards and design system standards, escalates as required.
    Monitors and tracks campaign performance and addresses any issues.
    Documents and maintain operational procedures and processes relating to digital marketing methodologies and campaigns.
    Operates at a group/enterprise-wide level and serves as a specialist resource to senior leaders and stakeholders.
    Implements changes in response to shifting trends.

    Typically 7+ years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience.

    Post-secondary degree in business, marketing or communications related discipline.
    Data driven decision making - In-depth / Expert.
    Salaries for part-time roles will be pro-rated based on number of hours regularly worked.

    BMO Financial Group's total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards.

    BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. We're here to help
    It calls on us to create lasting, positive change for our customers, our communities and our people. We strive to help you make an impact from day one – for yourself and our customers.

    We'll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs.

    From in-depth training and coaching, to manager support and network-building opportunities, we'll help you gain valuable experience, and broaden your skillset.

    Accommodations are available on request for candidates taking part in all aspects of the selection process.

    A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.

    BMO is a leading bank driven by a single purpose: to Boldly Grow the Good in business and life.

    Everywhere we do business, we're focused on building, investing and transforming how we work to drive performance and continue growing the good.

    More than 12 million customers count on us for personal and commercial banking, wealth management and investment services.

    As the 8th largest bank in North America by assets, we provide personal and commercial banking, wealth management and investment services to more than 12 million customers.

    In Canada, the United States and across the globe, we'll continue to build, invest and transform to drive performance that serves the good that grows.

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